Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing concepts to completely appreciate the book.
If you desire to discover from someone who has in fact made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
However in general, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online company.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it numerous times to fully understand it. Or merely make it your companion as you tackle your online lifestyle organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it pertinent to both new and innovative online entrepreneurs.
How many organization books do you still find relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell talks about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to begin a service or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your company. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to begin or scale a business and follow tested ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You should think about another book.
DotCom Secrets offers smart insights and methods to:
Existing company owner: If you haven’t begun a company at all or have no company concept, the book might not relate to you.
Item owners: If you have an existing item currently, then you can discover methods to double and even triple your sales.
Positive marketers: If you’re prepared to take steps that might challenge your idea of company, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Because you lack the skillset, tools, and secrets that have been tested and proven to produce great outcomes, you don’t desire to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative business.
If you already have an organization, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you should do to fail-proof your company, how to draw in consumers, and the tricks to substantially enhance your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– considering that they match each other and offer starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your organization. You get to discover how to provide your message and interact worth in such a way that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to business owners who want to become more successful in their markets. Business owners who are developed to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your organization. How does this understanding assist your consumers and customers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your business?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is crucial when it comes to constructing a sustainable organization. , if there’s no value, customers clients clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also supply your consumers with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you already learn about growing a rewarding business. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have an efficient value adder drawn up.
The sales funnel is very important and has actually changed the way business owners and companies approach sales online.
It works because it takes into account the customers’ behaviors– and moves them through the various actions of your worth ladder up until they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to determine or serve them. That’s why knowing how to define your target audience is necessary.
This secret describes where your target audience (i.e., consumers who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s arguably the most difficult element of running a successful online company.
Do you truly comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation competence, Russell has the responses.
He reveals you the best kind of traffic that you ought to pay attention to and how it can change your organization. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced personal branding strategies, the secrets to communicating well with your audience that will result in a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it implies you can add more qualified customers to your email list and launch a successful item that people are willing and prepared to acquire immediately.
In developing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their aspects, and identify the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to link and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email design templates that have actually assisted him to transition into a desired internet and an attractive character online marketer.
The Soap Opera Sequence works since it profits from providing worth to your customers. This ‘worth’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You ought to be purposeful and strategic about it anyways.
You wish to be able to lead ideal clients back to your deal. This might look basic however it’s effective nonetheless!
When you’re sending out Seinfeld emails, Russell likewise provides excellent examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the techniques and techniques for developing high-converting funnels are talked about in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole car. When developing a business, what a terrible course to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your organization. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to fully comprehend and carry out the methods in my own online organization.
It not just opened my eyes to funnels and how to build them however also the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, 7-, and even eight-figure company is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This secret alone is basic to creating the ideal kind of page, deal, and traffic that will result in sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to fully comprehend. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal organization advice. It goes into the particular landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your services and items.
As soon as you’ve comprehended how this works, you can decide which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, specifically if you have a product you’re currently offering online (and even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire organization magically. That single word can act as bait.
No matter the industry you operate in, what you do, what products you use, or the business model, this is the part that a few of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this section due to the fact that it was special in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. As soon as the visitor has effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. However it’s “unnoticeable”– which means there’s no pushy or deception included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– consequently triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium customers.
Section 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will influence you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your organization’ significance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your market.
Simple strategies that will work for any organization design.
Build relationships and establish rapport with your consumers.
You might need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the information).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a service and beginning.
You’ll discover a lot of aha moments while going through the sections. You’re assisted on how to include the principle into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.