Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to enhance your organization right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing ideas to totally appreciate the book.
If you want to find out from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing principles to completely value it.
However overall, Dotcom Secrets is a valuable resource for anyone aiming to build or grow an online organization.
So if you’re ready to learn from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it multiple times to totally comprehend it. Or merely make it your companion as you go about your online lifestyle service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and innovative online entrepreneurs.
How many service books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to begin a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your organization. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online company only.
However do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to scale a business or begin and follow tested ‘faster way’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets provides smart insights and strategies to:
Existing business owners: If you haven’t started a company at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing item already, then you can discover strategies to double and even triple your sales.
Confident marketers: If you’re willing to take steps that might challenge your idea of company, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. You don’t wish to fizzle out since you do not have the skillset, tools, and tricks that have actually been checked and shown to produce fantastic outcomes.
Whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a profitable business.
If you already have a business, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you need to do to fail-proof your service, how to draw in customers, and the secrets to substantially boost your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– given that they match each other and offer starting and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to efficiently structure your service. You get to discover how to deliver your message and interact worth in a manner that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are advised to entrepreneur who wish to become more successful in their markets. Business owners who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your business. How does this understanding help your customers and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it concerns building a sustainable company. If there’s no worth, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your consumers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you currently learn about growing a lucrative company. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is essential and has altered the way business owners and companies approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the different actions of your worth ladder till they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target audience is important.
This secret describes where your target market (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s perhaps the most challenging element of running a successful online organization.
Do you actually understand how traffic works in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation know-how.
He reveals you the best type of traffic that you should pay attention to and how it can change your company. The type of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will cause a sale.
Make certain you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it suggests you can add more qualified customers to your e-mail list and launch an effective product that people are ready and willing to purchase right away.
In developing that appealing character, Russell Brunson specifies the three components you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these parts and their components, and recognize the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail design templates that have actually helped him to shift into a popular internet and an attractive character online marketer.
Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.
You want to be able to lead perfect clients back to your deal. This may look basic but it’s powerful!
When you’re sending Seinfeld e-mails, Russell also supplies great examples and composed design templates to speed up the process.
Section Three: Funnelology
In this area, the methods and techniques for building high-converting funnels are talked about in detail, as well as and what you truly should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s a possibility that you’re making the above error.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole car. When constructing a company, what an awful path to follow!
The secret here is leveraging on other people who already have an effective funnel and making your offer to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a few years ago (and a number of times more because that first time to fully understand and carry out the techniques in my own online company.
It not just opened my eyes to funnels and how to build them but also the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, and even eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This trick alone is fundamental to producing the right kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you require to completely understand when developing a funnel– specifically if you want visitors and causes trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business recommendations. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
When you’ve understood how this works, you can decide which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have an item you’re currently selling online (or even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your whole business amazingly. That single word can function as bait.
Regardless of the industry you operate in, what you do, what items you provide, or business model, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this section since it was distinct in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to deal with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what ought to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or business owners who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. When the visitor has effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– consequently triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your service’ significance using the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Simple strategies that will work for any business model.
Build relationships and develop connection with your customers.
You might need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you implement the details).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing an organization and beginning.
You’ll discover a bunch of aha moments while going through the sections. You’re assisted on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.