Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your organization immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing ideas to fully value the book.
If you desire to find out from somebody who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business immediately.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to totally value it.
In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online business.
So if you’re prepared to gain from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it numerous times to fully comprehend it. Or simply make it your companion as you go about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both new and advanced online entrepreneurs.
The number of company books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your business. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online business just.
But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to scale a company or begin and follow tested ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
DotCom Secrets supplies clever insights and techniques to:
Existing business owners: If you haven’t started a business at all or have no organization idea, the book may not pertain to you.
Item owners: If you have an existing product already, then you can find out strategies to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your concept of company, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and tricks that have been checked and proven to produce great results.
So whether you’re a beginner who’s simply beginning or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a lucrative service.
If you already have a company, utilize the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you should do to fail-proof your service, how to bring in clients, and the tricks to considerably improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– considering that they complement each other and offer beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your organization. You get to learn how to provide your message and communicate worth in such a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Business owners who are constructed to see opportunities in competition instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your company. How does this understanding help your clients and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your company?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it comes to constructing a sustainable organization. , if there’s no value, customers clients clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your consumers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently learn about growing a rewarding service. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is essential and has changed the method business owners and companies approach sales online.
It works due to the fact that it considers the customers’ behaviors– and moves them through the various steps of your value ladder until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.
This secret outlines where your target audience (i.e., consumers who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for many people. It’s arguably the most overwhelming aspect of running an effective online company.
Do you really comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation know-how.
He shows you the best type of traffic that you should focus on and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it suggests you can add more qualified customers to your e-mail list and release a successful product that people are ready and all set to purchase right now.
In developing that attractive character, Russell Brunson defines the three parts you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these elements and their components, and determine the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email templates that have actually helped him to shift into an Attractive Character and a desired web online marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You ought to be purposeful and tactical about it anyways.
You want to be able to lead ideal clients back to your offer. This may look basic however it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell likewise offers excellent examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire lorry. When developing an organization, what a dreadful path to follow!
The trick here is leveraging on other people who already have a successful funnel and making your deal to their specific clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely comprehend and implement the strategies in my own online service.
It not only opened my eyes to funnels and how to build them however also the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or perhaps eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.
This secret alone is essential to creating the right type of page, deal, and traffic that will lead to sales.
When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully comprehend. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company advice. It goes into the specific landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive purchasers for your services and products.
You can decide which you want to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, particularly if you have a product you’re presently offering online (or even offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can change your entire business amazingly. That single word can act as bait.
Despite the market you operate in, what you do, what items you use, or the business design, this is the part that some of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section since it was distinct in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it reveals what need to occur once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– therefore triggering visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Section 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your organization’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Simple strategies that will work for any organization model.
Build relationships and develop relationship with your clients.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the details).
The book is perfect for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a service and starting.
You’ll encounter a lot of aha moments while going through the sections. More notably, you’re guided on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and service. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.