Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to totally value the book.
Dotcom Secrets is a terrific resource if you wish to gain from someone who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing concepts to fully appreciate it.
However overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online organization.
So if you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it numerous times to fully comprehend it. Or merely make it your buddy as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both innovative and brand-new online entrepreneurs.
How many company books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell speak about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online service just.
But don’t be constrained by that since the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a business or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should consider another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing business owners: If you have not started a company at all or have no service idea, the book might not pertain to you.
Item owners: If you have an existing product already, then you can discover techniques to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of company, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have actually been checked and shown to produce terrific results.
So whether you’re a novice who’s just getting going or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative organization.
If you currently have a service, utilize the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you need to do to fail-proof your business, how to draw in clients, and the secrets to considerably increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they complement each other and attend to beginning and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to efficiently structure your service. You get to learn how to provide your message and communicate value in a way that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and make money to share messages that will change somebody else’s life.
Both books are advised to company owner who want to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your company. How does this understanding assist your customers and customers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, value is essential. , if there’s no worth, customers clients clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also provide your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already know about growing a lucrative service. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is important and has changed the way entrepreneurs and businesses approach sales online.
It works due to the fact that it considers the customers’ habits– and moves them through the various steps of your value ladder up until they’re prepared to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why knowing how to define your target audience is very important.
This secret details where your target audience (i.e., customers who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for many people. It’s probably the most difficult aspect of running a successful online service.
Do you actually understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation know-how.
He reveals you the best type of traffic that you must focus on and how it can change your company. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Make certain you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it suggests you can include more competent consumers to your email list and introduce a successful item that people are ready and all set to acquire right away.
In creating that appealing character, Russell Brunson specifies the 3 parts you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these components and their components, and determine the very best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have actually helped him to transition into an Attractive Character and a popular web marketer.
Due to the fact that it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull email series are over. Do not just enjoy daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can quickly get in touch with. You ought to be purposeful and strategic about it anyways.
You wish to be able to lead ideal customers back to your deal. This might look easy but it’s powerful nevertheless!
Russell likewise supplies good examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the methods and techniques for constructing high-converting funnels are discussed in detail, as well as and what you really should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole automobile. When building a service, what an awful path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and a number of times more because that very first time to completely comprehend and implement the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them but also the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, 7-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is basic to producing the ideal kind of page, deal, and traffic that will lead to sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company suggestions. It enters into the specific landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your services and products.
You can decide which you want to begin with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, particularly if you have an item you’re currently selling online (or even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a certain WORD can change your entire organization magically. That single word can serve as bait.
No matter the market you operate in, what you do, what products you provide, or business model, this is the part that a few of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was distinct in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to fight with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or business owners who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has actually effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. It’s “unnoticeable”– which means there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– consequently causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your business’ relevance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Simple strategies that will work for any organization design.
Build relationships and develop connection with your consumers.
You might require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you execute the info).
The book is perfect for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing a service.
You’ll discover a bunch of aha moments while going through the areas. More importantly, you’re guided on how to include the concept into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.