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People tend to pay more attention to recommendations coming from individuals and personal brands than traditional advertising.
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A decade ago people used to look for More traditional authorities for their Information but because of social media And the ability to self-publish the Power is Shifting more to the individual Than the corporation or state so Companies like gymshark or butcherbox Were all built on the backs of Influencers who created their own Personal Brands and followings and now People tend to pay more attention to Individuals and personal Brands Recommendations more so than traditional Advertising