Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing ideas to completely value the book.
Dotcom Secrets is a fantastic resource if you want to gain from somebody who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing concepts to completely value it.
However in general, Dotcom Secrets is a valuable resource for anybody aiming to build or grow an online company.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it several times to fully grasp it. Or merely make it your buddy as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both new and advanced online business owners.
The number of company books do you still discover relevant in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to begin a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online company only.
However do not be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to begin or scale a service and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You need to consider another book.
Although, DotCom Secrets provides smart insights and strategies to:
Existing business owners: If you haven’t begun a service at all or have no service idea, the book might not relate to you.
Product owners: If you have an existing item already, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of service, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You do not wish to die because you lack the skillset, tools, and secrets that have been tested and shown to produce fantastic results.
Whether you’re a newbie who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a profitable company.
If you already have a company, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you ought to do to fail-proof your company, how to bring in customers, and the secrets to substantially enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– considering that they match each other and provide for beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your company. You get to find out how to provide your message and communicate worth in a manner that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and make money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to become more successful in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that describes the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your organization. How does this understanding help your customers and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is key. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also offer your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes everything you currently learn about growing a profitable business. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is necessary and has actually altered the way business owners and businesses approach sales online.
It works since it considers the clients’ behaviors– and moves them through the different steps of your worth ladder till they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to specify your target market is important.
This secret outlines where your target audience (i.e., customers who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for most people. It’s arguably the most challenging aspect of running a successful online company.
Do you truly comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation competence.
He shows you the very best kind of traffic that you need to take note of and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.
Ensure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it means you can include more certified clients to your email list and introduce an effective item that people are prepared and prepared to acquire right away.
In producing that attractive character, Russell Brunson specifies the 3 elements you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these parts and their elements, and identify the very best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually assisted him to transition into an in-demand web and an attractive character marketer.
The Soap Opera Sequence works since it profits from giving value to your subscribers. This ‘worth’ paired with a tempting open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.
You want to have the ability to lead ideal customers back to your deal. This might look simple however it’s powerful nonetheless!
When you’re sending out Seinfeld emails, Russell likewise supplies excellent examples and written templates to speed up the process.
Section Three: Funnelology
In this section, the methods and techniques for constructing high-converting funnels are talked about in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole automobile. When building a company, what an awful path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your company. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I read DotCom Secrets a couple of years ago (and numerous times more because that very first time to totally understand and implement the methods in my own online company.
It not just opened my eyes to funnels and how to build them but likewise the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to creating the right type of page, deal, and traffic that will lead to sales.
When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to totally understand. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service guidance. It enters into the specific landing pages you can produce in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
When you’ve understood how this works, you can decide which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have an item you’re presently offering online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can change your entire business magically. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you use, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was unique in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it reveals what ought to occur once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. Once the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to purchase. However it’s “undetectable”– which indicates there’s no pushy or deception included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and amusing– thereby triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your business’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Basic techniques that will work for any business design.
Establish and develop relationships relationship with your consumers.
You might require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you implement the info).
The book is ideal for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for beginning and growing a business.
You’ll encounter a bunch of aha minutes while going through the areas. More importantly, you’re directed on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets totally free.