Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your organization right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing concepts to totally appreciate the book.
If you want to find out from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to completely value it.
But in general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online business.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it several times to totally understand it. Or simply make it your companion as you set about your online lifestyle company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both innovative and new online entrepreneurs.
How many business books do you still find relevant in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell talks about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start a company or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your company. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company just.
But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a service or start and follow tested ‘faster way’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets provides clever insights and strategies to:
Existing entrepreneur: If you have not started an organization at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can discover strategies to double or even triple your sales.
Confident marketers: If you’re willing to take steps that may challenge your idea of organization, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. You don’t wish to fizzle out since you lack the skillset, tools, and secrets that have actually been checked and shown to produce terrific results.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a successful organization.
If you already have an organization, use the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you should do to fail-proof your service, how to bring in customers, and the secrets to significantly enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– given that they complement each other and offer starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your organization. You get to find out how to provide your message and interact worth in such a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and make money to share messages that will alter someone else’s life.
Both books are suggested to business owners who want to become more effective in their markets. Business owners who are constructed to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your business. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four easy questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it comes to constructing a sustainable organization. , if there’s no value, customers clients clients customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you currently know about growing a lucrative company. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has actually altered the method business owners and organizations approach sales online.
It works because it considers the customers’ behaviors– and moves them through the various steps of your worth ladder up until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to specify your target audience is necessary.
This secret outlines where your target market (i.e., consumers who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s probably the most difficult aspect of running a successful online organization.
Do you actually comprehend how traffic operates in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the best kind of traffic that you should take notice of and how it can change your business. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Ensure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it means you can include more competent clients to your email list and launch an effective product that people are ready and ready to purchase right now.
In developing that attractive character, Russell Brunson defines the 3 elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these elements and their elements, and determine the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email templates that have actually assisted him to transition into a sought-after web and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it profits from offering worth to your subscribers. This ‘worth’ paired with an alluring open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Do not simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You must be strategic and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look basic but it’s powerful however!
When you’re sending Seinfeld e-mails, Russell likewise provides good examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole automobile. What a terrible course to follow when developing a business!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your organization. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a couple of years ago (and several times more since that very first time to fully comprehend and implement the strategies in my own online company.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, and even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is essential to developing the best kind of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing idea that you require to totally understand when developing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company advice. It goes into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and items.
You can choose which you desire to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have a product you’re currently selling online (or perhaps offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your entire organization amazingly. That single word can function as bait.
Despite the market you operate in, what you do, what products you use, or business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this section because it was special in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. As soon as the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your service’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Simple methods that will work for any service model.
Build relationships and develop relationship with your consumers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you carry out the information).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing an organization and beginning.
You’ll discover a bunch of aha minutes while going through the areas. You’re guided on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.