Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to enhance your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing principles to fully appreciate the book.
If you desire to discover from someone who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to fully value it.
In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online company.
So if you’re prepared to learn from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it numerous times to fully understand it. Or just make it your companion as you go about your online lifestyle organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both innovative and new online business owners.
How many company books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell speak about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your business with effective list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your service. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization only.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to begin or scale a business and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You should consider another book.
Although, DotCom Secrets provides clever insights and strategies to:
Existing company owner: If you haven’t started a company at all or have no company concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or even triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of service, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and shown to produce terrific results, you don’t want to fizzle out.
Whether you’re a newbie who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a lucrative business.
If you currently have an organization, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you should do to fail-proof your service, how to attract consumers, and the tricks to significantly boost your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– considering that they match each other and provide for starting and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your organization. You get to find out how to provide your message and communicate worth in a manner that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and make money to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who wish to end up being more successful in their markets. Entrepreneurs who are constructed to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your company. How does this understanding help your clients and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, value is key. , if there’s no value, clients and customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also provide your consumers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you already know about growing a profitable company. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient worth adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is essential and has actually altered the method business owners and companies approach sales online.
It works due to the fact that it takes into consideration the customers’ behaviors– and moves them through the different actions of your worth ladder up until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to recognize or serve them. That’s why knowing how to define your target market is important.
This secret describes where your target market (i.e., consumers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for many people. It’s probably the most overwhelming aspect of running an effective online organization.
Do you actually understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He shows you the very best type of traffic that you should take note of and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding methods, the tricks to communicating well with your audience that will lead to a sale.
Ensure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it means you can include more certified consumers to your email list and release a successful product that individuals are prepared and prepared to acquire immediately.
In producing that attractive character, Russell Brunson defines the 3 components you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these elements and their elements, and identify the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an in-demand web and an appealing character online marketer.
The Soap Opera Sequence works since it profits from offering value to your customers. This ‘worth’ paired with a tempting open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of dull email series are over. Do not simply enjoy daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You ought to be tactical and purposeful about it anyways.
You wish to be able to lead ideal consumers back to your deal. This might look simple but it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also offers excellent examples and written templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and strategies for developing high-converting funnels are discussed in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole car. What a terrible path to follow when developing an organization!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your service. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to totally comprehend and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to build them however likewise the 7 phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, 7-, and even eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This secret alone is basic to producing the best kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing principle that you require to fully understand when producing a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service suggestions. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper purchasers for your services and products.
You can choose which you desire to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, specifically if you have a product you’re presently selling online (and even offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your whole business magically. That single word can act as bait.
Despite the industry you operate in, what you do, what items you provide, or the business design, this is the part that a few of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this section because it was unique in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it shows what need to occur once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to buy. It’s “undetectable”– which means there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– consequently causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your organization’ importance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Basic methods that will work for any organization design.
Establish and build relationships rapport with your consumers.
You may need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the information).
The book is perfect for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing an organization.
You’ll encounter a bunch of aha minutes while going through the sections. More importantly, you’re assisted on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly recommend that you get a copy of DotCom Secrets for FREE.