Dotcom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your service right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing ideas to totally value the book.
If you want to find out from somebody who has really made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to fully value it.
However overall, Dotcom Secrets is an important resource for anyone wanting to build or grow an online organization.
So if you’re prepared to gain from among the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it numerous times to totally comprehend it. Or merely make it your buddy as you go about your online way of life organization experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both sophisticated and new online entrepreneurs.
The number of company books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your company. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online business only.
Do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to start or scale a service and follow tested ‘faster way’ that has actually been tested by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should consider another book.
DotCom Secrets supplies smart insights and methods to:
Existing entrepreneur: If you haven’t started a service at all or have no company idea, the book may not relate to you.
Item owners: If you have an existing product already, then you can find out strategies to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of company, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce fantastic outcomes, you don’t desire to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a successful service.
If you already have an organization, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you must do to fail-proof your business, how to draw in customers, and the tricks to significantly improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– considering that they complement each other and offer starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your service. You get to learn how to deliver your message and interact value in a manner that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and get paid to share messages that will change someone else’s life.
Both books are recommended to business owners who wish to end up being more successful in their markets. Entrepreneurs who are built to see chances in competition instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is crucial when it comes to building a sustainable business. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also offer your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you already understand about growing a successful organization. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to develop a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is necessary and has actually altered the method business owners and companies approach sales online.
It works because it considers the customers’ habits– and moves them through the different steps of your value ladder up until they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to determine or serve them. That’s why knowing how to define your target market is essential.
This secret describes where your target market (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most difficult element of running an effective online business.
Do you actually understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He shows you the best kind of traffic that you should focus on and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding methods, the tricks to communicating well with your audience that will lead to a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it suggests you can add more competent consumers to your email list and launch a successful item that individuals are prepared and prepared to acquire right now.
In developing that attractive character, Russell Brunson specifies the 3 parts you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these components and their elements, and recognize the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have assisted him to transition into a sought-after web and an attractive character marketer.
Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of dull e-mail series are over. Don’t simply enjoy soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You need to be tactical and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look basic but it’s powerful!
Russell also offers fine examples and composed templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are discussed in detail, along with and what you truly need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire car. When developing a business, what a dreadful path to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable present for your business. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to totally comprehend and implement the techniques in my own online service.
It not only opened my eyes to funnels and how to build them however also the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, seven-, or perhaps eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.
This secret alone is essential to creating the ideal type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to fully comprehend when developing a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal organization recommendations. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
You can decide which you want to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have an item you’re presently offering online (and even offline).
I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can change your entire service magically. That single word can serve as bait.
Despite the market you operate in, what you do, what products you offer, or business model, this is the part that some of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t understand this area because it was special in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. As soon as the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. But it’s “invisible”– which indicates there’s no pushy or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and amusing– thereby causing visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your service’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Basic techniques that will work for any organization model.
Build relationships and develop relationship with your customers.
You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you carry out the information).
The book is perfect for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing an organization and starting.
You’ll come across a bunch of aha minutes while going through the areas. You’re assisted on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets totally free.