Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to fully value the book.
If you desire to learn from someone who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to fully understand it. Or merely make it your companion as you go about your online way of life business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and advanced online business owners.
How many service books do you still find relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with effective list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online business just.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to start or scale an organization and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
DotCom Secrets provides clever insights and methods to:
Existing business owners: If you haven’t started a company at all or have no service concept, the book might not relate to you.
Item owners: If you have an existing item already, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re ready to take steps that might challenge your concept of service, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You do not want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and proven to produce excellent outcomes.
So whether you’re a beginner who’s just getting going or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a lucrative organization.
If you currently have a service, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you must do to fail-proof your service, how to draw in clients, and the secrets to significantly boost your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– because they match each other and attend to beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to effectively structure your service. You get to discover how to provide your message and interact worth in a manner that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and earn money to share messages that will alter someone else’s life.
Both books are recommended to entrepreneur who want to end up being more successful in their markets. Business owners who are developed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your company. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 easy questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is key. , if there’s no value, customers consumers clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise provide your clients with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters everything you already know about growing a lucrative organization. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is necessary and has actually altered the method business owners and companies approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the different steps of your value ladder till they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to specify your target audience is necessary.
This secret outlines where your target market (i.e., clients who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s probably the most difficult element of running a successful online company.
Do you really comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the best type of traffic that you need to take note of and how it can transform your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding tactics, the secrets to interacting well with your audience that will result in a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it means you can include more qualified clients to your email list and release an effective product that people are all set and ready to acquire right away.
In developing that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these parts and their elements, and recognize the very best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email design templates that have actually helped him to transition into an Attractive Character and an in-demand internet marketer.
Because it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Don’t just delight in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead perfect customers back to your offer. This may look easy but it’s effective nonetheless!
Russell likewise offers good examples and composed design templates to accelerate the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are talked about in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole automobile. What a dreadful path to follow when constructing a company!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your business. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to totally understand and execute the techniques in my own online service.
It not just opened my eyes to funnels and how to develop them however likewise the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, or even eight-figure company is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This trick alone is basic to creating the right kind of page, deal, and traffic that will lead to sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully comprehend. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company recommendations. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
You can choose which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have a product you’re currently selling online (and even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a certain WORD can change your entire business amazingly. That single word can function as bait.
Despite the market you run in, what you do, what products you use, or the business model, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was distinct in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it reveals what must take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– thus triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Basic strategies that will work for any company design.
Establish and build relationships relationship with your customers.
You may need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you implement the info).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for growing a company and starting.
You’ll come across a bunch of aha moments while going through the areas. You’re directed on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.