Do you wonder what you can do to position your website for up to 300% gains on core updates? In this video, you’ll get to know what are the biggest mistakes that SEOs do and how you can avoid those.
Timestamps:
00:00 Introduction
01:31 What Google Core Updates Are
03:16 Topical Authority
06:01 Complete Website Audit
11:08 E-A-T
Resources:
Affiliate SEO Mastermind:
AnswerThePublic:
SEO Minion:
Ahrefs:
Siteliner:
Screaming Frog:
Core Web Vitals Video:
Surfer:
SEO Audit Guide:
Keyword Cupid (Use code DIGGITY10 for a 10% discount):
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Subscribe here
►►
Download my Evergreen Onsite SEO Guide FREE
►►
For more Advanced SEO Tips, check out this Playlist
►►https://www.youtube.com/playlist?list=PLon5tUqnLX4x-0DxUIPlJgi2RdVK00rvm
Check out these YouTube comments I just Lost 50 of my traffic yesterday I lost 40 of my traffic this update lost 99 of Traffic overnight and I don't even know Why not like this not like this Jokes Aside it's a sad State of Affairs And unfortunately very too common I see At least one of these heart-wrenching YouTube comments per day and if I'm Being dead honest I feel for these People and I wish the best for them but I'm not surprised there's a widespread Misconception in search engine Optimization through my website Portfolio company leadspring in my SEO Agency the search initiative we're Managing quite a few websites and once I Figured out what I'm about to tell you I Started getting these types of gains Across my portfolio literally overnight Between 16 and 377 percent increase in Share of voice the key indicator of Traffic you see most SEO professionals Work like this more content more Backlinks more content more backlinks More backlinks more content more content More backlinks great that's fine Fantastic they'll also set monthly or Quarterly growth targets I want 10 or More traffic per month Look there's nothing wrong with setting Goals it's just that people are setting The wrong goals if SEO growth is the Target here's the thing eighty percent
Of the movement you'll get on Google Will happen on two to three days out of The year when there's been a release of A Google core algorithm update typically Your website's traffic will look like This you'll be adding content and links And you'll be making mild progress Sometimes up sometimes flat and Sometimes unfortunately down but when Google releases a core update that's When you could launch into another tier Of Awesomeness or even get decimated Back down to the little leagues what Actually is a Google core algorithm Update two to three times per year Google releases core updates these are Large algorithmic changes to how they Order their rankings typically taking One to two weeks to fully roll out in Google search Central they describe These updates as quote broad changes to Their search algorithms and systems by Broad they mean widespread they're not Just tweaking one little thing at a time They're going full Ham on multiple Ranking factors trying to refine their Results think of these updates like this Google assigns a quality score to each Website which is made up of a bunch of Ranking factors like content quality Link quality eat topical Authority Technical SEO Etc they may decide in a Core update that content quality and eat Need more weight when they do this
Websites will get new quality scores and There will be a shuffling around of the Rankings when this happens the fate of Your entire website not just a page or Two hangs in the balance certain ranking Factors which I'll get to soon only get Looked at during a core update and if You miss the mark on these ranking Factors you'll have to wait until the Next update for another shot so it's Extremely important that you take this Very seriously if 80 of your movement Happens on these core updates your SEO Strategy needs to focus on preparing Your website for them sure it's good to Build content it's good to build links But if the majority of your growth or Decimation is determined by these core Updates you'd be insane if you didn't Focus the majority of your attention on Them and that's what we're going to dive Into in this video what can you do to Position your website for 100 200 300 Gains on core updates but before we get Started in the pin comment I left a link To my free SEO training masterclass it Goes over everything that I'm doing Today to get sites to the top of Google Just click the link in the pinned Comment to book your spot now back to The video remember earlier when I told You that there's certain ranking factors That get evaluated especially on Google Updates the biggest one is topical
Authority in fact in my Facebook group The affiliate SEO Mastermind I asked the Question which ranking factors do you Think are only refreshed in a core Update and 53 percent of people agreed It was topical Authority so between Updates your primary goal is to achieve Topical Authority status in one Niche or More before the next one hits topical Authority is when you don't just dabble In a topic on your website you Completely cover every single article That can possibly be written about a Topic it's a major ranking Factor when The Google algorithm can see that you've Wrote on every VPN topic possible they Have no choice but to consider you a Subject matter expert on vpns check this Out during the May 2022 Google core Algorithm update my website Diggitymarketing.com was completely done Building a Content Silo on affiliate Marketing we've started working on a Silo on the topic of web hosting but it Wasn't complete take a look at my rank Tracker I set the time window to before The update and after the update I've Also selected only the keywords with the Word affiliate in them 57 increase in Share of voice that's insane you don't Get these types of gains outside updates Now I've selected the hosting keywords 30 gains which will definitely take but I wish I had completed that topic before
The update hit to achieve topical Authority status starts with creating a Topical map of every single piece of Content that needs to be created in Order to hit Authority status here's how To make one type your main keyword into The free tool answer the public download This report of essential questions that Need to be answered in your topical map Next use Google itself the best SEO tool On the planet Google your keyword and Take note of the people also ask section You'll want to record the questions to Answer them in either Standalone Articles or within existing articles I'll show you how to decide that later The free tool SEO minion will Automatically download hundreds of these Questions to an Excel file which speeds Up the process then use Google's Autocomplete feature to pull more Relevant topics type your keyword then Put your cursor at the front or the back To see what comes up at the bottom of The search results you'll find related Searches these are huge start clicking Around and go down a rabbit hole of Essential topics and probably the best Tactic is to reverse engineer other Topical authorities in your Niche to Find out which topics they wrote In Order to achieve the status open up Their site map and do a fine for your Main keyword bam here's 300 topic ideas
At this point you probably have around a Thousand different keywords some of them Belong on the same page and some of them Belong in separate articles completely Keyword Cupid will look at Google itself To determine that for you it's a huge Time Saver I left a coupon code to Keyword cupid in the description use it And I'll earn a small commission which I'll spend on nothing good at all now That you got your topical map it's time To start writing content as fast as Possible before the next update you'll Thank me later now as mentioned before When an update hits you'll get assigned A new quality score this influences Whether or not your site will rise or Fall one of the best ways to position Your site for a quality score Improvement is to do a complete website Upon it and do this periodically since You have no idea when the next Google Update will hit every other month I Audit my sites now there's a lot of Different types of audits that you can Do for your website but the ones I want You to focus on to prepare for an update Are the following a technical SEO audit And a Content refresh audit let's get Into both of these technical SEO is all About making life easy for Google if you Think about what Google needs to do it's Nuts they need to crawl the entire Internet to identify every single
Website then they need to figure out What the hell the content in each of These Pages even means then organize Them for everything else weirdos are Searching for every day and we're so Damn spoiled so if this whole process Takes longer than a microsecond we're Going to freak out and find a new search Engine the actions that you take with Technical SEO make it easier for Google To do their job and when you make Google's life easy they make life easy For you and reward you with traffic I Always perform techno SEO audits with Tools if you have an HRS subscription Then my recommendation is to use ahrefs Site audit tool it's got a great Interface with tool tips on how to fix Everything it finds if you don't have Ahrefs and you want to save money Siteliner is a free tool up to 250 pages That is the same level of quality as HRS Technical SEO audit if you need more Capacity screaming Frog's free version Will support up to 500 pages but it Lacks the ux that the previous two had Here's a list of issues you want to be On the lookout for crawl errors are There certain parts of your site that Are completely inaccessible by Google Crawl depth do you have pages on your Site that are extremely hard to reach And are more than four jumps away from Your home page missing titles
Descriptions and ALT tags did you forget To fill out all these critical places For meta info do you have non-hps URLs Index the quick check you can run is to Google site colon your domain name then Minus https do you have broken links and This applies to internal links between The pages of your site and incoming External links going to pages that don't Exist anymore do you have duplicate Content this is what a sightliner Duplicate content report looks like for Dignitymarketing.com if you have Indexing issues are you wasting Google's Crawl Budget on indexing tags and images Do you have problems with schema make Sure to always check your schema and Google's free structured data testing Tool and lastly do you have any issues With your core web vitals in the overall Speed of your website core web vitals And site speed are wider topics and are Especially important I've left a link to A video on the subject in the Description so check it out after you Finish here the other pre-update audit That you want to do is a Content audit On the existing content of your website Why do you need to audit content that You've already written well here's how SEO Works in a nutshell you get this Great idea to write an article on how to Shave a cat so you do some research Google how to shave a cat then open up
The first article and think to yourself I can do better than this I can cover More cat shaving tactics write more Clearly and optimize my article better And you were right you live up to your Word and you get your weird ass article To the top of Google but guess what two Months later a new cat shaving Enthusiast has the same idea so he looks At your article creates a better one and Eventually overtakes you content ages And gets one-upt all the time so when Your content loses rankings perform an Audit here's how I do it I jump into my Rank tracking software and compare my Rankings between now and one year ago You can also do it every half year or Every quarter then I sort by this column Here which will organize the keywords That drop the most for example this best Niches for affiliate marketing article Dropped 11 spots from 4 to 15. it's time For an audit now what do you need to Actually audit about these decaying Pieces of content first check for search Intent issues Google is expecting to see Certain types of content ranking for Various keywords for example if you Google best wireless router you're Likely to see listicles if you Google Buy CBD oil you're likely to see E-commerce pages over time search intent Gets scrambled and the content you once Wrote might not be in the correct format
For today next you want to check the Subtopic coverage for your article Remember when we talked about one-up in Your competition when you wrote your Article on cat shaving you likely looked At the top articles H2S and h3s to Determine that you needed a section on Reasons to shave a cat cat shaving Supplies and the need to pre-brush or Coat I highly regret using this example You then look at those subtopics to Craft your own Master article but over Time the content quality on page one Just completely changed changes new cat Shaving technology comes out and needs To be addressed so it's good to go back See what's changed and update your Articles accordingly next you want to Fire up a tool like Surfer to check on Two things first is the word count of Your article still the average of the Top five in Google just like search Intent can change so can the expected Word count also in Surfer you want to Check how well your words phrases and Entities are optimized this is a big one Google's expecting to see certain words In certain frequencies in your content If you're writing an article on how to Shave a cat then there's a sweet spot on How much you would use the word cat in Your content and that goes for every Word even non-keywords such as fur Clippers and is it too late to restart
This video with a better example search Results get scrambled up over time and Expected word densities change too also Check your content and make sure you're Linking out to where you're getting your Information from check out the section Of the Google quality Raider guidelines In this example of a low quality website They blame failing to cite sources as One of the reasons in the same sentence They also blame a lack of eat which I'll Get to in a sec for a full content audit Checklist check out this content audit Guide that I wrote I left a link in the Description so let's talk about eat eat Was actually voted as the second most Important ranking factor to improve Before an update eat is an acronym the E Part expertise requires your content to Surpass the typical information that People can find on the subject a Authoritativeness requires your content To be created by a credible Source in t Trustworthiness requires that content Should be factually correct and backed By external sources what I think people Freak out over the most is Authoritativeness do we need to hire Phds to write our articles can only Doctors write on health topics think About this algorithmically would Google Really be able to track down the Credibility of your authors it doesn't Have the resources for that nor the
Ability to distinguish between false and Real author profiles Google spokesperson Gary Ilyas has even said that eat is Largely based on backlinks but one thing We definitely know the algorithm can do Is detect if there's a complete lack of Authorship for a website if you've made No effort at all to show that there's a Person behind the website Google doesn't Like that in fact they explicitly say in The quality Raider guidelines we expect Most websites to have some information About who is responsible for the website Include an author bio also known as an Author box at the end of each post add Author's structured markup to explicitly Tell Google with code who the author is And don't forget to feature your authors On your about page the quality Raider Guidelines say that contact information Is expected so have a contact page and Make sure it works based on my Observations and countless feedback from Others there's another ranking factor That seems to only refresh during Updates if you check Google's Documentation on affiliate programs they Give an example of what they call a thin Affiliate site when a majority of the Site is made for affiliation and Contains a limited amount of original Content or added value for users this Document first appeared on the internet In November 2020. one month before the
Carnage that decimated affiliate sites That were heavy on affiliations such as Gear hungry best of machinery and improv After the update I ran a correlation Study which backed this up websites with A higher proportion of of affiliate Content versus purely informational Content to lose more traffic in that Update so what is the perfect ratio of Commercial versus informational content It depends on your Niche click on the Video on the top here to find your Niche Specific ratio