Transcript Russell Brunson Marketing In Your Car #300

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a enjoyable and easy read.
  • You will get actionable takeaways that you can utilize to enhance your business immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of online marketing principles to completely appreciate the book.

Dotcom Secrets is an excellent resource if you wish to learn from someone who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your service right away.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.

In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.

So if you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might need to read it multiple times to completely comprehend it. Or merely make it your buddy as you tackle your online lifestyle organization experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and innovative online entrepreneurs.

The number of business books do you still find appropriate in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still extremely relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still efficient today.

You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized online and offline.”

This is a transformative and powerful book. If you’re looking to start a service or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your organization. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online service just.

But do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to scale a business or begin and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.

Although, DotCom Secrets offers smart insights and methods to:

Existing business owners: If you have not begun an organization at all or have no business idea, the book might not relate to you.

Item owners: If you have an existing item already, then you can learn strategies to double and even triple your sales.

Positive marketers: If you’re prepared to take steps that may challenge your idea of company, then you need to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have been checked and shown to produce great results, you do not desire to fizzle out.

So whether you’re a newbie who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a profitable service.

If you already have a service, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you should do to fail-proof your organization, how to attract customers, and the tricks to substantially increase your sales.

You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing business or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– considering that they match each other and provide for starting and growing an effective company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to effectively structure your business. You get to find out how to provide your message and communicate worth in a way that makes individuals want to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will alter someone else’s life.

Both books are recommended to company owner who wish to become more successful in their markets. Business owners who are constructed to see chances in competition instead of discomfort.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the simple marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your organization. How does this understanding help your customers and clients?

This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re ready to pay.

In the secret formula, four basic questions were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they receive from your company?

You’ll find answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Value is essential when it comes to constructing a sustainable company. , if there’s no value, clients consumers customers customers leave.

Customers

That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more customized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that alters whatever you currently learn about growing a profitable service. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to have a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is important and has changed the way business owners and services approach sales online.

It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various actions of your worth ladder till they’re ready to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to determine or serve them. That’s why knowing how to define your target audience is essential.

This secret outlines where your target audience (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent struggle for most people. It’s probably the most overwhelming aspect of running an effective online business.

Do you actually understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.

He shows you the very best type of traffic that you must take note of and how it can change your service. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will cause a sale.

Make certain you don’t skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As a company owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it implies you can include more competent consumers to your email list and introduce an effective product that individuals are ready and willing to purchase immediately.

In producing that attractive character, Russell Brunson defines the 3 components you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an attractive character using these components and their components, and recognize the best method to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually helped him to transition into a sought-after web and an appealing character marketer.

Due to the fact that it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of boring e-mail sequences are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.

You want to have the ability to lead perfect consumers back to your deal. This might look basic but it’s powerful however!

Russell likewise provides fine examples and composed templates to accelerate the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and tactics for constructing high-converting funnels are talked about in detail, in addition to and what you truly should do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.

This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. When constructing a business, what a terrible path to follow!

The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is an invaluable gift for your company. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I check out DotCom Secrets a few years ago (and a number of times more because that first time to fully comprehend and carry out the strategies in my own online organization.

It not just opened my eyes to funnels and how to build them but also the seven phases that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a 6-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.

This secret alone is essential to developing the best kind of page, deal, and traffic that will lead to sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally understand. Well, who doesn’t wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal service suggestions. It goes into the specific landing pages you can develop in the 7 structure phases that we’ve talked about earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times throughout these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyper buyers for your services and products.

When you’ve understood how this works, you can choose which you wish to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this section and reveals the secret that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, particularly if you have an item you’re currently offering online (or even offline).

I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He stresses the power of words and how utilizing a particular WORD can alter your entire service amazingly. That single word can serve as bait.

Despite the industry you run in, what you do, what items you use, or the business model, this is the part that some of the successful entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its way. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to struggle with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to buy. It’s “unnoticeable”– which means there’s no pushy or deception included.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, valuable, and entertaining– thereby triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick but you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Improve your business’ importance utilizing the value ladders and sales funnel techniques and scripts.

Get secrets to becoming a thought leader in your market.

Basic methods that will work for any organization design.

Build relationships and develop rapport with your customers.

Cons.

You may need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you execute the info).

The book is perfect for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a business and beginning.

You’ll stumble upon a bunch of aha moments while going through the sections. You’re directed on how to incorporate the concept into my own business.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and service. However you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<