Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing ideas to totally appreciate the book.
If you want to discover from somebody who has in fact made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to fully appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it numerous times to fully comprehend it. Or simply make it your buddy as you tackle your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both sophisticated and new online entrepreneurs.
The number of business books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your business. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to scale a service or begin and follow proven ‘faster way’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You should think about another book.
DotCom Secrets supplies clever insights and techniques to:
Existing business owners: If you haven’t started a service at all or have no company concept, the book may not relate to you.
Item owners: If you have an existing item already, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your idea of service, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and tricks that have actually been checked and proven to produce fantastic results.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative business.
If you already have a company, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you ought to do to fail-proof your organization, how to bring in clients, and the secrets to substantially increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and provide for beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your organization. You get to find out how to deliver your message and interact worth in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that lays out the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your organization. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is key. If there’s no worth, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise offer your clients with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes whatever you currently learn about growing a rewarding business. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is essential and has actually altered the way business owners and companies approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various actions of your worth ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why understanding how to specify your target audience is very important.
This secret describes where your target audience (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s probably the most daunting aspect of running an effective online service.
Do you actually understand how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation knowledge.
He reveals you the very best type of traffic that you need to take note of and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will cause a sale.
Ensure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re effective at it, it means you can add more competent clients to your email list and launch a successful product that people are all set and prepared to buy immediately.
In creating that attractive character, Russell Brunson defines the three parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these elements and their aspects, and identify the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually helped him to transition into an Attractive Character and a popular internet online marketer.
The Soap Opera Sequence works because it capitalizes on providing worth to your subscribers. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.
You wish to be able to lead perfect clients back to your deal. This may look basic but it’s powerful nonetheless!
When you’re sending Seinfeld emails, Russell also provides excellent examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and tactics for developing high-converting funnels are discussed in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire automobile. When developing a business, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your business. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a few years ago (and numerous times more because that very first time to fully understand and execute the methods in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is fundamental to developing the ideal type of page, deal, and traffic that will result in sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely comprehend. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization advice. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive purchasers for your product or services.
You can choose which you desire to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have an item you’re currently offering online (or even offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole company magically. That single word can serve as bait.
No matter the industry you operate in, what you do, what products you provide, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t grasp this section because it was unique in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have actually helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to battle with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. As soon as the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy. It’s “unnoticeable”– which indicates there’s no aggressive or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and amusing– consequently triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your business’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Simple strategies that will work for any company design.
Establish and build relationships rapport with your clients.
You may need to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the info).
The book is perfect for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a service and starting.
You’ll encounter a bunch of aha moments while going through the sections. More importantly, you’re guided on how to include the idea into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely advise that you get a copy of DotCom Secrets totally free.