Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to completely value the book.
If you want to learn from someone who has in fact made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
If you’re ready to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it multiple times to completely understand it. Or simply make it your buddy as you set about your online lifestyle service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it relevant to both advanced and brand-new online entrepreneurs.
The number of business books do you still discover pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still effective today.
You’ll get a ton of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your company. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization just.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to begin or scale a company and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You need to consider another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing entrepreneur: If you haven’t begun an organization at all or have no service idea, the book may not pertain to you.
Product owners: If you have an existing product already, then you can discover techniques to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your idea of service, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been checked and shown to produce excellent outcomes, you don’t desire to fizzle out.
So whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a lucrative business.
If you already have an organization, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you ought to do to fail-proof your company, how to bring in clients, and the secrets to significantly boost your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– given that they match each other and provide for starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your organization. You get to find out how to deliver your message and interact value in a manner that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and get paid to share messages that will change another person’s life.
Both books are suggested to business owners who wish to become more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you desire your organization. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Worth is crucial when it concerns developing a sustainable organization. , if there’s no worth, clients clients customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your consumers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you already understand about growing a rewarding service. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is essential and has actually altered the method business owners and businesses approach sales online.
It works because it takes into consideration the customers’ behaviors– and moves them through the various steps of your worth ladder till they’re ready to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., consumers who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for most people. It’s probably the most difficult element of running a successful online organization.
Do you truly comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He shows you the very best type of traffic that you ought to focus on and how it can change your service. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding strategies, the tricks to interacting well with your audience that will cause a sale.
Ensure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more competent customers to your e-mail list and release a successful product that people are all set and willing to buy right away.
In producing that appealing character, Russell Brunson specifies the 3 elements you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these elements and their elements, and determine the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail design templates that have assisted him to transition into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your customers. This ‘value’ coupled with an irresistible open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.
You want to be able to lead perfect consumers back to your deal. This might look easy but it’s powerful!
Russell likewise provides fine examples and written templates to accelerate the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and techniques for developing high-converting funnels are talked about in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are just starting with their sales funnel. They try to re-invent the entire lorry. What a horrible course to follow when constructing a business!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully comprehend and carry out the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the seven stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, 7-, and even eight-figure organization is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This secret alone is basic to producing the right kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to completely comprehend when creating a funnel– especially if you desire visitors and causes trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company advice. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your products and services.
When you’ve understood how this works, you can decide which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have an item you’re presently offering online (or even offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a certain WORD can alter your whole organization amazingly. That single word can serve as bait.
No matter the industry you operate in, what you do, what products you use, or business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this section because it was distinct in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what should happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. When the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to buy. It’s “unnoticeable”– which implies there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– therefore causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your company’ relevance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple methods that will work for any service design.
Establish and build relationships rapport with your clients.
You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you carry out the details).
The book is ideal for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for growing a company and beginning.
You’ll come across a lot of aha minutes while going through the sections. You’re guided on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely suggest that you get a copy of DotCom Secrets totally free.