Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to enhance your organization instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing principles to fully value the book.
Dotcom Secrets is an excellent resource if you want to learn from someone who has in fact earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing ideas to completely appreciate it.
But in general, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online organization.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it multiple times to fully grasp it. Or simply make it your buddy as you tackle your online way of life business adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both brand-new and advanced online business owners.
How many service books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to begin a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online service only.
But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to scale a business or start and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.
DotCom Secrets offers wise insights and techniques to:
Existing entrepreneur: If you haven’t started an organization at all or have no service idea, the book might not pertain to you.
Item owners: If you have an existing item already, then you can discover methods to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your idea of organization, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have actually been checked and proven to produce great results.
Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding business.
If you currently have a service, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you should do to fail-proof your service, how to bring in consumers, and the tricks to considerably increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– since they match each other and attend to beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your company. You get to learn how to provide your message and interact value in a manner that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and make money to share messages that will alter somebody else’s life.
Both books are advised to company owner who want to become more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding assist your consumers and customers?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable organization. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll also offer your clients with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes whatever you already understand about growing a profitable business. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is essential and has actually altered the method business owners and organizations approach sales online.
It works because it considers the clients’ habits– and moves them through the different actions of your worth ladder up until they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why knowing how to define your target audience is very important.
This secret describes where your target audience (i.e., clients who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for many people. It’s arguably the most daunting aspect of running a successful online business.
Do you truly understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He shows you the very best kind of traffic that you ought to take notice of and how it can change your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will cause a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it indicates you can include more competent clients to your e-mail list and introduce an effective product that people are ready and ready to purchase right now.
In creating that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these elements and their components, and recognize the best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually helped him to shift into an Attractive Character and an in-demand internet online marketer.
Because it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of boring email series are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.
You want to be able to lead ideal consumers back to your deal. This might look easy but it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also offers good examples and written templates to speed up the process.
Section Three: Funnelology
In this area, the techniques and techniques for constructing high-converting funnels are gone over in detail, along with and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire vehicle. When building a service, what an awful path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and several times more since that first time to completely understand and implement the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, and even eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.
This trick alone is fundamental to developing the right kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing idea that you require to totally comprehend when creating a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company recommendations. It goes into the specific landing pages you can create in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper purchasers for your services and products.
Once you’ve comprehended how this works, you can choose which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have a product you’re currently offering online (and even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can change your whole company amazingly. That single word can function as bait.
Regardless of the industry you operate in, what you do, what items you provide, or business model, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this area because it was distinct in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to deal with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what should take place as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. Once the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. It’s “unnoticeable”– which means there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– consequently causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your organization’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Simple methods that will work for any organization design.
Establish and construct relationships rapport with your customers.
You may require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you implement the info).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a company and beginning.
You’ll stumble upon a bunch of aha minutes while going through the areas. You’re guided on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets totally free.