Hey attorney hackers welcome to this Week’s episode in this episode we are Going to do something pretty cool we are Going to go On flippa the platform to balance our Websites And we’re going to show you how you can Use the information Inside the listings of websites to find Really really useful information for Either picking a niche Or monetizing your site better so i hope You’re excited Let’s get started [Music] Everyone welcome to the atari hacker Podcast we are finally back with mark For A proper authority hacker episode it’s Not an interview it’s not like a launch Episode or something like that It’s just a proper old-school episode And You know i guess we all took a bit of a Break for the summer but uh there should Be This should be back on the regular now So if you’ve been missing this You should be excited and because we’re Kind of coming back to that format we Wanted to Do something that you know we know you Guys like these More practical episodes where we look at
Websites etc so We wanted to do one of these and so in Today’s episode we are going to be Looking at Sitestar warsaw on flipper and talk About flipper as a platform as well How awesome it is for as a Source of information For anyone who builds websites even Looking for sites that sell in your Niche etc you’ll see you can get A lot of information that you can get Nowhere else and i think it’s Very underrated as a way to just Get information on your niche find Affiliate programs etc so we’re going to Be digging Quite a bit into that but as per usual When we have a girl on mark episode How’s it going mark It’s going good i’ve had a long time to Prepare for this it’s going good i’ve Just uh Just come back from my vacation to spain And uh this is what a tanned for those Of you on youtube this is what tan Scottish person looks like Aka not much different to how i normally Like i come back from normal I burn then you you know i burn so i’m I’m always on the factor 50 and it just You just don’t tan uh from it yeah Uh oh well i i hope your research is Better than your tan for this episode
That’s all i can hope for Um but well before we jump into this uh I would like to remind you because we Haven’t done a very good job at that but If you guys enjoy this kind of like more Practical episodes where we look at Stuff First of all let us know in the comment Section on youtube uh so We really read all the comments we don’t Really have that much time to reply to Most of them to be frank and i think we Should do a better job at this But i definitely check them out very Regularly and we do take In consideration everything that’s a Site physio for example i got a lot of Criticism on my Interview uh with paul i think from Golfer’s authority I like cut him too much etc i definitely Took a lot of notes on that to like Improve my interviews and so on so We do read that stuff um but if you also Enjoy this kind of episodes don’t forget To Subscribe like you know all the stuff You should do on youtube because well That helps these videos get to more People And that gives us a bit more motivation To do more episodes like this So now let’s jump into this and i know a Lot of people
Are going to know what flipper is but i Think i want to talk about more about Like its position in the market What they do etc but to make it short Flippa is A marketplace where people can like Freely lease their website i think you Have to pay now to do a listing it used To be free But i think you have to pay now um and Then you can you need to put A bunch of information about your site You have to for sell you have to provide Stuff like proof of earnings proof of Traffic you have to connect to google Analytics they connect back to semrush And Pull a bunch of data et cetera it’s Pretty cool but one thing that really Makes flippa Quite different from marketplaces such As You know empire flippers fe International and the more institut I can say that world institutionalized Marketplaces is that they provide a lot Of Open data on the sites they have for Sale very often you can see the domain Very often you get the exact traffic Numbers the exact Revenue sources etc and that Is quite interesting it’s basically like Ebay
But for websites and just like ebay you Can search for recently sold Websites uh so we can we can see we can Identify Transactions which have actually Occurred and we can know how much those Websites were sold for And importantly the domain of the Website and all the traffic information The financials are in there as well This is all public um so you just need To um Sign up for an account and you can you Can say it but once you do that It’s a goldmine of information and That’s the basis for this this podcast Yeah i think first of all you need to Sign up for an account it’s free to send It for an account But most of the data is going to be Hidden if you are not signed up so I i know like i talk about this in the Utility site system a bit and a lot of People get uh like a blocks because They’re like oh i don’t see the data you See in the videos You need to create an account there’s Literally a button on top click on the Button And you can sign up with your google Account or you can use your email if you Prefer that And then it’s going to unlock all the Data on the listings that we’re going to
Be talking about etc so please don’t Forget to do that If you want to do the same thing here And so what i wanted to do to make this More practical this podcast more Practical is really Let’s jump into a few listings and You know i’m taking the position of like Someone who’s interested in building a Site and kind of looking for the next Idea or something And what can i extract from these Listings that i could not find Anywhere else using tools like ahrefs Scm rush looking at the top keywords etc And i mean for me i mixed the two to Kind of like extract more information But there is data that you will find Nowhere else and also it allows to put In perspective How inaccurate the data of some of these Tools that we Usually use is because we get the exact Data to compare it to so Um why don’t you take the first one and I’ll take the second one Okay so the first one i’ve chosen uh was Sold recently It’s 10 powerup.com it’s a Site about a niche i’ve never heard of Before the Generators niche power generators uh Gas generators for your rv uh solar Generators for
Charging your phone uh all this pretty Cool niche idea Actually i i must say uh this site sold For 85 000 Uh and it was making four to five Thousand dollars per month now i Actually looked at the numbers in a Little bit more detail because they give You a breakdown of How much was making each month over the Last 12 months and Based on the last three months where Revenue’s really gone up quite a lot Right so it’s of around the four to five K range The multiple that it sold for was only 18 Over that three last three month period So if you take a multiple over the Entire uh 12 months period The multiple was 28 because the average Was uh three Was it growing um this is yes yeah That’s fine yes it was This is a this is interesting though Because that’s Quite a bit lower of a multiple than you Would find Typically find sites going for so it Says to me that this is potentially a A good deal the site was established in 2018 so it’s You know relatively new-ish i guess it’s Only dr 27
And it’s not very difficult to get a Site To to dr-27 especially in three or four Years Ahrefs says it has 10 000 traffic The reality which we found from flippa Is it has 14 000 traffic so you know it’s 40 off but It’s not not a million miles away so There’s not two hours Um what i would say as well is I’ve actually been doing some analysis On the difference between What ahrefs and all the other seo tools Report as Organic traffic for sites and what the Reality of that situation is And i will say that the common consensus Is that Ahrefs massively under reports and some Of the others are perhaps more accurate And that’s true to an extent but i found Some Pretty interesting uh conclusions when i Spoke to a data analyst that we’ve Worked with before on on this Which is kind of goes against common Wisdom so if you subscribe to this Youtube channel Then hopefully later this month that Video is going to be released and you Can Find out a lot of details of the data There
Yes i just did that um So anyway this the the this site is uh Dr27 as i said Um the design and the content i would Say Is average let’s be honest um this This great average for you to work for Me you know I mean i would say average for the web Yeah if we were if it was a site we were Building ourselves you know as as Authority hacker We probably wouldn’t be so proud of of This one But let’s not take anything away from Them you know It’s still making 5k a month with this Average average design which is which Should be i think really encouraging for Anyone just starting out Uh they do a lot of positive things on Their content Um they do affiliate tables i think They’re using like awp too it looks like It yeah I mean some pull some yeah um They’ve got it it looks pretty standard For like a Well thought out reasonably well thought Out you’ve got the pros and cons list They’ve got their um decent ctas Like it’s they do a lot of things right Here uh The the green and red pros and cons
Boxes it just reminds me of of how we Used to build sites you know Six years ago with the original thrive Content builder When you had like those two colors in There it’s not built on that but it was Just Uh interesting to see um uh that i would Say One other thing um before i get into Some of the lessons which we learned From this that kind of I i tend to look at with sites when i’m Analyzing them is Who’s behind it who’s the person behind It um there is a guy On the site there’s one photo of him And to be honest i’m not sure if he’s a Real person Uh if you if you scroll down to the Bottom of any of the Articles you can see the the author box And Uh mike newby it just looks like one of Those photos from It’s m.e wby I just i just realized that like newbie Newbie beginner Um but like i’m not certain that this is Not a real person just This photo is not used on any other site Yeah i Reversed image search that couldn’t find It anywhere else um
Except from on on this site and there’s There’s not really much of a social Presence Um it’s just branded basically Uh so there’s a site called this person Does not exist.com where you can just Generate Random images and it looks like a real Person but it’s Computer generated it doesn’t exist a Lot of affiliate sites that don’t want To put their own Face forward as the face of the site are Using that to create these kind of Personas which you know different people Have opinions about it like we we Really try not to do that on on our side We used today’s Um we have done in the past for sure Yeah um But yeah it’s just just something to Kind of like think about as well um it’s Also Remember that the site’s been sold so This may be the new owner who’s Who’s changed it or this may have always Been like this um I don’t know one thing i will say is That if you are selling a site which is Something we’ve just done recently Having a persona makes it much easier to Transfer Everything over to the new buyer so if You’re in the middle of doing some email
Outreach for link building then you just Move that across If i’m creating mark webster at Powerup.com or whatever um the the Domain 10 powerup.com sorry um it’s Like i’m not really going to want the New buyer to be talking to everyone as Me because they might be like you know Not saying nice things or like you know Just if my image is on there it’s like I won’t control over that or how how i’m Perceived on online really Um so that is a pro of of using a Persona it does make that transition Um a little bit what did you Uh from the listing itself it’s very Important to read All the details on there because they Have actually Mentioned four other websites which they Own And all those four websites were being Sold or Are sold uh also on flipper um there’s a There’s a few of them they’re really Interesting niches so there’s a Stethoscopes.ninja Which is a stethoscope’s review site Yeah so if you’re a doctor if you’re a Doctor do you buy from a dot ninja site First the first time i’ve ever seen the Dot ninja site i wouldn’t recommend it Always try and go with
Dot dot com uh but it’s it’s one of Those kind of like micro niche sites and I imagine All doctors need stethoscopes like Medical students things like that so Potentially there’s some there’s some Money in that but what’s most Interesting about this list Is that they have another website the Generatorpower.com which is in the exact Same niche and it’s also making 750 Bucks a month So perhaps what’s happened here is that They’ve Built a site it’s been going really well And they’ve said hey well why don’t we Just create another site in the in the Niche As well and be number one and two for All the keywords we’re targeting Uh so what i did was i looked in ahrefs And they have a link intersect tool Which lets you know which you can put in Multiple sites And you can find out which links they Have in common and which links your site Doesn’t so For the purposes of this i just put in Their two sites and then authority Hackers the other site So i want to find out which uh links Each of their two sites had that that we Didn’t Um and of course we’re not gonna have
Many similar links so it’s Most likely gonna show you most of the Links that both of those have and you Can see the the overlap Um there and there’s quite a lot they’re They’re doubling up on the link building Which is a smart move they’re they’re You know they’re not going to be They’re not going to double their Business by creating another site Because It just never works never quite works Out that way but it’s a real strategy And it’s it’s something i’ve seen other People do Creating duplicate sites or similar Sites in In the same niche targeting a lot of the Same keywords you already know What works you already know how to make Money you already know which products Which Keywords are are doing well and you can You know Come in and and make like an extra What was it like 25 30 income um Compared to what the yeah the main site Was what is interesting is As i’m looking at the link profile i’m Not going to say who i see a link from One of our podcast guests actually Like i know the site uh it’s not a Public site but i know the site i can See like
It’s quite interesting i’m wondering if Uh if it’s him or not But i also see a bunch of links from From other from like Related niche sites like this Urbanadventure.org for example etc I’m wondering if it’s their site or if They made trades actually Yeah so this is one thing that a lot of People Um are kind of thinking about when Buying a site is Most people will put a site into ahrefs And they’ll analyze the backlinks but Like how do you do that and what should You Expect because if you go by What you you hear on even on On our podcast and stuff we’re like like Just build good good links like avoid Shitty links Uh that kind of thing most websites Including ours Uh if they’ve been around for any amount Of time we should pick up a decent Amount Of links because there are scraper Sites Uh all these sort of keyword tools and Stuff seem to Uh seem to somehow link to every site On on the internet or maybe it’s like a Way of generating Uh traffic traffic yeah but uh yeah
Yeah people checking hfs see these links Click on it and they’re like oh there’s A new queue yeah it’s like who’s that Yeah Okay i’ll use this one um So just naturally you’re gonna pick up a Ton of these there’s also sites out There that will Scrape your site and just repost the Content I’m not really quite sure why they do This but uh they There’s tons of sites out there that That do that and so if you If you look at any site’s link profile You’ll always see a lot of these Links and The presence of those is not necessarily A red flag When you’re buying a site especially in A low dr one like this is dr27 You’re not because dr is a reflection of The the number and quality of of links You have in ahrefs book at least you’re Not going to find a lot of Um of really good good links in here So one good way to to start doing that Though is to sort by dr And then i think you can do group by Like one link per domain Um and here’s my question though here’s My main question to go back to the topic Of the podcast Because you’re talking a lot about
Ahrefs but what did you learn from this Listing that you could not learn from Ahrefs if you had found this Site on google all so the The genuine traffic numbers which they Which they have Mm-hmm uh and how much money they Actually make Uh yeah ahrefs will and all the other Tools Estimated estimated numbers like traffic Value And what that is the traffic value it’s How much it would cost To uh pay for that traffic on ppc on Google ads because ahrefs can get the Estimated cpcs of of the keywords which It ranks for and how much traffic it Thinks it gets Um that number is it’s I don’t know too many people that use it As like an accurate Thing um just because monetization The estimation they just give you a Number of like the worst of your traffic In adwords but like You would probably not buy these Keywords if you were paying for them Uh and because of the way long time Works it’s like you’re even getting Traffic so it’s kind of useless it’s Just Kind of cool i guess it’s like people Put that in seo reports for clients
If you’re doing if you’re doing more Yeah that’s One thing for for clients if you are Doing more like ppc And looking at what your competitors are Are ranking for and how you can like Get up there quickly then maybe it’s There’s some use to it but As an overall metric it’s not good what We really want to see and what this is What flippa gives us Is the revenue yeah how much how much Money it’s making Uh and they have to connect it depends On like how they’re how they’re doing it This site has a lot of Of amazon um but the site which i’m Gonna talk about later Uh it’s monetized on adsense and flipper Makes them actually connect Their adsense to flipper so it’s Verified So they can’t like cheat or or You um On that on that as well oh by the way Before we jump on the next one Would you buy this site or would you Build a competitor from scratch Yeah that’s a that’s a really good Question actually um I’m not to be honest i would probably Buy that site Yeah um the reason for that is that the The multiple is very low yeah i think
If you buy this site and honestly it Doesn’t even need a rebrand it’s not That bad the competition is pretty weak In this in this space but Um you could buy that site like do it up A bit Um do some on-page tweaks uh Improve the link building a little bit And six months later turn around and Flip it for For a lot more i i i think um it The the problem is it’s one of these Sites that could Get penalized in an update you know it’s Not too bad to be honest i think Of yours it’s not too bad but like the Content it’s Not great it has a lot of this they’ve Just rewritten the amazon Description there’s not that much like Genuine reviewness In it uh i just made up that word yes Sounds like there’s there’s not there’s Not that much Of it of it in there and it feels like Anyone else could Any standard for sense writer could Could write this content um so they Haven’t really like created Much of a barrier around them um With that so for that reason i’m i mean We don’t generally buy many sites but I’ll be hesitant About it but it just does seem like
Quite a good deal to be honest So you you you would say there’s good Deals on flipper yeah that’s the thing And i i i So there are good deals on flip up don’t Get me wrong There’s a lot of really bad deals on Flippa especially at the lower end sites That aren’t making much money Um they’re just not most like most of Them are just not good deals they’re Being sold on potential whereas the Sites that do make money are being sold Based on how much they’re actually Making Rather than their potential they’ll hype Up the potential in the Um in the description and stuff but the The price tends to reflect Their their current earnings at least And what i’ve noticed on flippa is that There’s a real skew towards how much They’ve been making over the last 12 Months yeah Which is fine uh but sometimes you can Find a site’s kind of like you know been A plateau for nine months and then it’s Just Shot up and in the last three months It’s at this new level Um but because they’re averaging it over The last 12 months Then the the the price the multiple um Doesn’t necessarily reflect what it’s
Currently at And there’s a risk in that because it Could go back down obviously But that’s when that’s when the Situation yeah I think it’s the effect of this like Crazy google updates you know like Traffic just jumps up and down and it’s Like It makes multiples weird and but there’s Probably opportunities for people who Like Are willing to take measured risks Pretty much um Yeah one one thing i will say though About this as well Is this site was it in itself a flip Yeah uh so Yeah yeah it’s very common and they’ll Often tell you that in the description As well But this site was bought three months Ago uh and so This they’ve they’ve turned it around um Increased the the revenue um and Yeah they seem to have sold it for quite A bit more i don’t think they tell us How much they bought it for Back then but yeah Business model to consider as well yeah Um Okay let me jump on to the next one Which is going to be Electric dot travel it looks like the
People do like Shitty uh tlds uh On on flip mostly because they’re trying To get keywords i think And i think that’s the that’s the thing So that’s the site that was Sold only 35 days ago at the time which We’re recording Uh so end of june 2021 And it’s a site about electric vehicles But you know like scooters and like Skateboards and stuff like that not Tesla’s you know And they are yeah they’re pretty idea They made they had 14 894 Visits per month and ahrefs was Estimating around 8 600 so that’s still like 74 percent more Than what ahrefs estimated so You know it’s it’s still quite a big Difference And the revenue two thousand one hundred Ninety four dollars per month And what i’m looking at here is the Revenue per visitor so for example this Site Makes 0.13 per visitor well the site That you had before if you make the same Calculation Was making 37 cents per visitor it’s Quite interesting like i like comparing Niches On like how much a visitor is worth and Then after that i’m asking the question
How Easy is it to get a visitor you know and Then you kind of get an idea of like how What it Initiates compared to the other so i Like to look at revenue traffic and Difficulty and so Revenue we looked at it we basically add These uh 13 cents per visitor Now the question how difficult is it so The way i do this is i actually go on The Top pages on each so i throw the site on The top pages and i look at Um the top keywords of the top pages Right it’s like you know you’re kind of Like 80 20 twice and you get an idea of like how Difficult these skills are and if you Look at keyword difficulty you get an Idea In this case it’s actually not too bad Surprisingly because You’d imagine it’s a hot niche or Something but these guys actually Targeted single reviews And for example their top page is uh the Review of like A raptor two which is a Skateboard for example and they’re Ranked for the actual keyword they rank For like raptor two for example number Three 700 search volume and it’s a kd3
Uh keyword it’s pretty it’s pretty easy To rank for and uh most of the top pages Are single reviews It’s kind of in the same boat like below Five keyword difficulty Um so it looks like it’s not that hard To get some traffic In this niche if you go for single Reviews at least and they’re making Okay money still quite a bit lower than What you had with your generator’s Website which Is how i would start comparing issues And where flip becomes interesting for Me because i can Get to compare it and i also read them i Like to read what people say About the listing so that i can get Information for example Um they say the backlink profile should Be improved in the offer And so what i did is i went to check Like how good are their link building And if you look at just the overview You’ll see that It goes up quite a lot actually um but Then you go in the backlinks and You see again a lot of these scraper Sites and so on and it’s Pretty i don’t think they’ve done Like some quality guest posting or Something like that So they’ve achieved pretty decent Traffic i mean 14k is like a decent
Start Um really without doing anything high Quality It’s just they’ve mostly posted and done To be honest i think they’ve done some Like Blog comments and stuff like that um Some pretty shitty stuff basically Um so that was quite interesting and Then the last thing i like to look at as Well if i’m considering that niche is Monetization because i know how much Money this site makes And then if you dig a little bit you Will find exactly where the money comes From Um so one thing that they wrote on the Listing was After amazon affair program cuts its Rate considerable work was carried on To diversify the sites earning through Independent affiliate program to read That reduce the reliance on amazon The business has since seen significant Growth of revenue and traffic Uh and it’s an upward trend over the Last few months so i was like well That’s quite interesting so these guys Have done testing for independent Affiliate programs And so if i was starting an ev site uh I mean electric vehicle minus cars um I should be looking at what these guys Are promoting because they if i look at
The revenue it’s going up And it you know many times when you test Fa programs You know how it works right it’s like 80 Of the time you’re making less money Than you made before 20 of the time you make more money and Then you’re super happy and that’s it So hopefully these guys have done a good Job and hopefully that is Helping me even if i don’t buy this site Pick the right affiliate programs um so The way i did this is I went into a traps again and i looked At the linked Domain report and because you know to Make money from affiliate marketing you Need to link to you need to use Affiliate links and then i just started Looking at affiliate links And well i did find affiliate programs Quite easily The first one i found was called apollo Scooters and they paid Six percent commission and it was the Most linked to independent affiliate Program And that’s actually what i like about This report in hfc is they tell you how Many links To um how many links they’re using right So Uh for example this apple fa programs Was the one getting the most links
Out of all the these ones so i it’s Telling me it’s working quite well for Them because they’re pushing it pretty Hard Um and then i found one on sharers or Called high boy That uh pays eight percent four hundred Dollars a rich sale so that’s about Thirty two dollars on average Commissions per cell And yeah 8 30 days basically and so it Took me Five minutes to find tested affiliate Programs and i know exactly How much this site is making so i think This is A because what’s happened So on the flipper listing they actually Have Attachments for the income from every Single affiliate program they have Broken down by affiliate program so this Is even better oh wow i didn’t even see That Literally you’re right eighteen Screenshots and There’s but they do show us at the Breakdown But there’s a video a five minute video Where the guy Goes through all his details and all his Spreadsheets for it and Stuff as well but that that data is Amazing this is the beauty of flipper
Exactly like you’re never getting this Anywhere else actually yeah apple Earnings is here so i can actually see Uh yeah you can see they have 2476 six Dollars approved commissions from them So but like That’s why i saw in the links on the Site and that and but the beauty of this Is now that i know these affiliate Programs making money I can go in ahrefs and find the pages That link To apollo and see the angles and the Keywords they’re using To actually make this happen so it’s Like you can really tasting stuff For anyone who’s listening to this we’re Talking about apollo not Apple gayle’s pronunciation like i Thought you were saying apple there i Was like what Are they selling no they’re not selling Apple products um well you can see how Mixing ahrefs and um And flipper data you get the whole Picture and you would not get that just Googling keywords And looking at sites and not knowing how Much this page makes et cetera like This is so powerful to have this this Stuff and that’s a really really good Example Um obviously not all cells uh listing Have this much detail but that’s an
Example of one that is like really Really deep And i understand this so much more after Just going through this listing than i Did before whether i buy this listing or Not Um and i think that is quite powerful Especially if you Combine that and also reading the Listing i think it was really well Documented because they also explained To you the seasonality of the niche So you can expect you can just see how The earnings are gonna work so they say The site has a strong black friday cyber Monday strategy and traffic and revenue Have historically built throughout the Year in the lead up to black friday Cyber monday and the christmas deals Period so basically what you can Probably know Is that your site your revenue is going To spike in november december and it’s Going to go down and it’s going to Slowly go back up all the way back up to The end of the year and that’s what you Can expect In terms of earning curves and again Before you decide to go into a business You probably can see some of that in Google trends but I’m not sure because purchase decision Is a bit different from like search Trend
This is actually a bit more accurate to See that and i think This is really really good to understand This data before you jump into an issue Etc so That is how like that is for me the Quintessential Example of like how finding a nissan Flipper Is so much more powerful than just Googling stuff when you get the right Example which is not always the case Obviously you don’t get all the niches Represented et cetera Um but that is so powerful because like This tells me exactly which iphone Programs i should go after Looking at this it’s quite it’s it’s Invaluable market data you will get Nowhere on no other broker pretty much Would you buy this site 55k but like they went um If you look at the finance 1700 for 55k What’s the multiple then It’s 30 times no the 20 Pro average net profit is 20 2174 a Month Yeah yeah i mean they don’t if you Guessed 25 yeah Um i mean to be frank i like building Sucks from scratch usually Um but this site’s pretty okay actually I think it’s I mean it needs a bit of a redesign it
Doesn’t look very good But uh i think it’s all right i I’d say it’s not a bad deal and like the Review pages look really cool actually Uh if you go check like uh they have Like this nice call to actions etc so Yeah i would i would consider buying This side i think it’s uh i think the Content is cool they even have original Photos and so on Um so i i quite like it and it’s not Too crazy um 55k for that site One thing that like i’m i’m just not 100 Sure of and i think this maybe applies To like Bicycle niche as well is Do people with electric scooters Are how likely are they to buy them Online versus Maybe go to a store or try them out and Um you know I think it’s hard to see are they are They buying it straight away are you Maybe losing Especially with amazon 24-hour uh cookie Are you losing the Um cookie before they’re like okay now I’ll buy it yeah i think but like i Think the point of this market and you Need to know it a bit There’s some like cool brands that People like like people do build brand Loyalty the same way they do with cars Or something like this
So for example what they actually close But this um you know casey neistat Had like this uh boosted board right This electric skateboard and people Are crazy for that and they’re not Installs right um so there is Like i’m pretty sure this apollo brand Is It’s trying to do something similar and Some of these brands with these fa Programs I think they can be quite juicy actually Um there’s also a lot of news in this Market like you know like new models Updates firmware updates etc That you can that people that are Interested in each caraba and you can Monetize with ads they have ads On the site as well uh i think they’re Using um they don’t have anything that Says they’re on mediavine or archdrive So It looks like they’re just using bayes Adsense Which means there’s an opportunity to Move the site to like adsdrive mediavain And make more money Um but overall yeah it’s like i i got so Much information from that listing It’s crazy i didn’t know that niche very Well but now i have all the fa programs I know more or less which ones do make Money which ones don’t make money I know how much i make per cell etc it
Actually looks pretty like a pretty good Niche so Just to close it out this shows me that This shows you What how good feedback can be if you are If you read the listings properly do you Want to do the last one this is actually I will but i just want to say as well Like looking through flipper Um and uh similar sites as well it’s Actually one of the tactics which we Teach In the authority side system for for for Beginners like we spent When people are starting building a Their first authority site there’s an Inclination to oh just pick whatever Niche is in front of me or Something i like and and not really Analyze it and get to know the the Numbers Uh but we teach people to spend an a Really a lot of time sometimes Weeks months even in researching And analyzing uh different niches Weighing up uh The option before you choose one because Once you’ve chosen it it’s like That that’s it you’re you’re committed For several years most most likely so Uh yeah it’s it’s worth spending some Extra time doing this This research um yeah and if you want to Learn more about the authority site
System Uh you can go to Authorityhackertraining.com where we Have a free webinar where we talk you Through Um was it the five steps five stage Model we used two Um Yeah um so yeah yeah go check it out it Talks about the authenticity system but There’s also a bunch of this kind of Stuff actually in there Um anyway let’s jump on to the last Example This is an interesting site um And not from the point of view that i First opened it up and i thought god This looks like a boring site But it’s a really interesting business So the site is antique Hyphen marks.com it’s a site about Antiques and historical stuff which is Something Really doesn’t interest me in the Slightest old china The fact that there’s the fact that There’s a hyphen in the domain name i Really don’t like that So it’s a pet pet peeve thing of mine i Don’t recommend Doing that back when we started doing This uh in Sort of late uh late 2000s early 2010 Uh kind of time it was really common for
People to buy a domain name which was Something like i don’t know um left Hyphen handed hyphen mouse.com yeah Because no one else has that no one else Has The hyphens and back in those days Google was placing a big emphasis on Exact match domains And that would count as one so it’d be Easier to rank for for keywords which Had those three words in them Now this site is actually 15 years old So maybe it comes from a similar Sort of time when when people were doing That which which may explain the The hyphen there as i said there’s an Antique resource site It has 116 000 organic visitors per Month And that’s steady so for a 15 year old Site Having steady traffic like that that’s That’s a pretty good sign Uh it has sold for 53 000 just recently and The it was actually bought on flipper in 2016 for 33 000 so i wouldn’t say it was like the Best flip in the world Um that doesn’t look like they’ve They’ve increased the revenue that much Over the last five years you would have Probably made more money Putting your your money and certainly
Bitcoin if not um You know just the s p 500 in that time Uh however uh if we look at the Last 12 months it’s making 1 150 per month which gives a 46 multiple Which is Pretty high i would say if you look at Just the last six months Making about 1.5 k a month uh which Would give a 37 multiple So pretty pretty high up there what is Justifying this this multiple well i’ll Tell you one it’s what you alluded to Uh before it’s adsense it’s the presence Of adsense Any site on the internet which is Monetized by adsense If you can buy it you should if you buy It for An okay normal multiple because all you Do Is you go to mediavine or add thrive or Potentially isoic and you Put their managed ads on there instead And your rpm the revenue per thousand Visitors you get will Almost certainly 99 99.9 times Out of 100 will increase significantly Um so i worked out the rpm of this site And which is the revenue for thousand Visitors and it’s thirteen point eight Dollars which is It’s not terrible for adsense but Media fine ads uh drive will will do
Better uh almost certainly So the business model here would be buy The site Switch it to add driver mediavine get Higher rpm Site instantly makes more money you can Flip it straight away or you can Hold it in an urn and if we look at the Site now That is exactly what they’ve done We can tell that by at the very bottom Of the page it says Exclusive member of mediavine home i’m Not sure what mediavine home exactly They do have like multiple Multiple categories i think what they do Is they can categorize advertise up a Categories of sites so that they have More targeted Okay uh but this in itself is an Opportunity to find More sites on on mediavine so if you if You just put in google In quotation marks exclusive member of Mediavine or you sign all of them At home you’ll find every site which has This On their on their home page and then you Can Find and the thing with mediavine is you Need to have Is it thirty thousand or hundred Thousand traffic On there i forget fifty thousand uh and
Fifty thousand visitors a month in order To get on there so it’s it’s fairly Decent size that you’re going to find Uh and you made a video of this on on The youtube channel Was it earlier this year or again last Year i’ve mentioned that yeah um About about finding uh affiliate sites And And and whatnot um and this is just a Really good way of Finding good sites that you can learn From and model from okay okay you’re not Gonna have all the data that flipper Uh has but yeah you can find all the Media’s of insights by by doing this But what i liked as well about this is i Had no idea this was an issue i started Looking at the keywords and there’s so Many keywords And you know what i like a lot about This niche is that we’re talking about Antiques Which means it’s like as evergreen as It’s ever gonna be like old items are Gonna stay old items there’s not going To be An update to it or something like this So every page you’re what You’re writing can stay that way for you Know there’s a lot of issues now Like you know there’s updates new models Etc and it forces you to rewrite the Same content which
Essentially eats your resources away Just to maintain your revenue whereas For this antique site because you know All the items are going to stay the same You can really just focus on doing a Really good job at your page once And just move on to the next one and Never really touch these pages again and Have a large site which Is really good when you’re monetizing With ads so um To me what this did as well is it made Me look into a niche i would probably Not have thought of If i didn’t see this listing on flippa And uh and that’s what i like a lot i Would say as well that You know you and i we’re in our our Mid-30s Uh most internet marketers are probably Between about 20 to sort of mid 40s early 50s Just because it wasn’t really a thing But before that And they tend to be male as well um And so i would imagine that the people Interested in antiques Are maybe not the same kind of people Who are interested in internet marketing Yeah so for that site won’t have as much Competition by marketers in there you Have competition by People who just really care about Antiques and stuff
And so if if you look at a site and your First impression is ah that looks It’s so Old like i don’t care about this then Don’t Try not to discount that site as a Business opportunity straight away Because If you’re thinking that so my myself and Gail and all the other potential Marketers which may want to start sites In there and So that mean maybe the the competition Um is Is less for you i was actually trying to Have a have a look at like how the Site’s built because There’s like dot html um Domain which i thought meant it’s not on WordPress but then It could be there is some wordpress yeah It could be It’s like just not updated or something You know um i was just Like i don’t know how like wordpress Updates manage these really really old Sites like maybe they keep the same Stuff Um but i mean you could probably like Redesign the site et cetera and like Update it and so on but overall it’s a Good news first thing i i I really like it i thought that okay This is an old site this is going to be
Like Super slow it’s going to fail or web Vitals I put it in it gets a 96. yeah it’s okay Um So maybe they’ve watched your core web Vita uh blueprint Available forward slash at Authorityhacker.com by the way Um and so it gets a 97 which is a green Uh full pass on a desktop only 67 on Mobile which is yellow Uh which is still okay because google Says At the moment um you’re not really going To get penalized for this if you’re Unless you’re you’re in the red mm-hmm Another thing i found is also this niche No no one more thing is i actually i was Looking for affiliate programs i was Like oh can I it’s making good it’s going to make You know i was calculating it’s probably Going to make like 3k From ads instead of like 1.7k once you Shoot to like mediavine or something Um which is a really nice increase but i Believe there’s an opportunity to also Uh use affiliates um and to like find Like antique sites etc like because the Thing with this is like you can’t just Go to ikea and buy antiques right these Items there’s like few of them and They’re
Quite unique and so on so i would say People are more likely to order them Online because they’re hard to find Physically close to where they live Than um you know more common items So i actually looked for it and i did Find like quite a few i found like 10 30 day cookie commissions on Something called auction king and i Found another one also 1030 there is called a castle antique Um so there is opportunities and i think If you just like Link to some items in your content even If it’s like info content i think you Could be making some Okay commissions and maybe make an extra 20 Income or something so i think it’s Going to be mostly on that play but you Can Make affiliate your like secondary Income The same way some affiliates make their Ads their secondary income it’s kind of Flipped around you know Um and so there is opportunities here And i think that could be Uh quite you could make quite good money On it it’s like if you add all these Things up plus the easy keywords Plus the people who are bad at im uh as Competitors etc Um yeah i think it it it’s one of these
Plays where it’s like yeah you’re not Going to be a multi-millionaire but like Making five figure per month With very little work with the site like That is very possible One interesting thing that stood out When i was looking at a link profile is The sheer number of wikipedia links that They I really have oh that’s good um yeah There are Thousands of them across all different Uh Countries versions of wikipedia so When they they’re listed as sources in a Lot of Articles talking about like a one yen Coin for example Which i guess doesn’t exist anymore it’s An antique But they’re they’re listed listed as a Source in in there Now wikipedia links all these wikipedia Links nowadays are Are nofollow um but my suspicion i mean Google’s told us as much that It’s taking if you say put no follow tag It’s treating that as a suggestion Rather than the definitive state of Things And my suspicion is that these wikipedia Links are Passing some some kind of authority or Link juice
No i want to precise that no follow Stops pagerank from flowing but it does Not stop Other signals such as relevancy and Things like that so it’s like No followings can be useful they just Like I always say that thing it’s like page Rank is kind of like the reactors of a Plane and then um And then relevancy and all these factors They kind of like they set the direction Like the wings of the plane to like Turn it left to right etcetera and it’s Like i think it’s more like that so I would say there’s value in wikipedia Links for just the sheer relevancy of Like a specialized page that links to You A wikipedia links in itself is an Interesting Story we could probably make a full Podcast just just on this but there’s an Actual industry Of people who are selling links on Wikipedia Now the net definition of a wiki is Anyone could go in and edit it But because wikipedia has the biggest Wiki in the world Um you can’t just go in i mean you can You can create something you can Go and add a link there but it’s gonna Get deleted straight away
Uh because tons of seos have tried to do This and they’re the editors are pretty Good at Spotting when people people do that Especially new accounts So what people do now is they find Editors who have like established Credentials and who’ve been on there A long time um and who are gonna get Sort of Audited less there’s gonna be less Scrutiny on them when they’re they’re Making changes and they’ll pay them Or bribe them to put a link to to their Their site in there so that is a that is A thing that happens on a lot of Of other sites as well um i haven’t done It ourselves but i know i know plenty of People who Who do and it’s one of one of these Things that if you go to any Uh seo conference um back when This pandemic eventually finishes um You’ll you’ll hear people talking Talking about a lot and one other thing Kind of on a related note i wanted to Bring up Is there’s there’s i guess common wisdom Or correlation analysis which usually Been done which shows that More established websites uh that is Sites which are older Uh tend to rank better and The question we’ve discussed this before
Is is that because they’re old or is That because Old sites over time require more links And links is Is good um i don’t know i just wanted to Throw that thank you This is a this is a this is a 15 year Old site and we don’t see too many sites Yeah that’s for you that age which are Still doing relatively well Yeah so i think i mean inside that all That’s doing quite well is it quite Interesting one it wasn’t sold for that Much and the ads opportunity this one Yes i would buy This one i liked it a lot um i think There’s I mean it’s it’s quite good even the Tech etc is decent Like i would just not even try to fix That i would just add more content and Go deep into uh anti-cured research Which i think has Millions of keywords of like old coins And old vases and Everything and just monetized with Mediavine plus some affiliate marketing So i quite like it okay let’s wrap this Podcast up with a Few common questions because you know A lot of this stuff was really Interesting but flipper is also a Platform with limitations and i don’t Ever want to just go ahead and buy the a
Random site on flipper Um so i think the first question is Should you Buy sites on flipper or should you just Do market research What would you think both uh To be honest until we did this podcast My view of flippa was its only Sites that list on On flippa why would i bother However from a market research point of View it’s It’s obviously really good um i mean the Amount of information we’ve we’ve Learned Today is is incredible you don’t get That anywhere else Plain and simple um but most of these Opportunities most of the The sites we’re talking about today are Great opportunities I will caveat that by saying we searched For sites which had been recently sold So The fact that it had been recently sold Probably means that they’re A decent opportunity right there’s not Too many idiots out there just buying Sites For fun um most people are are quite Savvy with This kind of stuff so i think that this May be a kind of like What do you call like selection bias
Yeah of course in in the way that we’ve If you’re looking through the sites Which are still available to buy and bid On Then you’re probably going to find a lot More crap in there Yeah i agree because obviously they Don’t sell and so you we didn’t find Them in that research But yeah overall i think flippa there is About obviously the size that you’re Going to find that they’re not perfect That It’s like that’s not the point and Buying a perfect site you’re going to Pay the price for it it’s not you’re not Going to make a profit The point is to buy a site that has work That is needed then improve it and then Either resell it or just get the checks Every month basically Um so yeah flippa can be good but it’s Not like there’s Tons and tons of great opportunities you Need to dig for it But for market research it’s quite Amazing if you have a listing like this Uh electric vehicle one for example Um i wanted to also talk quickly about The most common scams on flippa there’s A lot of scams on flippa That are happening and i think you need To be a little bit careful and that’s Why i don’t recommend newbies go and buy
A site there for example if you’re not Very savvy looking at link profiles etc It’s quite dangerous because One common scam for example is like the Site is ranking up because The owner has pbns that like pushes the Rankings up so they have their own blog Network and they have Links and they sell the site and then They cut the links and they link to Their new site instead And then that site just loses rankings And you just paid for traffic that just Doesn’t exist anymore because it relies On these links so it’s like identifying Pbns It’s quite tricky as well because these Pbns could be blocking ahrefs et cetera So Um buying a site i would check on Multiple tools Building profile not just on one that’s Where self style is quite useful because Everyone forgets to block substat And so i actually get some data that i You don’t get on ahrefs for example Um there’s also a lot of sites that uh Got hit By updates and penalties so you want to Look for that um Sometimes there’s an opportunity if you Make a specialty of yours to like Recover core updates like sites that got Hit by core updates i think you can make
Amazing deals recover them resell them For much more money than what you paid But just make sure that because they’re Using the 12 months average you could Get Screwed not looking properly at the Stats and the site just dropped a lot And then it actually makes a lot less Money than the listing says on average And you you know you spend way more than You should on this site Um a lot of sites have really Profiles And they’re prone to be hit by the next Update and you need to be quite careful Of that so I recommend that you have some expertise Into looking into link profiles Before you buy a site on flipper and Also some Some people also what they do is they Make you know they make videos like Their amazon earnings etc But what they do is they uh take their The whole amazon account and they have Multiple sites on there And they’ll show you that etc so you Need to be quite careful like you know i Would probably look at like the Affiliate id Of the links on the site for example if It’s not shortened links Because shortenings kind of hide that Maybe if you click you see it in the url
Bar Um but anyway like make sure that what You see on the video and on the earning Report Matches what you see on the website and That it’s not Just you know like they could have two Sites one that makes a lot of money one That makes a little They put the site that makes a little Money show the whole amazon account and Then Scam you you know flip is a very much of A self-serve platform so there’s not Much support if you Make a bad transaction etc so it’s up to You to really do your Due diligence but that also means that For the people who do a good job there Is opportunities there like A few of the sites that we’ve shown Today um another thing that i’ve seen is People selling pre-made sites basically They make a test site and they sell it On fripa Usually quite a bit was to be honest Like the content is not very good etc Um is this an opportunity if you find a Good price maybe it can be a good deal Um but it really like i find this is Quite expensive usually so It really depends if you have a pre-made Site that is not very expensive usually They don’t make money so you really just
Pay for the work Um i would prefer spending a bit more Money on the site that makes some money If you’re gonna buy your website Otherwise i tend to prefer building my Size the way i want with the latest tech Etc Which you tend to not always have with This um Anything else to say on flippa like um Positive experience overall Yeah positive experience overall um i Talk about it in authority hacker pro Actually Um when i was doing research for the Selling your site blueprint I spoke to quite a few people who had Sold their sites on on flippa and Um they were all sort of like Five-figure uh Five-figure sites but largely positive Experience As a seller as well um i think the the Key is Providing lots of information and just Not taking from people apparently You get a lot of um Deaf people trying to like sell me off Here i’ll send you bitcoin or Like like you know scammy stuff so you Just gotta have your wits about you a Little bit there’s a lot of dodgy people As well like let’s be honest it’s like That there will be weird people you will
Interact with if you buy or sell that et Cetera so it’s it’s You know it’s a bit jungle but there’s Some gems to find in there but yeah Um let us know in the comments as well If you would like us to just go through More platforms like flipper for example And kind of like Draw conclusions on how you can use These to you know make more money get Some value etc because i can think of A few other places similar to flippa Like pro blogger etc And how to use these things to um Essentially Make better decisions make some money With your sites get some information That kind of stuff so Or if you if you want to know if you Want to know Like how to analyze a site that’s for Sale and whether you should buy it or Not we could Maybe do an episode on that that kind of Stuff so yeah again Let us know if you’re interested in that Uh anyway Thank you for listening if you guys Enjoyed this episode drop us a thumb up Subscribe and we’ll see you in two weeks For the next episode bye [Music] You