Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing ideas to totally value the book.
If you want to find out from somebody who has in fact made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing ideas to completely value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it several times to totally understand it. Or just make it your companion as you set about your online way of life business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both new and innovative online business owners.
The number of business books do you still find relevant in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to start a company or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online business only.
But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to start or scale a company and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You ought to think about another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing company owner: If you have not begun a company at all or have no company idea, the book might not pertain to you.
Product owners: If you have an existing item already, then you can find out methods to double or even triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your idea of business, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. You don’t wish to blow over since you lack the skillset, tools, and secrets that have actually been checked and proven to produce terrific results.
So whether you’re a novice who’s just getting going or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.
If you already have a business, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you must do to fail-proof your company, how to draw in consumers, and the secrets to substantially increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– given that they complement each other and offer starting and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your service. You get to find out how to deliver your message and interact value in such a way that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to become more successful in their markets. Entrepreneurs who are built to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that lays out the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your organization. How does this understanding assist your clients and consumers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your business?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it pertains to developing a sustainable business. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also supply your customers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you already know about growing a profitable business. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is important and has altered the method business owners and businesses approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the different actions of your value ladder up until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to recognize or serve them. That’s why knowing how to define your target audience is necessary.
This secret outlines where your target market (i.e., consumers who are ready to acquire your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for most people. It’s arguably the most complicated aspect of running an effective online service.
Do you really understand how traffic operates in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation know-how.
He reveals you the best kind of traffic that you ought to take notice of and how it can transform your business. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding methods, the secrets to communicating well with your audience that will cause a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it means you can include more competent consumers to your e-mail list and release an effective item that people are prepared and ready to acquire right now.
In creating that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these parts and their aspects, and identify the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have actually helped him to shift into a sought-after internet and an appealing character online marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not simply take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You ought to be purposeful and tactical about it anyways.
You want to have the ability to lead ideal consumers back to your deal. This may look basic however it’s powerful nevertheless!
When you’re sending out Seinfeld e-mails, Russell likewise offers great examples and written templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are gone over in detail, along with and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the entire lorry. What a dreadful course to follow when constructing a service!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and execute the methods in my own online service.
It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, or perhaps eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This secret alone is basic to creating the right type of page, deal, and traffic that will cause sales.
There’s also the pre-framing principle that you require to totally understand when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization recommendations. It goes into the particular landing pages you can create in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
You can decide which you desire to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have a product you’re presently offering online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can act as bait.
No matter the market you run in, what you do, what products you use, or business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this area since it was distinct in its method. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to fight with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what should occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to buy. It’s “invisible”– which means there’s no pushy or deception involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and amusing– thus triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your service’ relevance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your market.
Basic techniques that will work for any business model.
Build relationships and establish connection with your clients.
You might require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you execute the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a company and starting.
You’ll discover a bunch of aha minutes while going through the areas. More notably, you’re guided on how to include the concept into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.