Todd Dickerson Dylan Jones Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to improve your company right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of online marketing ideas to completely value the book.

If you desire to learn from someone who has actually made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization instantly.

The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing ideas to totally value it.

However in general, Dotcom Secrets is a valuable resource for anybody aiming to construct or grow an online organization.

If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may need to read it several times to totally grasp it. Or merely make it your companion as you tackle your online way of life organization experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both innovative and new online entrepreneurs.

How many service books do you still find relevant in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing an effective business– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell speak about are still reliable today.

You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a proven playbook for growing your business with effective list building and sales/conversion approaches, which can be utilized online and offline.”

This is a effective and transformative book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your company. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online organization only.

However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you wish to scale a business or start and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.

Although, DotCom Secrets provides smart insights and strategies to:

Existing entrepreneur: If you have not begun a service at all or have no company idea, the book may not relate to you.

Item owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take actions that might challenge your idea of service, then you ought to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been evaluated and shown to produce great outcomes, you don’t desire to fizzle out.

So whether you’re a newbie who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative company.

If you already have a business, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you need to do to fail-proof your organization, how to attract clients, and the tricks to significantly increase your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they match each other and offer starting and growing an effective business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to effectively structure your service. You get to find out how to provide your message and communicate value in such a way that makes people want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and get paid to share messages that will change someone else’s life.

Both books are advised to entrepreneur who wish to become more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you require to have a complete understanding of where you desire your business. How does this understanding assist your consumers and clients?

This will assist you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re willing to pay.

In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they receive from your company?

You’ll discover answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

Value is crucial when it pertains to building a sustainable organization. , if there’s no worth, clients consumers customers will leave.

Customers

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise offer your clients with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that changes everything you currently learn about growing a successful service. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have a reliable worth adder mapped out.

The sales funnel is essential and has actually altered the method entrepreneurs and services approach sales online.

It works since it considers the clients’ behaviors– and moves them through the various actions of your worth ladder till they’re all set to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you may not know how to identify or serve them. That’s why understanding how to specify your target audience is necessary.

This secret outlines where your target audience (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous struggle for many people. It’s arguably the most challenging aspect of running an effective online organization.

Do you truly understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.

He reveals you the very best type of traffic that you need to take note of and how it can change your organization. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will result in a sale.

Ensure you do not skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?

As a company owner, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it means you can include more certified clients to your e-mail list and introduce a successful product that individuals are prepared and ready to purchase right away.

In creating that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an appealing character using these components and their aspects, and recognize the best way to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and a sought-after web online marketer.

The Soap Opera Sequence works since it capitalizes on giving value to your subscribers. This ‘worth’ combined with an irresistible open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.

The days of dull e-mail sequences are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds enjoyment in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This may look basic however it’s effective nonetheless!

When you’re sending Seinfeld e-mails, Russell likewise offers great examples and written design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and tactics for building high-converting funnels are talked about in detail, along with and what you truly must do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.

If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.

This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. What a terrible course to follow when building a business!

The secret here is leveraging on other people who currently have a successful funnel and making your offer to their specific consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is a priceless gift for your company. Once you understand how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely delighted that I read DotCom Secrets a few years ago (and a number of times more because that first time to fully understand and carry out the methods in my own online organization.

It not just opened my eyes to funnels and how to construct them however also the seven stages that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference in between having a six-, 7-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel process is dangerous.

This trick alone is basic to developing the best type of page, offer, and traffic that will cause sales.

When creating a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to fully understand. Well, who doesn’t want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common business guidance. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve gone over earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times during these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive purchasers for your services and items.

As soon as you’ve comprehended how this works, you can choose which you wish to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your company, specifically if you have an item you’re presently selling online (or perhaps offline).

I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can change your whole service amazingly. That single word can act as bait.

Despite the industry you run in, what you do, what items you use, or the business design, this is the part that some of the effective entrepreneurs would conceal from you.

 

Area Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t understand this section since it was unique in its method. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually helped him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important due to the fact that it reveals what should happen when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or marketers who have Shipping plus free deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. However it’s “invisible”– which indicates there’s no pushy or deception involved.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to offer lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, useful, and amusing– thus triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short but you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Enhance your company’ importance utilizing the worth ladders and sales funnel techniques and scripts.

Get tricks to becoming a thought leader in your industry.

Simple methods that will work for any business design.

Establish and develop relationships relationship with your clients.

Cons.

You may need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the information).

The book is perfect for services that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and secrets for beginning and growing a service.

You’ll encounter a bunch of aha minutes while going through the areas. More notably, you’re assisted on how to incorporate the concept into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<