Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to fully appreciate the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing concepts to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
So if you’re ready to gain from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it numerous times to completely grasp it. Or just make it your companion as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both advanced and brand-new online business owners.
How many business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online company just.
Do not be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to start or scale an organization and follow proven ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.
DotCom Secrets offers smart insights and strategies to:
Existing entrepreneur: If you haven’t started a company at all or have no business idea, the book may not be relevant to you.
Item owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.
Confident marketers: If you’re ready to take steps that might challenge your concept of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You do not want to fizzle out since you do not have the skillset, tools, and secrets that have been tested and shown to produce great results.
So whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable company.
If you already have a company, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you ought to do to fail-proof your service, how to attract customers, and the tricks to substantially boost your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the opportunity to quickly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– because they complement each other and attend to beginning and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your organization. You get to discover how to provide your message and communicate value in such a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who wish to become more successful in their markets. Business owners who are built to see chances in competition instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is key. , if there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also provide your customers with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters everything you already know about growing a lucrative business. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has changed the method business owners and services approach sales online.
It works due to the fact that it considers the customers’ behaviors– and moves them through the different steps of your value ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to recognize or serve them. That’s why understanding how to define your target audience is very important.
This secret describes where your target audience (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s arguably the most overwhelming aspect of running an effective online company.
Do you really comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He reveals you the very best kind of traffic that you ought to pay attention to and how it can transform your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make certain you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it implies you can add more competent consumers to your e-mail list and launch an effective item that people are willing and prepared to purchase immediately.
In producing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these components and their components, and recognize the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually helped him to transition into an in-demand internet and an attractive character online marketer.
Due to the fact that it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not simply delight in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your deal. This may look basic however it’s effective nonetheless!
When you’re sending Seinfeld emails, Russell likewise provides excellent examples and composed templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and techniques for developing high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the entire automobile. When building a service, what an awful course to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless present for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a few years ago (and several times more since that very first time to fully understand and implement the techniques in my own online company.
It not only opened my eyes to funnels and how to build them however likewise the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This secret alone is basic to developing the right kind of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to completely comprehend when creating a funnel– particularly if you desire visitors and causes trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization advice. It goes into the specific landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and items.
As soon as you’ve comprehended how this works, you can choose which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have an item you’re presently offering online (and even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire organization magically. That single word can function as bait.
Regardless of the market you run in, what you do, what items you offer, or business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was special in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what should take place as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. As soon as the visitor has effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. It’s “undetectable”– which suggests there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– thereby triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your business’ significance using the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Simple techniques that will work for any business design.
Establish and build relationships connection with your consumers.
You might need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the info).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a service and beginning.
You’ll come across a bunch of aha moments while going through the areas. More notably, you’re guided on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.