Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing concepts to totally appreciate the book.
If you desire to find out from someone who has in fact made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to fully value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online organization.
So if you’re ready to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it several times to completely comprehend it. Or merely make it your companion as you set about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both innovative and new online entrepreneurs.
How many organization books do you still discover relevant in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell speak about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization just.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to start or scale a business and follow tested ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You must consider another book.
Although, DotCom Secrets offers wise insights and strategies to:
Existing business owners: If you have not started a business at all or have no company idea, the book might not relate to you.
Item owners: If you have an existing item already, then you can discover strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your concept of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. You don’t wish to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been evaluated and shown to produce fantastic results.
Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding organization.
If you already have a company, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you need to do to fail-proof your service, how to attract consumers, and the secrets to considerably improve your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– given that they complement each other and offer starting and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to effectively structure your business. You get to learn how to provide your message and interact worth in a manner that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are suggested to business owners who wish to end up being more successful in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is key when it concerns developing a sustainable business. , if there’s no value, customers consumers clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also offer your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a successful company. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is important and has changed the method entrepreneurs and organizations approach sales online.
It works due to the fact that it considers the clients’ habits– and moves them through the different actions of your worth ladder until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why knowing how to specify your target market is very important.
This secret describes where your target audience (i.e., consumers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s arguably the most daunting element of running a successful online organization.
Do you actually comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation proficiency.
He shows you the best kind of traffic that you must take notice of and how it can transform your company. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding methods, the secrets to interacting well with your audience that will result in a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it implies you can add more qualified customers to your email list and introduce a successful product that individuals are prepared and all set to acquire immediately.
In developing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these components and their components, and recognize the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to link and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and an in-demand web marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing value to your customers. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Do not simply take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You should be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This may look basic but it’s powerful!
When you’re sending out Seinfeld emails, Russell also offers good examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are discussed in detail, along with and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole vehicle. What a horrible path to follow when constructing a company!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a few years ago (and numerous times more because that first time to fully understand and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to construct them but also the seven phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, seven-, and even eight-figure organization is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.
This secret alone is basic to creating the right type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing principle that you need to fully comprehend when producing a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company recommendations. It goes into the particular landing pages you can produce in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have an item you’re presently selling online (and even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can change your whole organization magically. That single word can function as bait.
No matter the market you operate in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not understand this area because it was distinct in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which implies there’s no pushy or deceptiveness involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and entertaining– therefore triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your business’ significance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your industry.
Simple methods that will work for any business design.
Build relationships and develop relationship with your customers.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you carry out the information).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a business and beginning.
You’ll encounter a bunch of aha minutes while going through the areas. You’re guided on how to include the principle into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.