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Ninety percent of businesses fail and With every failure there are a ton of Clues so making your business profitable Comes down to doing this one single Thing right so in today's video I'm Going to show you how to hedge yourself Against failure to build an unkillable Online business now think about this so Everyone has a Netflix account streaming Movies and shows seems like a basic Necessity at this point but back when I Was a kid there was a little company Called Blockbuster that had stores all Over the country this is a video store So every Friday my mom and I would go to Blockbuster run a few movies for the Weekend so this was in the late 90s While they had no major competition at The time a little company known as Netflix was born so instead of having Storefronts like Blockbuster you could Rent DVDs through the mail and this Concept seemed kind of terrible at first Prepaid envelopes the first DVD that Went out in 1998 was actually Tim Burton's movie Beetlejuice so this was During the.com boom so Netflix was Gaining traction as one of the Disruptors entering the movie rental Industry now they did well for their First two years in business but started To lose ground and as Internet companies Were struggling the.com booms in the Early 2000s so looking for a way to save
The company Netflix CEO wanted to get Acquired to buy Blockbuster so after Months of trying to get a meeting they Finally pitch Netflix to Blockbuster for A buyout at 50 million dollars the Blockbuster CEO laughed in their faces So here we are two decades later Blockbuster filed for bankruptcy in 2010 Eventually shutting the company down in 2014. there's one store left while Netflix made 29 billion dollars in 2021. That doesn't mean there's a clear winner Yet so other streaming services like Disney plus Amazon Prime Hulu and others Are gobbling up market share pretty Quickly so no matter how well your Business is doing things can always go Bad you know markets change consumer Behavior adopts to new technologies and Entire Industries start and dry up if They don't adapt now if you're Interested in learning every detail About how to run an online business in The 2020s make sure to click the link in The description below and sign up for my Free Master Class 60 Minutes of free Training how I make 400 000 a month so Make sure to check that link check it Out it's totally free now a more recent Example of what happened to businesses Is the 2020 pandemic so some of my Favorite restaurants went out of Business because they weren't ready to Shift to a delivery model which they had
To do to get through the pandemic when Governors were shutting some states down But some restaurants are thriving now Because they had a delivery model in Place and we're ready to go with Ubereats doordash and others so food Delivery app skyrocketed during a Situation like this I can't wait to see The look on our customers face so the Key to build an unkillable business in The 2020s is to be able to Pivot your Strategy until something works so of Course you can't predict the future but Only one thing is ever certain things Change given enough time so I imagine The former CEO of Blockbuster kicks Himself every time he fires up Netflix To watch his favorite show Now pivoting means you will adapt grow And seek out other opportunities to Hedge yourself against uncertainty so When I started you know my blog Adamandfro.com my goal was to build an Affiliate marketing machine that paid me Passive income that grew every month so I knew that building a Content business Was the way to go given my success with Affiliate marketing so I looked at what Other income streams could I build so One thing I was really hot at the time Was like online courses so I decided to Teach other people so since I knew how To create content that people wanted I Looked over to YouTube so
Diversification pivoting into other Things and other revenue streams so how Could I master content Creation with not Just articles and blog posts but also Video and social media so now I teach About SEO content creation YouTube Selling coaching programs affiliate Marketing so to get the full picture of How to run an online business again make Sure to click the link in the Description below sign up for my free Master class so now I'm running a Blog That earns me you know thousands of Dollars each month through affiliate Marketing and my blog growth engine Mastermind coaching program is another Six figure per month income stream now I Saw the potential for online courses and Coaching I pivoted my strategy from just Blogging to video creation as well and Expanding my audience and creating even More income and creating more content Writing you know having more writers for My blog and hiring video editors so now I have two highly profitable businesses That hedge me against any type of Disruption in the marketplace that is Surely to come in the future when it Comes to building an online business you Have a massive advantage over Traditional brick and mortar businesses Because you can pivot insanely fast now This all comes down to feedback loops Since your ultimate goal in building a
Content-driven business is to generate Income you need to remember this it's Not about you it's not about about you You don't actually know which Niche you Write about is actually going to gain Traction and work in Google and you can Fall flat if you just try to force it so You want to keep an open mind and start Thinking like a scientist and you to do This you want to follow feedback loops So every feedback loop has an input and An output so every action creates a Reaction so the goal of an online Business is simple you want to get Traffic then you want to make money from It that's it but what you do to reach That goal might not be initially what You thought it would be so you could Start writing about something like Online workouts but none of your Articles get traffic or your articles Start getting traffic but no one's Clicking your affiliate links so you Want to analyze your work and think About your inputs so if you're not Getting the results you want you can Keep doing what you're doing and Struggling or you can pivoting so let's Say you switch into writing about Accounting since that's what you do in Your nine to five and all of a sudden You start getting more traffic from Google and bigger accounting blogs and Media sites are picking you up picking
Up your articles as resources and Sharing them with their audience so you Pivoted into something totally different But now Google sees you an authority in This area you know as accounting hacks That save business owners time money and Frustration you start recommending Accounting software with your blog and Making affiliate links that way and you Know things and opportunities just start Arising that you never even thought About I'm always looking for the right Opportunities now really you never want To force certain types of content for Too long basically Google will tell you What's working and you can analyze your Effort by checking your traffic in Google analytics and looking at your Affiliate tracking to see who's clicking Your links how many sales you're getting Now if things are moving in the Direction you want them to then you Double down and create more content in That sub Niche you create even more Stuff and blanket the topic completely Drive more traffic make more money now Building an unkillable business is about Experimenting long enough to find out What's actually working so you keep Pivoting until something takes off then You look for more opportunities and Pivot into those and it's an infinitely Pivotable system based on Google Knowledge Graph algorithms and the brand
Of you so if that's interesting to you If you want to learn how to build an Online business around yourself and make You know tens of thousands up to Hundreds of thousands of dollars a month Make sure to click the link in the Description below sign up for my free Master Class thousands of students have Gone through it had lots of aha moments It covers how I make 400 000 a month From five different revenue streams let Me know what you think of the video are You pivoting in business today you have Any questions on the concepts here in This video please check out other videos On my channel I'm blogging SEO affiliate Marketing and all that stuff please like The video subscribe to the channel and I Will see you in the next video