Dotcom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your business instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing principles to fully appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing ideas to completely value it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online service.
So if you’re all set to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it numerous times to totally comprehend it. Or just make it your companion as you go about your online way of life company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and new online entrepreneurs.
How many business books do you still discover relevant in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell discuss are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your service. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online service only.
Do not be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to begin or scale a business and follow tested ‘faster way’ that has been checked by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets provides wise insights and strategies to:
Existing business owners: If you have not begun a service at all or have no service concept, the book might not pertain to you.
Item owners: If you have an existing product already, then you can discover methods to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your idea of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce great outcomes, you do not desire to fizzle out.
So whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable organization.
If you already have a service, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you ought to do to fail-proof your service, how to draw in customers, and the tricks to significantly boost your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– because they match each other and provide for beginning and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to efficiently structure your organization. You get to discover how to provide your message and communicate value in a manner that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and make money to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who want to become more successful in their industries. Business owners who are built to see chances in competitors instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it concerns developing a sustainable organization. , if there’s no worth, customers and clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your customers with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you currently learn about growing a successful business. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have an efficient worth adder drawn up.
The sales funnel is essential and has actually changed the way entrepreneurs and companies approach sales online.
It works because it takes into account the clients’ habits– and moves them through the different actions of your worth ladder until they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target audience is important.
This secret details where your target audience (i.e., customers who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for most people. It’s probably the most complicated element of running a successful online organization.
Do you actually understand how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He reveals you the best kind of traffic that you should take note of and how it can change your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will result in a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it indicates you can add more certified customers to your email list and release an effective item that people are ready and willing to acquire right now.
In developing that appealing character, Russell Brunson specifies the three parts you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these parts and their elements, and determine the very best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to link and develop an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have helped him to transition into an Attractive Character and a popular internet marketer.
The Soap Opera Sequence works because it profits from giving value to your subscribers. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull email sequences are over. Do not just take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This might look simple but it’s effective nevertheless!
When you’re sending out Seinfeld e-mails, Russell likewise provides great examples and written design templates to speed up the process.
Area Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are talked about in detail, along with and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole car. When developing an organization, what a dreadful path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your business. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to totally understand and carry out the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them but likewise the 7 phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, or even eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This secret alone is fundamental to creating the ideal type of page, deal, and traffic that will lead to sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to totally comprehend. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization guidance. It goes into the particular landing pages you can create in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
When you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, especially if you have a product you’re currently offering online (or perhaps offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire organization magically. That single word can act as bait.
Despite the market you run in, what you do, what items you offer, or the business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was unique in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to battle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what must occur when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thereby causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to get premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your organization’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your industry.
Simple methods that will work for any service design.
Establish and build relationships relationship with your customers.
You may need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you execute the info).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a company and beginning.
You’ll stumble upon a bunch of aha minutes while going through the areas. More importantly, you’re directed on how to include the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.