Two Comma Club Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can utilize to improve your business immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of online marketing concepts to fully value the book.

If you desire to learn from somebody who has really made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service right away.

The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing ideas to totally appreciate it.

However overall, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online business.

So if you’re all set to learn from among the masters of Sales Funn, make certain to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You may have to read it several times to completely understand it. Or merely make it your companion as you set about your online lifestyle business experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both innovative and brand-new online business owners.

How many service books do you still discover appropriate in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.

You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your service. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.

However do not be constrained by that because the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you want to start or scale a business and follow tested ‘faster way’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to consider another book.

Although, DotCom Secrets supplies clever insights and strategies to:

Existing entrepreneur: If you have not started a business at all or have no service concept, the book may not relate to you.

Product owners: If you have an existing product already, then you can discover methods to double or perhaps triple your sales.

Confident online marketers: If you’re prepared to take actions that might challenge your idea of company, then you ought to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop an organization that stands the test of time. You do not want to blow over due to the fact that you do not have the skillset, tools, and secrets that have been tested and shown to produce terrific results.

So whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a rewarding service.

If you already have a company, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you ought to do to fail-proof your company, how to attract consumers, and the secrets to considerably boost your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing company or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– because they match each other and attend to beginning and growing an effective organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to efficiently structure your service. You get to find out how to provide your message and communicate value in such a way that makes individuals wish to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and get paid to share messages that will change another person’s life.

Both books are advised to entrepreneur who want to end up being more effective in their industries. Business owners who are developed to see opportunities in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the simple marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

First, you need to have a full understanding of where you want your business. How does this understanding help your consumers and clients?

This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re willing to pay.

In the secret formula, four basic concerns were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your business?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable company, value is key. , if there’s no worth, customers consumers clients will leaveCustomers

.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more cash, you’ll also offer your consumers with a more tailored solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like an epiphany that alters whatever you already know about growing a successful business. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have a reliable worth adder mapped out, you may not be able to build a high-converting sales funnel.

The sales funnel is very important and has changed the way business owners and companies approach sales online.

It works due to the fact that it takes into consideration the consumers’ behaviors– and moves them through the different actions of your worth ladder up until they’re ready to purchase your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you may not know how to identify or serve them. That’s why understanding how to specify your target market is essential.

This secret describes where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a client to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant battle for the majority of people. It’s perhaps the most daunting element of running an effective online organization.

Do you actually understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.

He shows you the best type of traffic that you should take notice of and how it can change your business. The type of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding methods, the tricks to communicating well with your audience that will lead to a sale.

Make certain you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a company owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it implies you can add more competent customers to your e-mail list and introduce a successful item that individuals are ready and ready to buy immediately.

In developing that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character using these parts and their aspects, and determine the very best way to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that help to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and an in-demand web online marketer.

The Soap Opera Sequence works due to the fact that it profits from providing value to your subscribers. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.

The days of dull email sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You ought to be tactical and purposeful about it anyways.

You want to be able to lead ideal clients back to your offer. This might look easy but it’s powerful!

Russell likewise provides fine examples and composed design templates to accelerate the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and techniques for developing high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.

There’s a chance that you’re making the above error if you’re a company owner and you’re having a hard time to break even.

This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole car. What a horrible path to follow when building a company!

The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable gift for your company. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely thankful that I check out DotCom Secrets a few years ago (and numerous times more because that first time to totally comprehend and execute the methods in my own online service.

It not just opened my eyes to funnels and how to build them but likewise the 7 stages that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a six-, 7-, or even eight-figure organization is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.

This secret alone is essential to creating the ideal type of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing principle that you require to totally understand when developing a funnel– particularly if you want visitors and results in trust you more. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common business guidance. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve talked about previously.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive purchasers for your services and products.

As soon as you’ve understood how this works, you can choose which you wish to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this area and reveals the trick that made all his books sell millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, especially if you have an item you’re presently offering online (or perhaps offline).

I mean if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He highlights the power of words and how utilizing a specific WORD can change your entire organization amazingly. That single word can function as bait.

Regardless of the market you operate in, what you do, what items you use, or the business model, this is the part that a few of the effective business owners would hide from you.

 

Section Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I couldn’t understand this section because it was unique in its method. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to battle with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has effectively submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

You’re not restricted in any method– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and amusing– thus triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your service’ importance using the value ladders and sales funnel strategies and scripts.

Get secrets to ending up being a thought leader in your market.

Simple methods that will work for any company design.

Establish and build relationships connection with your consumers.

Cons.

You might need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you carry out the details).

The book is ideal for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and tricks for beginning and growing a business.

You’ll encounter a bunch of aha moments while going through the sections. More significantly, you’re guided on how to integrate the concept into my own company.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<