Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to fully value the book.
Dotcom Secrets is a great resource if you want to learn from someone who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing ideas to totally value it.
But overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online service.
So if you’re ready to learn from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it numerous times to completely grasp it. Or merely make it your companion as you tackle your online lifestyle service experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both new and sophisticated online entrepreneurs.
How many organization books do you still find relevant in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your service. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business just.
Do not be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to begin or scale a service and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You must think about another book.
DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you have not started a business at all or have no company concept, the book may not relate to you.
Item owners: If you have an existing item currently, then you can discover strategies to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that might challenge your idea of business, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. You don’t want to blow over because you do not have the skillset, tools, and tricks that have been checked and proven to produce terrific outcomes.
Whether you’re a newbie who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a profitable company.
If you already have a business, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable directions on what you must do to fail-proof your business, how to attract customers, and the tricks to substantially enhance your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– given that they complement each other and offer starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to successfully structure your company. You get to learn how to deliver your message and interact value in a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and earn money to share messages that will change another person’s life.
Both books are recommended to entrepreneur who wish to end up being more effective in their markets. Business owners who are constructed to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that outlines the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your company. How does this understanding help your customers and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, value is essential. , if there’s no worth, clients clients customers customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your clients with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters whatever you already understand about growing a successful service. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is essential and has actually altered the way business owners and companies approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the different actions of your value ladder until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to specify your target audience is important.
This secret outlines where your target market (i.e., customers who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for the majority of people. It’s perhaps the most difficult element of running a successful online company.
Do you actually comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He shows you the best type of traffic that you should take notice of and how it can change your service. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced individual branding techniques, the secrets to interacting well with your audience that will cause a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it means you can include more competent consumers to your email list and introduce a successful item that individuals are prepared and willing to purchase right away.
In creating that appealing character, Russell Brunson defines the 3 elements you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these components and their elements, and identify the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email templates that have actually helped him to transition into an Attractive Character and a sought-after internet online marketer.
Since it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You wish to be able to lead ideal clients back to your offer. This might look easy however it’s effective!
Russell likewise supplies fine examples and written templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are discussed in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. In other words, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole lorry. What a terrible path to follow when building a service!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to fully understand and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them however also the seven stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, 7-, or even eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure threatens.
This trick alone is basic to developing the right kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to totally comprehend when creating a funnel– specifically if you want visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company guidance. It goes into the particular landing pages you can create in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
When you’ve comprehended how this works, you can decide which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have a product you’re presently selling online (or even offline).
I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your whole organization magically. That single word can function as bait.
No matter the market you operate in, what you do, what items you provide, or the business design, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not understand this section due to the fact that it was unique in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it reveals what need to take place when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy. It’s “undetectable”– which means there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and entertaining– thus triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your service’ significance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Basic techniques that will work for any organization design.
Establish and build relationships relationship with your clients.
You might require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you carry out the information).
The book is ideal for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for beginning and growing a service.
You’ll encounter a bunch of aha moments while going through the sections. You’re guided on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.