Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing principles to fully value the book.
Dotcom Secrets is a terrific resource if you want to gain from someone who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing concepts to totally value it.
However overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online business.
If you’re ready to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it numerous times to completely grasp it. Or merely make it your buddy as you go about your online way of life organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both sophisticated and brand-new online business owners.
How many business books do you still discover appropriate in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization only.
Don’t be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a company or start and follow tested ‘shortcut’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing entrepreneur: If you have not begun a business at all or have no business idea, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out strategies to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take actions that might challenge your concept of company, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You do not wish to fizzle out because you do not have the skillset, tools, and tricks that have actually been tested and proven to produce fantastic results.
So whether you’re a newbie who’s simply getting going or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a successful company.
If you already have a company, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your service, how to attract customers, and the secrets to substantially enhance your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the chance to quickly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– considering that they match each other and attend to beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your company. You get to find out how to provide your message and interact value in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who want to become more effective in their markets. Business owners who are developed to see chances in competition instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your organization. How does this understanding help your customers and consumers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is essential. If there’s no worth, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your consumers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes whatever you already learn about growing a successful business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is important and has changed the method business owners and businesses approach sales online.
It works since it takes into consideration the customers’ behaviors– and moves them through the various actions of your value ladder until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why understanding how to specify your target audience is necessary.
This secret outlines where your target audience (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for many people. It’s perhaps the most complicated element of running an effective online organization.
Do you actually understand how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation competence.
He shows you the best type of traffic that you should focus on and how it can change your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will cause a sale.
Make certain you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it implies you can add more qualified clients to your e-mail list and launch a successful item that people are ready and prepared to buy immediately.
In creating that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these elements and their aspects, and identify the very best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail design templates that have actually helped him to shift into an Attractive Character and a sought-after internet marketer.
Due to the fact that it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of boring email sequences are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You want to have the ability to lead ideal clients back to your deal. This may look simple however it’s effective!
When you’re sending Seinfeld e-mails, Russell also supplies good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this section, the techniques and tactics for developing high-converting funnels are discussed in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole car. When building a company, what an awful path to follow!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your organization. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a few years ago (and numerous times more since that first time to totally comprehend and carry out the strategies in my own online company.
It not just opened my eyes to funnels and how to construct them but also the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, 7-, and even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.
This secret alone is essential to creating the best type of page, offer, and traffic that will result in sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely comprehend. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service recommendations. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper purchasers for your products and services.
When you’ve understood how this works, you can decide which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, specifically if you have an item you’re currently offering online (or even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your whole service magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what items you offer, or the business design, this is the part that some of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this area since it was unique in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have actually helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what should take place once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or business owners who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and amusing– therefore triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will influence you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your company’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Easy techniques that will work for any company model.
Establish and construct relationships connection with your clients.
You may need to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you implement the details).
The book is perfect for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a business.
You’ll encounter a lot of aha moments while going through the areas. More significantly, you’re guided on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.