Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to improve your business instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing ideas to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you want to gain from somebody who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to fully value it.
However overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it multiple times to completely comprehend it. Or just make it your companion as you tackle your online way of life organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and advanced online business owners.
The number of business books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still incredibly appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your company. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.
Do not be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a company or begin and follow tested ‘faster way’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You should consider another book.
Although, DotCom Secrets offers smart insights and techniques to:
Existing company owner: If you haven’t begun a business at all or have no service concept, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can discover methods to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of business, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been tested and shown to produce excellent results, you do not desire to fizzle out.
So whether you’re a beginner who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a profitable organization.
If you already have an organization, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you should do to fail-proof your organization, how to bring in clients, and the secrets to substantially improve your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to rapidly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– because they complement each other and provide for starting and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your organization. You get to discover how to deliver your message and interact worth in a manner that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and make money to share messages that will alter another person’s life.
Both books are recommended to company owner who wish to become more successful in their markets. Business owners who are constructed to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that lays out the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your business. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is essential. , if there’s no worth, clients consumers customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters whatever you already understand about growing a rewarding business. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to develop a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is important and has actually altered the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the clients’ behaviors– and moves them through the different steps of your value ladder until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target market is necessary.
This secret outlines where your target market (i.e., clients who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most overwhelming aspect of running an effective online service.
Do you truly understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He reveals you the very best type of traffic that you must pay attention to and how it can change your service. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding methods, the secrets to communicating well with your audience that will lead to a sale.
Make certain you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it implies you can include more competent consumers to your e-mail list and introduce a successful item that people are willing and all set to purchase right away.
In creating that attractive character, Russell Brunson defines the three parts you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these components and their aspects, and recognize the very best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works because it takes advantage of providing worth to your subscribers. This ‘value’ coupled with a tempting open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of uninteresting email sequences are over. Do not just delight in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look simple however it’s powerful!
Russell also offers good examples and written design templates to accelerate the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this section, the techniques and strategies for constructing high-converting funnels are discussed in detail, as well as and what you really should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. What a terrible path to follow when developing an organization!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I check out DotCom Secrets a few years ago (and a number of times more because that first time to totally comprehend and execute the methods in my own online service.
It not only opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This trick alone is essential to developing the best kind of page, offer, and traffic that will lead to sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to fully comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company suggestions. It goes into the particular landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your product or services.
You can choose which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, especially if you have an item you’re currently offering online (and even offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole business amazingly. That single word can function as bait.
Regardless of the market you run in, what you do, what products you use, or the business model, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t comprehend this area due to the fact that it was distinct in its way. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts since there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it reveals what ought to take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce business owners or online marketers who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– consequently causing visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will influence you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your service’ significance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple strategies that will work for any company design.
Establish and build relationships rapport with your clients.
You may require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you carry out the information).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for growing a service and beginning.
You’ll stumble upon a lot of aha moments while going through the areas. More significantly, you’re guided on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.