Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing ideas to totally appreciate the book.
If you desire to discover from someone who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to totally value it.
In general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it several times to completely grasp it. Or simply make it your companion as you set about your online lifestyle service adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both sophisticated and new online entrepreneurs.
How many company books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with effective list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re wanting to begin an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online service just.
Do not be constrained by that because the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale a service or start and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.
DotCom Secrets provides clever insights and strategies to:
Existing business owners: If you have not started a business at all or have no business concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out techniques to double and even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and tricks that have actually been checked and shown to produce excellent outcomes.
So whether you’re a novice who’s simply beginning or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a lucrative service.
If you currently have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you ought to do to fail-proof your business, how to attract customers, and the tricks to substantially enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– because they complement each other and attend to starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your service. You get to learn how to provide your message and interact worth in such a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are advised to entrepreneur who wish to end up being more successful in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding assist your consumers and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 simple concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, worth is crucial. If there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also offer your clients with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters whatever you already understand about growing a profitable organization. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an efficient worth adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is very important and has actually altered the way entrepreneurs and businesses approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder up until they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why knowing how to specify your target audience is necessary.
This secret outlines where your target audience (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for most people. It’s probably the most complicated element of running an effective online service.
Do you truly comprehend how traffic operates in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.
He shows you the best kind of traffic that you ought to focus on and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will result in a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re effective at it, it suggests you can include more certified consumers to your email list and introduce a successful item that individuals are ready and willing to purchase immediately.
In producing that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their elements, and recognize the best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and develop an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to transition into an in-demand internet and an attractive character online marketer.
Due to the fact that it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of boring email series are over. Do not just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead perfect consumers back to your deal. This may look basic but it’s powerful nevertheless!
When you’re sending Seinfeld emails, Russell also provides excellent examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this section, the techniques and methods for constructing high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire car. What an awful path to follow when building a service!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I check out DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely comprehend and carry out the methods in my own online business.
It not only opened my eyes to funnels and how to build them but also the seven phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a six-, seven-, and even eight-figure organization is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.
This trick alone is fundamental to producing the right type of page, deal, and traffic that will cause sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company guidance. It goes into the specific landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your services and items.
As soon as you’ve understood how this works, you can choose which you wish to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have an item you’re presently offering online (or perhaps offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a specific WORD can change your whole company amazingly. That single word can serve as bait.
No matter the industry you operate in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not understand this area since it was distinct in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what ought to happen once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– therefore triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you require to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your company’ significance using the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple techniques that will work for any business model.
Build relationships and develop rapport with your clients.
You might require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the information).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing an organization.
You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re guided on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.