Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will inspire you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing principles to totally value the book.
If you want to discover from someone who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it numerous times to totally grasp it. Or simply make it your companion as you tackle your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and new online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still extremely appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your business. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online service only.
But don’t be constrained by that since the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to begin or scale a business and follow tested ‘shortcut’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You must consider another book.
DotCom Secrets offers wise insights and techniques to:
Existing company owner: If you have not begun an organization at all or have no company concept, the book may not be relevant to you.
Item owners: If you have an existing product already, then you can discover techniques to double or perhaps triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your concept of service, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You do not wish to blow over since you lack the skillset, tools, and secrets that have been tested and shown to produce great outcomes.
So whether you’re a novice who’s just starting or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful organization.
If you already have a business, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable directions on what you must do to fail-proof your business, how to draw in customers, and the tricks to considerably increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– considering that they complement each other and attend to beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to efficiently structure your organization. You get to find out how to provide your message and communicate value in such a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and make money to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who wish to become more effective in their markets. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your company. How does this understanding help your clients and clients?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it comes to constructing a sustainable service. If there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes everything you already know about growing a rewarding business. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You may not be able to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is very important and has changed the method entrepreneurs and services approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the different steps of your worth ladder till they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.
This secret describes where your target audience (i.e., clients who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most challenging element of running an effective online organization.
Do you actually understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation know-how.
He reveals you the very best kind of traffic that you ought to focus on and how it can transform your service. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it indicates you can include more qualified consumers to your e-mail list and release an effective item that people are prepared and prepared to purchase right now.
In producing that appealing character, Russell Brunson defines the three components you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their elements, and identify the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have actually assisted him to transition into a popular internet and an appealing character online marketer.
Because it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Do not just delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect customers back to your offer. This might look easy but it’s powerful!
When you’re sending out Seinfeld emails, Russell likewise supplies excellent examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and techniques for constructing high-converting funnels are talked about in detail, as well as and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole lorry. When constructing a business, what a horrible path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your organization. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a few years ago (and numerous times more because that first time to totally comprehend and carry out the techniques in my own online service.
It not only opened my eyes to funnels and how to develop them however also the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This trick alone is essential to producing the ideal type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing concept that you need to totally understand when developing a funnel– especially if you want visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company suggestions. It enters into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and items.
As soon as you’ve comprehended how this works, you can choose which you want to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, specifically if you have an item you’re currently selling online (or perhaps offline).
I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can alter your entire organization amazingly. That single word can serve as bait.
No matter the market you operate in, what you do, what products you offer, or business design, this is the part that a few of the successful business owners would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area because it was special in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to fight with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and entertaining– consequently causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ importance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Easy methods that will work for any company model.
Build relationships and establish relationship with your clients.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you carry out the details).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for starting and growing a service.
You’ll stumble upon a bunch of aha minutes while going through the areas. More notably, you’re assisted on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely suggest that you get a copy of DotCom Secrets free of charge.