Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your business instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to totally appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from somebody who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to completely appreciate it.
However overall, Dotcom Secrets is an important resource for anybody aiming to build or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it multiple times to completely grasp it. Or simply make it your buddy as you set about your online lifestyle company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and sophisticated online entrepreneurs.
The number of business books do you still find appropriate in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell talks about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your organization. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service just.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale a company or start and follow proven ‘faster way’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
DotCom Secrets provides smart insights and methods to:
Existing company owner: If you haven’t started a business at all or have no organization concept, the book might not be relevant to you.
Item owners: If you have an existing item already, then you can find out techniques to double and even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your concept of business, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. You do not wish to die because you lack the skillset, tools, and secrets that have been tested and proven to produce fantastic outcomes.
Whether you’re a newbie who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a rewarding company.
If you already have a service, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you need to do to fail-proof your company, how to bring in customers, and the secrets to significantly increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they complement each other and attend to starting and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your business. You get to discover how to deliver your message and interact value in such a way that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and make money to share messages that will change someone else’s life.
Both books are advised to entrepreneur who wish to end up being more successful in their markets. Business owners who are developed to see chances in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your company. How does this understanding help your customers and consumers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. , if there’s no worth, customers and clients customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise supply your customers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters whatever you currently know about growing a rewarding company. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is very important and has actually altered the way business owners and businesses approach sales online.
It works due to the fact that it considers the clients’ behaviors– and moves them through the various actions of your value ladder till they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why knowing how to specify your target market is very important.
This secret describes where your target audience (i.e., consumers who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s probably the most daunting aspect of running a successful online business.
Do you actually understand how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation know-how.
He reveals you the very best type of traffic that you need to take notice of and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it indicates you can include more competent consumers to your e-mail list and introduce a successful product that people are prepared and all set to purchase immediately.
In developing that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their elements, and determine the best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have actually assisted him to transition into an Attractive Character and a desired internet marketer.
Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your offer. This may look easy but it’s powerful nonetheless!
When you’re sending out Seinfeld e-mails, Russell likewise supplies excellent examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and methods for constructing high-converting funnels are discussed in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire car. What an awful course to follow when constructing a company!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your organization. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a few years ago (and numerous times more since that first time to totally comprehend and implement the techniques in my own online organization.
It not just opened my eyes to funnels and how to construct them however also the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.
This trick alone is basic to creating the ideal kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing idea that you need to fully comprehend when creating a funnel– specifically if you want visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company suggestions. It goes into the particular landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
As soon as you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have an item you’re presently offering online (or perhaps offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire service magically. That single word can function as bait.
Despite the market you run in, what you do, what items you use, or business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this section since it was unique in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– thus causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your business’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Simple strategies that will work for any organization model.
Establish and build relationships rapport with your customers.
You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you execute the info).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing a business.
You’ll stumble upon a bunch of aha moments while going through the areas. More importantly, you’re assisted on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I extremely advise that you get a copy of DotCom Secrets free of charge.