Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing concepts to completely appreciate the book.
If you want to find out from somebody who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to totally value it.
However overall, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online service.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to completely comprehend it. Or merely make it your buddy as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and advanced online entrepreneurs.
The number of service books do you still find relevant in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online service only.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to scale a company or begin and follow tested ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
DotCom Secrets offers smart insights and methods to:
Existing company owner: If you haven’t begun a business at all or have no business concept, the book may not pertain to you.
Item owners: If you have an existing item already, then you can learn strategies to double or even triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your idea of service, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. You don’t wish to die since you lack the skillset, tools, and secrets that have been checked and shown to produce terrific outcomes.
So whether you’re a beginner who’s simply getting going or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a rewarding service.
If you currently have a company, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you need to do to fail-proof your business, how to attract consumers, and the tricks to significantly improve your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the opportunity to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– since they match each other and provide for starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your company. You get to find out how to deliver your message and interact worth in such a way that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to company owner who want to become more effective in their industries. Business owners who are built to see opportunities in competitors instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your organization. How does this understanding assist your clients and customers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to building a sustainable company. , if there’s no value, clients clients customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also offer your customers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters everything you currently understand about growing a rewarding business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have a reliable worth adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is essential and has actually altered the way entrepreneurs and businesses approach sales online.
It works since it takes into consideration the clients’ behaviors– and moves them through the different actions of your worth ladder until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to determine or serve them. That’s why understanding how to specify your target audience is essential.
This secret outlines where your target audience (i.e., clients who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for most people. It’s probably the most complicated element of running a successful online service.
Do you truly comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation competence.
He shows you the very best type of traffic that you ought to take notice of and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re effective at it, it suggests you can include more qualified customers to your e-mail list and launch an effective product that people are all set and ready to buy right now.
In creating that attractive character, Russell Brunson defines the three parts you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their components, and determine the best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to connect and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have assisted him to shift into a popular internet and an attractive character online marketer.
Due to the fact that it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of boring email series are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly get in touch with. You should be strategic and purposeful about it anyways.
You want to be able to lead ideal customers back to your deal. This might look basic however it’s powerful nonetheless!
Russell also offers good examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the methods and tactics for building high-converting funnels are gone over in detail, in addition to and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole vehicle. When developing a service, what a dreadful course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your deal to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your organization. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I read DotCom Secrets a few years ago (and a number of times more because that first time to completely comprehend and carry out the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them however likewise the 7 stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is essential to developing the best type of page, offer, and traffic that will result in sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to fully understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company recommendations. It enters into the particular landing pages you can develop in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive buyers for your services and products.
When you’ve comprehended how this works, you can decide which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, specifically if you have a product you’re currently offering online (and even offline).
I suggest if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can change your whole service magically. That single word can function as bait.
Despite the market you operate in, what you do, what items you provide, or business model, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t grasp this area since it was unique in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and amusing– thereby triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your business’ importance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your industry.
Basic methods that will work for any business model.
Build relationships and establish rapport with your consumers.
You might require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the info).
The book is ideal for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing an organization.
You’ll encounter a bunch of aha moments while going through the sections. More significantly, you’re guided on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly suggest that you get a copy of DotCom Secrets totally free.