Hey attorney hackers welcome to this Week’s show episode In this episode we are going to do our Now usual Monthly roundup and there’s some very Interesting topics that we’re going to Be talking about First we’re going to be talking about The google indexing issues And the fact that they removed the Recruit feature inside the webmasters Console and how that affects On-page seo work i’ve also tested the New cloudflare apo Site speed optimization on some of our Sites and i’m going to be showing you my Results there’s also amazon that send That weird email to associates and ask Them to really disclose their affiliate Links we’re going to be breaking that Down and what you need to do for your Sites And also our favorite tool for sop Management and all that kind of like Internal tutorials for the company just Went free so we’re going to be sharing It with you As well as a bunch of other news so i’m Not going to tease you more Let’s get started [Music] Everyone welcome back to the atari Hacker podcast so today is going to be a Bit of a news roundup
A lot of tech actually we’re going to Talk a lot about tools but before that We’re going to be talking to mark and Ask him how’s it going so How’s it going mark well funny you Should ask that Last week i showed you the asana socks Which i the pink asana socks which i i Had on my feet And i thought today i just like take a Little trip down memory lane to I think it was two or three years ago Just before christmas At my parents house which was in a Different country at the time Um there was a package arrived for me With uh Some socks in it so let me show you Those Is this uh i think i know what this is Side ground oh that’s that’s that’s That’s upside down but siteground Actually sent me some socks as well so Guys if you have any socks out there for Your your brand and you want featured on The authority hacker I was gonna say yeah It’s like some people charge thousands Of dollars for For sponsoring on the podcast for us it Just costs a pair of socks So it’s probably some of the cheapest uh The cheapest uh Sponsor you can do but yeah it’s like i
Guess you can send socks to mark If you’re on the street put some funny Ones if you’re sending socks to mark Like like i i want socks that say like How’s it going mark on the socks or Something Please be a little bit original uh But fair enough let’s see we’re talking About a lot of tools actually today so Maybe some of them will actually check This out um let’s actually jump into the News roundup Um but actually the first news is going To be a news that concerns us so sorry For the self-promo but it is The last time the last piece of content Is probably coming out about this Because the atari hacker pro Uh membership and enrollment is closing Tonight you can have all the information On atarihaka.com Pro basically this is our most advanced Training and Community more than 400 videos More than 5 000 customers and a lot of Updates that we have announced Throughout this week you can check it Out Out on autohacker.com pro so please Don’t miss the deadline because The last time we let people in this year And Honestly it’s going to be a while in 2021 before we let people in so
Uh please don’t miss that up because we Always get emails and we don’t do these Kind of like fake deadline extensions Etc So it’s closing it’s closing tonight uh At the end of the countdown Unless something crazy happens so go and Check it out If you haven’t checked it out yet i’m Just gonna close that parenthesis Because i imagine a lot of people who Listen Have seen the ads have seen all of that Have seen the emails um so we’re going To be closing it here unless you want to Have a last word on attorney hacker Before we Jump on this now let’s talk about some Other stuff all right Uh do you want to do the should i do This one sure All right so basically i talked about That feature google has removed The require the request scroll feature Sorry Uh on the google webmasters console uh i Usually use this to Do essentially a b testing of my home Page it is A box that you could i mean you could Essentially put your url in webmasters Console And press that button then google will Quickly usually re-index that page
And usually update the rankings for that Page based on the changes you’ve done Fairly quickly as well depending on the Authority of the site some of our sites Took Five minutes some of our sites it took Like maybe one or two days but it was Still fairly quick For the authority sites and i’ve you Know in a lot of tutorials etc i’ve used That function To demonstrate how i could quickly Essentially test on page changes Maybe revert back if my rankings went Down etc And unfortunately google has had a lot Of crawling Issues lately and just indexing issues As well we’ve experienced that if you’ve Seen my Video on like um like uh we’re updating Content etc We put a card up there um i actually Used that feature in there and actually Took four days for google to reindex the Page which kind of messed up with the Video in there Um but eventually it did work um and so They say it’s gonna come back uh some People Think it’s maybe never coming back they Said you know Google they’re historically kind of like Pretty bad at telling you what’s gonna
Happen for this kind of features And one of my memories on this is the Not provided in google analytics so If you have done seo for a while we used To have All the keyword data for everything in Google analytics we would see like which Keyword people googled and which Page they landed on and if they Converted as well which was really the Power of this because you could see On the query level your conversion in Analytics and you could actually decide Which keyword you wanted to optimize for Seo And then google rolled out ssl so https On google.com and that essentially Stopped that data to be Provided to google analytics which is Kind of because they have all The data internally Um and also it adds adwords so Exactly it’s still awesome adwords etc So it’s kind of but initially When they released that they essentially Said It’s going to be a single digit of Queries that will be affected Meaning less than 10 percent um today Go check your google analytics 99.7 of Your queries Are going to be affected and a few Queries will still pass some data But it’s too few to be useful at all
Unless maybe you get millions and Millions and millions of visits maybe There’s a little bit of data here But it’s pretty useless at this point so I’m wondering if they’re not pulling the Same trick here and we’re never gonna See that button again and there’s going To be a webmaster’s console update and That button will just be gone Instead of being grayed out like it is Right now or maybe the overall just Maybe they’ll do what they do at the the Street lights for the crossings in I think new york where they have the the Feature they have the button you press It but nothing happens it just Does it automatically in its own own Basis It makes you i think there’s a it makes You wait more like if you press the Button you’re more likely to wait than Trying no they’re they’re all synced To um the like the the lights so like You can So so um yeah cars can like drive first Like Go through quite a few crosswalks at the Same time Yeah um but yeah so like i’m wondering What’s gonna happen a lot of seos On twitter did vote that actually would Not come back so I hope it comes back it was really nice It was it was a way to essentially make
Seo much faster in terms of feedback you Could change And boom get get cdo results really fast And that was Really nice for on-page seo and that’s One of the things that for me pushed my Focus on on-page this year a lot more Because I could get that these quick wins you Know if i spent a day just doing that On-page stuff and re-indexing Uh there was a limitation after four or Five pages they would essentially like Kind of like put you on the snooze and i Tell you see you tomorrow and not really Re-index your pages too fast but at Least For the first few pages i was able to Really get some work done and really Improve the traffic on sites really fast I hope it comes back Let’s see what happens do you think this Is another one where they’re they’re Trying to make it harder for people to Know what’s going on And run these tests and do that so They’re like wow we’ll have to go Buy ads and stuff it’s a bit too good You know it’s like it’s it’s kind of one Of these things where If you have that function and you kind Of like start making proper scientific Tests on things and do that over You know let’s say you take a thousand
Days and you make five tests per day Because Or maybe you have multiple sites you can Test on or whatever You can start really having a good idea Of what google’s doing with like tiny Changes because You would get your feedback in rankings Really fast so yeah Part of me is thinking that but to be Honest they could just have put some More delay on it without removing it you Know they Even if they put two hours it’s still Enough for you to jump on something else And not really go back to this Or it would just make it a lot harder Whereas like high authority size is Almost instant and that’s what made You stay on that task and kind of keep Optimizing So they wouldn’t have to kill it to do That but i couldn’t see them deciding to Do that yes Let’s see uh next story Next one we’re talking about is Hunter.io it’s a really good tool for Finding Email addresses which is very useful in Link building So at the start of this month they Actually announced well they didn’t Actually announce they They just without warning changed their
Their pricing so that before you would Let’s say spend i think it was 99 euros For a month and you would get what was It 5 000 credits and you could use that For Finding emails for verifications for Whatever you wanted But now they’ve split that allocation so You get 2500 Search credits and 2 500 verification Credits and you have to use them You can’t use one group for the other Kind of thing It was really weird how it it just Appeared on the page and no one knew What was going on there’s no Announcement nothing On their site so a bunch of people Contacted them and And it’s actually not too bad for Existing users actually Slightly beneficial in a way because for Existing users they’ve doubled the Allocation for each Each category of points so you can still Do everything that you want to do before But let’s say you’re you weren’t using Hunter for verifications You now have extra verification credits So you you can use it For that if you haven’t signed up to Hunter then it just got a lot more Expensive Double in fact if you’re not doing
Verifications on there and there’s You know an argument to be said that Verifications are much cheaper to run Than Than email finding so is this like a Stealth price increase well Possibly yes for sure they i reached out To hunter and asked him about this and They actually came back with what’s a a Reasonable I don’t call it excuse but reasonable um Explanation and they were saying that a Lot of people were signing up And they’re a bit miffed that they had To pay User credit to find an email and then Use another credit to verify That so it felt like they were basically Being double charged for A piece of work and so that led to a lot Of Customer confusion which is something You and i know a lot about Uh and that led to a lot of confusion And people were just not so happy and They wanted to try and Explain that away a bit more um so smart Move in the sense that they’ve solved That problem and managed to Kind of raise their price for some People at the at the same time Um but they were at least generous and That they were they kind of Grandfathered people in it
Um at previous prices uh previous credit Allocations So yeah that’s that’s what’s been going On there would you still Recommend it as the tool for beginners Like i guess a lot of people if like They Don’t have an account now they’re like Oh should i use this or should i try Something else is there something that Makes more sense financially So it’s been i did an experiment a few Years ago Where i tried all these services and Looked at them and hunter was by far the Best back then Now have been a few more services come On the market In the past year or two um so i feel Like maybe it’s time to run another set Of Experiments on this yeah to see what Else is out there um they were good For a while but like if this is the Direction it’s going then Maybe it’s it is time to look at Alternatives but i i would stress That the last time we looked at Alternatives that the quality of results You were getting from like synovio and And the others was was Significantly worse than what hunter Provided Um so we’ll see yeah one thing i want to
Add as well is that actually hunter Provides a free Outreach tool as well so you could argue That Maybe they’re increasing the price of The email finding service But you get a free average tool that you Would normally pay for If you went with the competition so i Think it’s good It’s legitimately good like it will do 90 percent of what mailshake does we Mentioned this in the podcast a few Months ago Um like it’s very very good and you Don’t actually even need a premium Account to use it you can you can use it With one email Account with like the free account it’s Obviously a way to get Get people into their ecosystem and that But you know fair enough Uh and given the pr the price of Mailshake these days You know the offs the amount your offset By saving will Cover the extra credits which you need Perhaps that’s what i wanted to say Basically if you look at the old One hunter did not have an outreach tool Versus and paying for let’s say Milkshake plus paying for hunter Essentially you get the same thing for The same price now you get the average
Tool plus the number of crates For the same as you would have from like Paying male shake plus paying hunter That didn’t have an average tool at the Time so Uh it’s bad but it’s not it’s not Terrible it’s just like it’s not As good as it was just for at least a Few months where you had the average Tool it was cheaper basically Um anything else on this story no All right so let’s jump on the next one It’s actually i tested it i tested the New cloudflare Site speed service they call it Automatic platform optimization for WordPress Uh it costs five dollars per month so It’s quite interesting and and You know so for me it’s kind of like in Price point it’s comparable to something Like wp rocket for example Uh wp rocket is a wordpress plugin i Think you can pay 45 dollars per year i Think To use it on one side or something so It’s it’s close enough Uh in price to be comparable and i Tested it on two sites actually and Actually it’s running on a toy hacker Right now Uh it’s running on a toy hacker and Tested on another site that i’m going I’m not going to disclose
And i’m going to show you some Screenshots actually i put some Screenshots for the guys who did the Podcast Um but what happened is when i put it on That other side It went from serving maybe like sixty Percent of size of files ish Depending on the days etc from Cloudflare and then the rest was Essentially served from the origin Server which is You know your hosting server um to 99.5 Ish of size being served by cloudflare And essentially cloudflare serve the Entire site at this point and your Uh whole origin site origin hosting is Just here to You know establish the site then Cloudflare caches it and serves pretty Much Everything apart from a few things in Here i’ve also done A page speed test on it now the php test I’m going to show is not going to show You The gt matrix call i’m just going to Show you the time to first bit and it’s Like it was quite good like 187. So when we use services like nitro pack Uh our time to first bit is actually Quite a bit worse it’s like it’s You usually around 400 500 milliseconds It’s 187 here
And then the content full paint which is The one i’m looking at On the screenshot is 1.3 second on the Side that’s fairly simple they’re still Running elementor it’s still running Like uh astra i think uh etc so it’s Like Pretty good overall like i’m pretty Happy about the side speed i’m not Showing you the full scope because Actually that side is running at Drive and so the skull is not looking Very beautiful and like it’s not very Very fast In the end because all these ads load at The end and uh there’s a lot of scripts That address load And that’s how it’s monetized and so Like that’s why but i think this call That you’re seeing here is pretty good And you can compare it to yours if you Want Uh i found it to be like the site in the End was not as fast as Nitro pack or notorious hacker the size Is a bit slower um It doesn’t do image optimization as well It can it can We like it can we re-optimize your your Images you can do webp but you cannot Resize it for the size of the browser So i coupled it with a short pixel Actually and they’re running an appsumo I think this week or next week
Uh so you can go and get it and pay one Time and use that and They’ll do all your image optimization But overall i’m pretty impressed five Dollars per month Uh for something that in my opinion Looks Better than something like let’s say Having your site on siteground and using A wp rocket because then you get on like Really fast servers etc like It’s essentially better um so i’m pretty Happy about that and i think coupled With something like short pixel Is going to be our mid-tier page speed Optimization you know like I don’t want to spend 40 bucks per month On nitro pack because You know it’s like this side is still Growing or it’s like a smaller site but I still want A pretty punchy site that goes pretty Fast even if it’s on chat hosting or Something We’re going to be using that we’re going To be using the five dollar automatic Platform optimization on cloudflare Together with short pixel And it’s really good i would recommend That people check it out uh Yeah no you can’t trade for free i was Thinking about it you can try it for if Your business only which Uh it’s already 20 bucks a month but
Five bucks yeah good value Overall i like it and a lot of members Who tried it said it was pretty good as Well so check it out if you want to Check it out All right so the next one is the amazon Associates Disclosure warning reminder email i’m Not quite sure how to phrase this but Earlier this month amazon sent out an Email to All of their associates their affiliates And they were reminding affiliates that It’s their Their duty uh and that they’re required To Do two things make their affiliate links Clear and conspicuous and they went into Some detail to explain what that means Uh so by clear it means that I’ll read it out exactly what they said A clear disclosure should be As simple as and then in quotation marks Paid link in brackets hashtag ad or Hashtag Commissions earned now initially there Was some Thought that maybe this was meant for Social media influencers to use those Those tags basically but someone Contacted amazon and actually they said That This is meant for all links and i know When you contact amazon
You get a different answer every time You you ask someone some different there So again Take this with a pinch of salt but uh This i know for a fact that this is Actually the law Uh nothing to do with amazon but the ftc Sets rules for this and by law you’re Supposed to disclose Every single time you have an affiliate Link on your On your site so imagine you’ve got you Know table with 10 links and all the images are links And then you’ve got another table Further down you’re Actually supposed to say this is an Affiliate link next to every single link On your page That’s even if you have a disclosure Even if you have affiliate disclosure Can you make a tooltip What sir do you think if you put a Tooltip like let’s say you mouse over on The link and it says this is an Affiliate link No because would that count well first Of all And this is nothing to do with amazon Let’s talk about the ftc here You can’t actually say that it’s an Affiliate link because the fcc thinks That most people will understand what That means
So you have to say that you get paid or You’re compensated or it’s sponsored in Some way because it thinks people will Understand that Uh mousing over not okay because Um i guess some browsers might not use It or a mobile On mobile you’re not gonna have it Anyway uh so it’s really dumb Like i i don’t know a single website That complies with this law like even The big ones Uh not a single one and i don’t know Anyone that’s been Um you know what went through Enforcement for for something like this In in the us either um so And so that’s the clear thing and the Conspicuous uh Part of it was amazon we’re saying it Should be placed That that this disclaimer should be Placed near any associate link or Product review in a location that Customers will Notice easily and they shouldn’t have to Hunt for it so that’s an indication you Can’t just Stick this down at the bottom and say Hey that was an affiliate link it has to Be Next to i spoke to a lawyer about this Four years ago and he said that actually It has to be before the affiliate link
So When people are reading it they’re They’re not Don’t discover it click it and then Later say that it was uh it was Sponsored or whatever Um so understandably a lot of people Kind of freaked out a bit and like i Think a lot of people thought that they Were getting personally emailed by Amazon Um there’s a big thread in our facebook Group people were Saying like should we do this should we Not and My view with something like this where The enforcement is non-existent and Nobody else is complying Is like stand back wait and see how it How it develops how it plays out And then take action if you’re more Risk-averse then maybe you want to Get ahead of the curve but i think it Would be such an affront to your user Experience Um to have you know hashtag ad or Paid link next to every single link on Your Website that yeah i just i don’t It’s just not realistic um today isn’t There a saying that says like uh if you Run after If you’re run after by lying you don’t Need to be faster than lying you just
Need to be faster than the guy that the Slowest guy or something like this Yeah and it’s kind of like yeah it’s Kind of like looking at it you know it’s Like if everyone moves as a herd Like just kind of keep up with the herd And you you’ll be all right but That’s the thing you know for certain Websites the impact Like the chance of getting uh penalized Or whatever Kicked out of amazon associates is low Even if you break the rules the chance Is low But the impact of being kicked out for Some websites is very significant that That means It does make sense to to er on the side Of caution there Actually kind of brings me on to my my Next point which was um Around uh the youtube channel linus tech Tips So they posted a really interesting if Anyone doesn’t follow it’s a Tech hardware reviews information Uh youtube channel really really good Very well produced they’ve been going 10 plus years now and they did a video Recently Uh breaking down the their income So they had a pie chart and they Compared the 2016 To the 2020 and in 2016 they were making
16 Of their income from amazon associates Links From the youtube channel and then in 2020 that’s down to nine percent and They went as far as to kind of Call out amazon in a way uh and linus Said And i quote we’re actually afraid of Calling out the links Of of calling out the links in our video For fear we’re getting kicked Out of the program again an affiliate Program with rules that are So opaque and enforcement so random that The participants are afraid to promote It So pretty kind of strong words there and I’m sure he’s He’s probably just the most vocal like High profile person to to make such Such a statement um but it it shows you That It’s not just you know small medium Affiliate sites that are Are are feeling the the difficulties Here it’s like it’s big publishers as Well Um but all this is to say that i don’t Actually think amazon cares about this I don’t think that amazon wants you to Do this um i don’t i don’t think they’re They’re really bothered All i think they’re doing is they’re
Showing to the ftc That they’re pretending to try and Enforce or Being the good corporate citizen and Reminding people of the law that they’re Supposed to comply by Even though nobody does so they can’t be Accused of saying oh well you didn’t Tell anyone or whatever they say hey no Look we sent These emails you know what’s in our Terms you know everyone Agreed to it all that kind of stuff so Yeah It’s just i hate when the the law and Like the Enforcement and what everyone does is is Not the same it just makes it it’s a big Gray area and it’s like just Kind of uncomfortable and you have to Manage all this risk and stuff but Uh i would say don’t worry about it too Much for now See how this develops yeah i mean They’re also being Investigated for like monopoly and Things like that so it’s like Overall like any point they can get with Governments et cetera showing that They’re trying They will take and it’s an easy one for Them to take and And again they will not enforce that There’s no way
They will enforce that unless they Actually want to close their program Because Pretty much everyone is not complying With the rules but the fact that lion is Called it is a big deal i mean that Video i was checking Has over 1.5 million views already Um and yeah he’s a really big profiler If you don’t know this guy he’s really He’s Pretty much one of the biggest youtubers Out there 12 million subscribers Which is pretty big for someone that Reviews commercial products and there’s A they have a bunch of other channels as Well that’s not the only one Yeah they are it’s a huge media company Actually it’s like it’s a cool media Company to study for If you want to do videos like what he’s Told in videos is Is actually um the number one Inspiration for How we do videos when we do proper Videos not podcasts but rather videos Like this is the tone that in my opinion Is the best on youtube so if you want Inspiration check him out actually Uh next we’re going to talk about more Tools as i said in the intro Pretty much all my points are tools Actually it’s kind of funny uh we’re Going to talk about slab so slap.com
Not many people know it actually uh i’m Going to quote her again bibi actually Asked about Vivi the link builder asked about uh Uh you know place to put your wiki sops Tutorials for staff etc and um and i Posted slab because we’ve been using it For maybe Like it’s not a yeah yet but we’re good Yeah um it’s been a while but like i i Remember i found it on quora actually i Was reading about wiki systems etc I was looking at notion at the time as Well as also i was looking at all these Um but i really like slab because it’s Like It’s basically a cms right it’s kind of Like building your website internal Website for your company But it’s really easy to use it’s just Like you can do h1’s h2s you can embed A google doc in it you can embed a Youtube video And the content looks really nice and It’s nice to use it You navigate like a website without Being too much maintenance to maintain And you still have the comment system You can Ask questions you can do all of that and We we’ve paid for that right since the Beginning we’ve paid um Like i think we they changed our pricing But i think we were paying
Four or five dollars per month per user Um but they actually released A free plan that pretty much has Everything we use And it’s up to 10 people and uh it’s Really good like it’s like the fact that It’s free Now i feel like we should definitely Recommend this because um We’ve been using that for a while it’s Been it’s like we’ve tried many times to Build these kind of things Even in google docs et cetera and it’s Like it works but it’s not very nice and Yeah navigating google docs you get that Loading time et cetera The key to building a system with all Your sops that actually gets Used is just to make it as beautiful and Nice and Usable as possible that’s like slab Really doesn’t do anything that you Can’t do with a series of google docs And maybe like an index Spreadsheet with an index of them all so You can do all that it’s just It’s not very nice it’s not very usable And People don’t seem to like using it as as Much but something like slab Yeah it’s just it has that almost like Apple sense of uh Yeah it’s just feels nice you know it Feels nice to use so you use it and
People use It and like you know like we had that Team call yesterday it’s like you know Like a staff just like oh i just had That new page on slab i did it nobody Asked them to do that etc Because it’s nice to use i don’t think If we were using google doc It would have been done so it’s like i Would recommend it because it’s free so You can go on slab.com and check it out It’s hopefully free forever but you can Host all your stuff in there And we love it and we think you will Love it too You can go on that’s basically all i Have to say about slav next one is Ahrefs they’ve introduced historical Ranking data Into their their tool so you can now Compare How a site is ranking um historically Over time so you can say like how has That changed from Three years ago till today i believe the Amount of time you can see in the past Is dependent on which plan you have um And this goes back If you have the top plan not the Enterprise one but the agency i think it Was At 399 uh you can go back five years Um and then the others uh i think three Years and then
The light ones maybe a year even less Than that Uh i think it’s six months yeah yeah but It’s a you know it’s a cool feature Um you can you can see uh ranking Data um i think traffic as well does it Show that Historically yeah um and i mean traffic According to ahrefs right it’s the Traffic magic of the interest not the Actual traffic It’s quite important actually because It’s a big distinction it’s not always The truth Sure and and and far from it so you know If you want to see how your competitors Positions have changed over time maybe You’re looking to model after Their pages which have have been Improving over time rather than Um getting worse over time and maybe you Think oh well These these ones are like more in favor With google or they’re doing more of the Right things what google wants to see Then It can kind of inform you in in in that Way so it’s a nice extra Extra feature doesn’t cost anything Probably quite easy for them to build But Yeah it’s kind of you know i like it as Well it allows you to like Kind of like look at seo as a long-term
Trend versus Like how my ranking is doing today which Is kind of like Again it’s kind of like looking at the Stock market every day it goes like this But then you just don’t look at it and You look like a year later and like you Do You do a lot better overall et cetera And it’s like it’s quite nice In that aspect and it kind of like helps You Feel that everything’s going better than It may feel on a bad week or something Like that going to check that report so If you need emotional support with your Seo campaigns it’s actually a pretty Good feature to look at because usually Even if you having a bad two months Three months you check like compared to A year compared to two years ago etc You tend to do a lot better and yeah so I i like that feature for that reason And it helps you get a bit of Distance from your campaigns basically Um actually Another tool another tool new so really Uh i think it literally that’s all i Have Um but i’m gonna talk about a new WordPress theme i bought and i didn’t Buy a WordPress theme in three years um but Like i’ve been hinting at it
Several times in the past few weeks but We are Sitting starting a bunch of new sites Lately and so You know it encourages me to try these Cloudflare services Maybe consider which wordpress theme We’re using etc and I bought the cadence theme premium so Um they have a free version of the dimly Which is really good I tried it as well uh it is um it’s part Of one of the new recommendations in That Actually like of the things people can Use um i like it because for example Like you know Um you know how in wordpress you could Never make the header you wanted let’s Say you want to put a button In your menu bar it’s pretty much Impossible unless you unless you write Code On most themes right it’s like but this Has an actual It feels almost like a page builder you Can literally just drag a button item in The menu and then just write whatever You want and do all of that It has you know phone numbers and things Like that etc so you can essentially Build something It’s something that it’s like it almost Made me want to ditch
Page builders on uh like at least for The first version of a website you know It’s like It’s the first time in a while that i Feel like okay i can do pretty much Everything i want for a very basic site Like a basic blog Or something without having to install Elementor if i don’t want to And then you know at the point where you Get to like building sales pages Building up team pages et cetera i would Probably still bring elementor i still Like it and It’s more customizable but they have a Global color system for example so you Can set colors and like all the elements You put in Are going to be picking these colors so You stay in brand you can pretty much Put elements anywhere you want on your Site it’s Very very fast they have mega menus as Well um Yeah overall i quite like it i think Generatepress is still taking the palm If you want like the most minimalist WordPress Theme with like not many functions but That is the most efficient possible But this is like in my opinion the best Balance between features And and speed and i would recommend People check out at least the free
Version I got the premium version and uh i’m Probably going to be using it on A few sites actually so i wanted to let People know and If they can try it for free it’s even Better you know Great uh so the next uh piece of news is Actually about the news Uh or rather about google and what it’s Doing with news Uh so in australia um there’s been A campaign recently by google and Youtube Um basically a scaremongering campaign They’re saying that Um the australian government is going to Make laws which mean that Um australians won’t be able to get free Access to the news and You know censorship and it’s bad for Youtube creators and all that and None of that is actually true uh it’s Actually Uh the australian government coming in And saying that google can’t Just you basically take other people’s Content Put it on google news and make money From it they have to Work google and facebook and all and They have to work out a compensation Model So that uh when a story is appearing on
Google news and google’s making money From it The publisher actually gets a percentage Of that That revenue um so the news is actually That More that google’s gone from a position Of saying this is going to be terrible To actually like starting to agree to it And that the debate now is more about The actual Amount and the percentages that who’s Getting what Uh so it’s interesting because this is The first time globally that anything Like this has happened And it could be very very good good news No pun intended for uh Uh news outlets because they’ve been Really struggling for To make money recently especially you Know with physical newspapers not being Sold at Really that much at all um in 2020 at Least Um so yeah it’d be interesting to see i Would be very surprised if more Countries didn’t Um enact similar laws and to be honest It’s about time Um i think uh i think google’s maybe Abused its power as a monopoly a little Bit too much in this this area To the detriment of of everyone because
It’s creating all these False like poor incentives to create Sensationalist clickbaity news rather Than like actual hard cold hard facts And stuff So i’m hoping no no thanks in the Headlines some people click yeah I’m hoping this is a reversal of of that Trend but yeah Interesting development and it kind of Touches on some other areas There’s potential overlap here with what Google does with featured snippets for Example I mean could we see uh google paying Publishers a percentage of its adsense Revenue When uh you know they land on a page Do you think they would do that they Would take the argument they send you Free traffic anyway so you’ll be like Okay we’ll pay you for that For that content well this is this is This is the same argument that they they Say this is the same argument they used In this case they said well actually we Sent a lot of traffic to these these Places Um so you know it’s fair yeah but the Australian government was like no it’s Not Uh and it looks like they’re going to Come up with an agreement now so All right let’s see what happens that’d
Be hilarious if you start receiving Checks from google for ranking Yeah um it’s like like new new business Models or something yeah um I mean honestly ever since we watched The the um Anti-trust hearings earlier this year It’s really like I just see all the time google is such a Monopoly uh and honestly like needs to change with that uh like I’m getting more and more in favor of Like uh Of a breakup this is not an activist Channel you know yeah yeah Uh anyway speaking speaking about um Consolidation and um Breakup and all that um there’s another Story which came out recently Um around dot dash was a media company Acquiring Uh two really big websites serious eats And simply recipes And uh it just it was another part Of a kind of ongoing set of news where Big publishers and and um media Companies are Kind of consolidating and acquiring more And more sites And then kind of building a bit of a Fortress around themselves in this this Area You know um we we’ve seen red ventures Do that with the in finance with the
Credit card space And really interesting actually because I went on red venture site Recently just to research uh before this Podcast And i couldn’t find a list of the sites They own anymore so they’ve they seem to Have like taken them away Um i’m not sure if they’re trying to Like hide the fact that they’re this big Behemoth now or Or we’ll have something in the future Maybe you could just search for the Footprint in a footer or something Oh yeah i mean there’ll be a way to Reverse engineer i think you know Trademarks uh red ventures llc and yeah Those kinds of things privacy policies Stuff like that There’s legal stuff they need to Actually put in there yeah but they i Mean they used to have a kind of Portfolio like here is all the sites we We we own but they used to brag and now Not anymore basically and it’s like It’s kind of scary it just means that They like don’t want people to know it Probably means they have a lot i guess Yeah so it’s it got me thinking you know Um and i want to ask your thoughts on This is consolidation Inevitable in this space and If so is that a force for good bad does It help consumers does it help
Publishers Uh does it hurt publishers what do you Think I mean i think it depends on google to Be honest because it All in the end it’s like if google Changes the rules let’s say like Let’s imagine you know like you can in Schema you can put like your company Information et cetera so they can Essentially get that data from the site And For example if you want your review Snippets to show up you actually need That data in your schema otherwise they Don’t show the star reviews et cetera In a search rating so i mean if google Does nothing about it yeah i think it’s Going to happen it always happened in Every industry it’s kind of the wild West at the beginning And slowly but surely you know people Like winners emerge buy out competitors Etc Like bring them out of business and Eventually there’s more and more big Stuff it doesn’t mean there’s no Um there’s no small companies as well i Mean if you look at like Um giant supermarkets and stuff like That for example it’s kind of the same Thing where it’s like Before there was all these small shops And eventually there was this
These giant kind of like commercial Zones that were developed With all the shops and you can find Everything and they ate away a lot of Um you know food traffic from the small Shops in the city etc and A lot of them struggle but it doesn’t Mean they don’t exist anymore and Especially Shops especially are doing still fine Provided they have some kind of unique Value you can find in the chain stores Et cetera et cetera so I’m kind of looking at it that way Actually i think the the the commercial Zone example is probably uh not a bad One well it doesn’t mean that everyone’s Going to disappear etc But it means that if you are the kind of People Who generate who just like very generic Content the same way as these big brands Do Then the question is like aren’t you Just going to start competing Against bigger and bigger people and Isn’t it time to essentially bring some Originality some unique features like These specialty shops do To your businesses so that you can Compete In terms of differentiation rather than In terms of just trying to outsmart them On which keyboards you pick et cetera
Because As an eventually they figure them out All out even if they take some time Et cetera et cetera so yeah i do like The idea of Bringing i mean you can even see like The way we’re running atari hacker like The fact that we get on camera we put Our personalities out there we do all These things et cetera That kind of brings that kind of like Specialization thing that maybe bigger Artists can do et cetera like Moz would never talk like us or even Href so like bigger companies etc And what it does it builds an audience That would maybe not necessarily find What they find in our content in maybe Bigger companies content so Um yeah i i think consolidation is going To make things more difficult It doesn’t mean you can’t survive small Smaller people will still be around but Yeah it’s it’s a maturing industry Basically Um what do you think um i think it’s Potentially bad for consumers and bad For Um search engines publishers actually I don’t know if search engines really Care so much well If it’s the same editorial team behind The same the same 10 credit card sites Like isn’t that just killing diversity
Into It is but like do they again do they Care Um does google care um yeah I think it’s bad for consumers because You with affiliate Sites especially because you’ll end up With a situation where You know red ventures or someone Negotiates a deal with American express and they’re just like All right we’re gonna push them Push them number one on everything and Then it’s gonna like change what people Really believe Is the best card or you know i’m just Using that as a hypothetical example i’m Not saying they actually do that but You know it’s possible to do that when You own all 10 Results on a serp so it makes me think Of a Tv actually so you know in tv now it’s Like everything is commercialized Everything the business model is Definitely figured out at this point um But what that does is the trust of People In the medium is decreasing rapidly Because essentially everything is up for Grabs for sale and for business Um and so like people like you know even Recommendations in talk shows etc like People literally get paid for these
Placements and so on And so there’s there’s almost no free Speech left on there And so as a result people essentially Have some defiance against the The media and uh and i’m wondering if The same thing could happen With google et cetera but that’s when Google might react and actually like Bring back the diversity or like use the Company level tax to bring to bring Different companies on page one etc so We can’t tell what’s gonna happen what We can tell is obviously there is a lot Of consolidation happening but you know What that means also it’s not all bad For people listening because Consolidation means big paydays for a Lot of people out there that get Balanced by these people as well and can Have like nice ex and on a personal Level do really well you know Um so i you know it’s not all doom and Gloom etc but i think Differentiating is the way to last a Long time the same way Specialty shops do um like if there is If you go to A tailor or something that does Something special has some specialty etc You will not find that When you go to walmart you know and it’s Like and that’s kind of the point Um and so yeah i i it’s
It is happening in every mattering Industry I don’t see why we would escape from it Completely all right so that’s basically It for this show guys i hope you Enjoyed it uh just a quick reminder we Are closing our turret hacker pro Tonight you can go on Attorneyhacker.compro You get all the information i believe You have seen the information by now With all the emails the ads etc But this is the last time we had people In this year and it’s going to be a While in 20 and 21 That uh until we let people in again so Just make sure you don’t miss it out if You want to access that content sometime Soon On this if you enjoyed this podcast Don’t forget to like it To subscribe and click on the Notification bell it really helps us And we’ll see you next week for another Episode bye To give you an idea when we run on Services like Um what’s name uh what’s the name Of the one we use all the time edit this By the way Uh what’s the name mark I can’t remember nitro pack the set yeah Nitrogen It’s like big blank that’s the uh so for
Example That’s the idea that’s the end for what For one you i get it you know So when we use services like natural [Music] Bike [Music] You