Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing ideas to totally appreciate the book.
If you desire to discover from someone who has in fact made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing principles to totally value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it several times to fully comprehend it. Or simply make it your companion as you go about your online way of life service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both innovative and brand-new online entrepreneurs.
The number of organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best plan if you’re seeking to start an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online business just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale a business or start and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You must think about another book.
DotCom Secrets supplies smart insights and techniques to:
Existing company owner: If you haven’t started a company at all or have no organization idea, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can find out techniques to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your concept of organization, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. You don’t want to blow over because you lack the skillset, tools, and tricks that have been tested and proven to produce great results.
Whether you’re a newbie who’s just getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative organization.
If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable directions on what you ought to do to fail-proof your business, how to bring in customers, and the secrets to significantly increase your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– considering that they match each other and attend to starting and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your business. You get to find out how to provide your message and communicate worth in such a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to company owner who wish to end up being more effective in their industries. Business owners who are developed to see opportunities in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding assist your customers and consumers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four easy questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is crucial. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also provide your clients with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you already know about growing a profitable business. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have a reliable worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has altered the way business owners and companies approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the various actions of your value ladder until they’re prepared to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.
This secret outlines where your target audience (i.e., clients who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most complicated aspect of running an effective online business.
Do you really understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the very best kind of traffic that you should pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding strategies, the secrets to communicating well with your audience that will result in a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can add more qualified customers to your e-mail list and introduce an effective product that individuals are all set and willing to acquire right now.
In creating that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these elements and their elements, and recognize the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have helped him to transition into an Attractive Character and a popular internet online marketer.
Due to the fact that it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of dull email sequences are over. Don’t just enjoy daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You should be tactical and purposeful about it anyways.
You want to be able to lead ideal customers back to your offer. This may look easy but it’s powerful however!
When you’re sending out Seinfeld e-mails, Russell likewise supplies good examples and composed templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are talked about in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole lorry. When developing a service, what an awful path to follow!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your business. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a few years ago (and a number of times more since that first time to completely understand and carry out the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them but also the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, seven-, and even eight-figure organization is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.
This secret alone is fundamental to producing the best type of page, offer, and traffic that will cause sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to totally comprehend. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business advice. It enters into the specific landing pages you can develop in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper purchasers for your services and products.
You can choose which you want to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have a product you’re presently selling online (and even offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a specific WORD can change your entire organization magically. That single word can serve as bait.
Regardless of the industry you run in, what you do, what products you use, or business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this area due to the fact that it was unique in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it shows what should take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and entertaining– thus causing visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your service’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Basic strategies that will work for any organization model.
Establish and build relationships rapport with your customers.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you execute the information).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a service and starting.
You’ll encounter a bunch of aha minutes while going through the areas. You’re guided on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.