Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing concepts to fully appreciate the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing concepts to completely value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online company.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it multiple times to totally understand it. Or simply make it your buddy as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
How many service books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with reliable list building and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to begin a service or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your company. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company just.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale a company or start and follow tested ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing entrepreneur: If you have not started an organization at all or have no company idea, the book may not be relevant to you.
Product owners: If you have an existing product already, then you can learn techniques to double and even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your idea of organization, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce terrific results, you do not desire to fizzle out.
So whether you’re a newbie who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful service.
If you already have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you need to do to fail-proof your business, how to bring in customers, and the tricks to considerably improve your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they match each other and offer beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your business. You get to find out how to provide your message and communicate worth in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are recommended to company owner who wish to end up being more effective in their markets. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding assist your clients and customers?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is key when it concerns building a sustainable business. , if there’s no value, customers consumers clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise offer your consumers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you currently know about growing a profitable organization. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is very important and has actually altered the method entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the various steps of your value ladder until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to specify your target audience is very important.
This secret outlines where your target market (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s arguably the most difficult element of running an effective online organization.
Do you really understand how traffic works in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation know-how.
He reveals you the very best type of traffic that you must take note of and how it can change your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it suggests you can include more certified consumers to your e-mail list and launch a successful item that people are ready and all set to purchase right away.
In developing that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these elements and their elements, and identify the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and develop an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an Attractive Character and a desired web marketer.
Since it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of dull email series are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You want to be able to lead ideal consumers back to your offer. This might look basic but it’s effective!
Russell likewise supplies fine examples and written design templates to accelerate the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are talked about in detail, as well as and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire vehicle. When developing an organization, what an awful path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your business. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a couple of years ago (and several times more since that first time to fully understand and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to construct them but also the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a six-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process is dangerous.
This trick alone is essential to producing the best kind of page, offer, and traffic that will cause sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company advice. It enters into the particular landing pages you can create in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have an item you’re currently selling online (or even offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a specific WORD can alter your whole company magically. That single word can function as bait.
Despite the market you run in, what you do, what products you offer, or the business model, this is the part that a few of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this section because it was unique in its way. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. When the visitor has actually successfully completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to buy. But it’s “undetectable”– which indicates there’s no pushy or deception included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– consequently causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your company’ relevance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Simple strategies that will work for any organization design.
Establish and build relationships connection with your consumers.
You might require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you carry out the details).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a company and beginning.
You’ll discover a lot of aha moments while going through the sections. You’re directed on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets free of charge.