Underground Secrets Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can use to enhance your organization immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of internet marketing concepts to completely value the book.

If you desire to find out from someone who has in fact made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your company immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to completely value it.

However overall, Dotcom Secrets is a valuable resource for anyone seeking to develop or grow an online company.

So if you’re prepared to gain from among the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might need to read it multiple times to completely comprehend it. Or just make it your companion as you go about your online lifestyle service experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and brand-new online business owners.

The number of company books do you still discover pertinent in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell speak about are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re seeking to start an organization or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your organization. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for developing a sustainable online company just.

Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to scale a business or begin and follow proven ‘shortcut’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.

DotCom Secrets provides smart insights and strategies to:

Existing company owner: If you haven’t started a company at all or have no organization idea, the book might not be relevant to you.

Item owners: If you have an existing item already, then you can learn strategies to double or even triple your sales.

Confident online marketers: If you’re willing to take steps that may challenge your concept of company, then you ought to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build an organization that stands the test of time. Since you do not have the skillset, tools, and tricks that have been evaluated and shown to produce terrific outcomes, you do not want to fizzle out.

So whether you’re a newbie who’s just beginning or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a lucrative business.

If you currently have a company, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you ought to do to fail-proof your service, how to draw in clients, and the secrets to considerably boost your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing company or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– because they complement each other and provide for starting and growing an effective service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to effectively structure your business. You get to find out how to deliver your message and interact worth in a manner that makes individuals want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and make money to share messages that will change another person’s life.

Both books are suggested to entrepreneur who want to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the easy marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you want your company. How does this understanding assist your customers and customers?

This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.

In the secret formula, four simple questions were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they receive from your organization?

You’ll find answers to these questions and more in the first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, value is crucial. , if there’s no value, clients and customers customers leave.

.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not just make more money, you’ll also supply your consumers with a more personalized service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that alters everything you already learn about growing a lucrative organization. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to require a complete value total in place. You may not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.

The sales funnel is very important and has actually altered the method business owners and services approach sales online.

It works due to the fact that it takes into consideration the clients’ habits– and moves them through the different actions of your value ladder until they’re ready to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not know how to recognize or serve them. That’s why knowing how to specify your target audience is necessary.

This secret describes where your target market (i.e., consumers who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online business owner requires to discover and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s probably the most daunting aspect of running an effective online business.

Do you actually understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.

He shows you the best type of traffic that you must focus on and how it can change your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will result in a sale.

Ensure you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it implies you can add more qualified consumers to your e-mail list and release a successful item that people are all set and prepared to buy right now.

In creating that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character utilizing these components and their aspects, and recognize the very best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to connect and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT 5 email design templates that have actually helped him to shift into a sought-after internet and an appealing character online marketer.

The Soap Opera Sequence works because it capitalizes on giving worth to your customers. This ‘value’ coupled with an alluring open storyline hooks them the minute they read your first email and they’ll look forward to the next one.

The days of dull email series are over. Don’t simply delight in soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds excitement in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look easy but it’s effective!

When you’re sending Seinfeld e-mails, Russell likewise supplies great examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and strategies for building high-converting funnels are discussed in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.

There’s an opportunity that you’re making the above error if you’re a company owner and you’re struggling to break even.

This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. When building a company, what a horrible path to follow!

The trick here is leveraging on other people who already have a successful funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a valuable gift for your company. It’s rather simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really happy that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely understand and carry out the strategies in my own online service.

It not only opened my eyes to funnels and how to develop them but also the seven phases that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a six-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel process is dangerous.

This secret alone is basic to creating the right type of page, deal, and traffic that will cause sales.

There’s likewise the pre-framing idea that you need to completely comprehend when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical company advice. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyper purchasers for your services and products.

You can choose which you desire to start with first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have an item you’re currently selling online (and even offline).

I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how using a certain WORD can change your entire company magically. That single word can function as bait.

Despite the industry you operate in, what you do, what products you use, or the business design, this is the part that some of the effective business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t comprehend this area because it was special in its way. I needed to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to offer millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to battle with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary due to the fact that it shows what need to occur when you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or business owners who have Shipping plus free offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to buy.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to supply lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, valuable, and entertaining– thus triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Enhance your company’ relevance using the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being an idea leader in your market.

Basic techniques that will work for any organization design.

Establish and build relationships connection with your customers.

Cons.

You may need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you implement the details).

The book is perfect for services that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for starting and growing a business.

You’ll come across a bunch of aha minutes while going through the sections. More notably, you’re guided on how to integrate the idea into my own service.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling product and services online, I highly advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<