Tim Ferriss Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can use to enhance your business immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of internet marketing principles to totally appreciate the book.

Dotcom Secrets is a terrific resource if you want to learn from someone who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to fully value it.

In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.

So if you’re all set to gain from among the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You may need to read it multiple times to totally understand it. Or merely make it your companion as you set about your online way of life service adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both new and advanced online entrepreneurs.

The number of business books do you still discover appropriate in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing an effective organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell speak about are still efficient today.

You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used offline and online.”

This is a effective and transformative book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your organization. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization only.

However don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you want to begin or scale an organization and follow tested ‘faster way’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.

Although, DotCom Secrets offers clever insights and methods to:

Existing entrepreneur: If you have not begun a company at all or have no organization idea, the book may not pertain to you.

Product owners: If you have an existing product already, then you can discover strategies to double and even triple your sales.

Confident online marketers: If you’re prepared to take actions that might challenge your concept of service, then you need to utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a company that stands the test of time. Because you do not have the skillset, tools, and tricks that have been tested and proven to produce excellent outcomes, you don’t want to fizzle out.

Whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a rewarding service.

If you currently have a company, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you must do to fail-proof your company, how to draw in clients, and the secrets to considerably increase your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– because they complement each other and offer beginning and growing a successful service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step procedure to effectively structure your business. You get to find out how to provide your message and communicate worth in a manner that makes individuals wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and make money to share messages that will alter someone else’s life.

Both books are recommended to entrepreneur who want to end up being more successful in their markets. Entrepreneurs who are developed to see opportunities in competition instead of pain.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your service. How does this understanding assist your customers and consumers?

This will help you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re prepared to pay.

In the secret formula, four simple questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they receive from your service?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable business, value is crucial. , if there’s no worth, clients and customers customers leave.

Customers

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your customers with a more tailored option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that alters whatever you already know about growing a successful service. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is important and has actually altered the way entrepreneurs and services approach sales online.

It works because it considers the customers’ habits– and moves them through the various steps of your value ladder till they’re ready to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to identify or serve them. That’s why knowing how to define your target market is important.

This secret details where your target market (i.e., clients who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous struggle for many people. It’s arguably the most complicated element of running an effective online business.

Do you really understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.

He shows you the very best type of traffic that you need to take note of and how it can transform your organization. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will cause a sale.

Make sure you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and appealing character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?

As a company owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it indicates you can add more certified customers to your e-mail list and release a successful product that individuals are willing and ready to buy immediately.

In producing that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an appealing character utilizing these parts and their aspects, and identify the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email templates that have helped him to shift into an Attractive Character and a sought-after internet online marketer.

Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of boring email series are over. Don’t just delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.

You want to have the ability to lead ideal customers back to your offer. This may look simple but it’s powerful!

Russell likewise provides fine examples and written templates to accelerate the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and techniques for developing high-converting funnels are talked about in detail, in addition to and what you truly must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.

This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole automobile. What a terrible course to follow when constructing a business!

The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your organization. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely thankful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to totally understand and execute the strategies in my own online business.

It not just opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a six-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.

This secret alone is fundamental to producing the right kind of page, deal, and traffic that will cause sales.

There’s likewise the pre-framing idea that you need to completely understand when creating a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common business guidance. It enters into the specific landing pages you can develop in the 7 building stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at specific times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyper buyers for your products and services.

When you’ve understood how this works, you can choose which you wish to begin with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, specifically if you have a product you’re presently offering online (or perhaps offline).

I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He stresses the power of words and how utilizing a certain WORD can alter your entire service magically. That single word can serve as bait.

Regardless of the industry you run in, what you do, what products you offer, or business design, this is the part that some of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its way. I had to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important since it reveals what ought to take place when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. However it’s “invisible”– which indicates there’s no pushy or deceptiveness involved.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and amusing– thus triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying cash.

Improve your organization’ importance using the worth ladders and sales funnel strategies and scripts.

Get tricks to becoming an idea leader in your industry.

Basic techniques that will work for any organization model.

Establish and construct relationships relationship with your clients.

Cons.

You might need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you implement the information).

The book is perfect for businesses that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and secrets for growing a service and beginning.

You’ll come across a lot of aha minutes while going through the sections. You’re guided on how to include the principle into my own service.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling product and services online, I highly advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<