My very first sales funnel was very weak And while I made some sales I could have Made it way better so first you want to Start with a hook which is a catchy Headline that sums up the reader's goals And Desires in about one to two Sentences something like all right how To make ten thousand dollars a month Without any knowledge or any money Needed even if you're lazy in 30 days so You want to come up with something that Makes sense and then you tell the story So the story is what people actually Relate to so sure people think they want The facts and figures but deep down they Want a story they can actually identify With so you want them to think well this Guy's just like me if he can do it I can Do it too and that will take you further Than any sales or any proof of numbers Ever will then you have the offer so the Offer needs to be a no-brainer so it has To be a high value that they have a fear Of missing out if they don't pay you so Pack your offer with as much value as Possible so things like q and A's bonus Materials extra content other things That weren't even mentioned in the sales Pitch so really it's hook story offer That's the secret