Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will motivate you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing principles to completely value the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service instantly.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing principles to totally value it.
Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online service.
So if you’re all set to gain from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might have to read it several times to fully grasp it. Or merely make it your buddy as you set about your online way of life business experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both sophisticated and brand-new online business owners.
The number of service books do you still find appropriate in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your company. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization only.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale a business and follow tested ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets supplies clever insights and techniques to:
Existing entrepreneur: If you haven’t started a business at all or have no organization concept, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your concept of service, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been tested and shown to produce great results, you do not want to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a profitable company.
If you currently have an organization, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you should do to fail-proof your organization, how to bring in consumers, and the secrets to considerably improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they match each other and attend to starting and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your company. You get to discover how to deliver your message and communicate worth in such a way that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are recommended to company owner who want to end up being more effective in their industries. Business owners who are developed to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four basic concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it comes to constructing a sustainable service. , if there’s no worth, clients consumers customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also offer your customers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you currently learn about growing a successful company. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has actually altered the way entrepreneurs and companies approach sales online.
It works because it takes into account the clients’ behaviors– and moves them through the different steps of your worth ladder till they’re all set to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target audience (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s probably the most overwhelming element of running an effective online organization.
Do you actually comprehend how traffic operates in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He reveals you the best type of traffic that you should take notice of and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it implies you can include more competent clients to your e-mail list and release a successful item that people are prepared and willing to purchase right away.
In creating that attractive character, Russell Brunson specifies the three components you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these components and their aspects, and determine the best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have actually assisted him to transition into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works since it capitalizes on offering worth to your customers. This ‘worth’ paired with a tempting open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring email sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You should be purposeful and tactical about it anyways.
You wish to be able to lead ideal clients back to your deal. This may look easy but it’s powerful nevertheless!
When you’re sending out Seinfeld e-mails, Russell also supplies excellent examples and written templates to speed up the process.
Section Three: Funnelology
In this area, the methods and tactics for constructing high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. In other words, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. When constructing a company, what a dreadful course to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a few years ago (and a number of times more since that first time to completely understand and carry out the methods in my own online business.
It not just opened my eyes to funnels and how to build them but also the 7 phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.
This trick alone is fundamental to creating the ideal type of page, offer, and traffic that will result in sales.
There’s also the pre-framing idea that you require to totally understand when producing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service suggestions. It enters into the specific landing pages you can develop in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive purchasers for your services and items.
Once you’ve understood how this works, you can choose which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have a product you’re presently offering online (or perhaps offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your whole business amazingly. That single word can serve as bait.
Regardless of the market you operate in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this section since it was special in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what ought to happen once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to purchase. But it’s “unnoticeable”– which implies there’s no aggressive or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and entertaining– thus triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.
Section 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your company’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Basic techniques that will work for any service model.
Establish and develop relationships relationship with your clients.
You might require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the information).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a service and starting.
You’ll stumble upon a bunch of aha moments while going through the areas. More importantly, you’re directed on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets for FREE.