Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing principles to fully appreciate the book.
Dotcom Secrets is a terrific resource if you wish to gain from someone who has in fact earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing principles to fully appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online service.
If you’re all set to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it several times to fully comprehend it. Or merely make it your companion as you go about your online way of life business adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it relevant to both brand-new and innovative online business owners.
How many company books do you still find appropriate in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with reliable list building and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to begin a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company just.
Don’t be constrained by that because the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to begin or scale a business and follow tested ‘faster way’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets offers smart insights and strategies to:
Existing company owner: If you haven’t begun a business at all or have no business idea, the book might not relate to you.
Item owners: If you have an existing product currently, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take actions that might challenge your idea of service, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce fantastic results, you do not desire to fizzle out.
So whether you’re a newbie who’s simply getting going or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a rewarding organization.
If you currently have a service, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you ought to do to fail-proof your company, how to attract consumers, and the tricks to significantly improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– considering that they match each other and offer starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your organization. You get to learn how to provide your message and communicate worth in such a way that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and get paid to share messages that will alter somebody else’s life.
Both books are recommended to business owners who wish to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you want your company. How does this understanding help your clients and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is crucial. , if there’s no value, clients clients customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your consumers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes whatever you already understand about growing a successful business. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have an efficient value adder drawn up.
The sales funnel is important and has actually changed the method entrepreneurs and services approach sales online.
It works since it considers the clients’ behaviors– and moves them through the different steps of your value ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to determine or serve them. That’s why understanding how to define your target audience is very important.
This secret describes where your target audience (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for the majority of people. It’s arguably the most challenging element of running an effective online business.
Do you truly comprehend how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation expertise.
He shows you the best type of traffic that you need to take note of and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding methods, the tricks to communicating well with your audience that will lead to a sale.
Make sure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it suggests you can include more certified clients to your e-mail list and launch an effective product that people are willing and all set to acquire right now.
In producing that appealing character, Russell Brunson defines the 3 components you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these elements and their elements, and recognize the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to link and establish an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail design templates that have actually assisted him to transition into an Attractive Character and a desired web marketer.
The Soap Opera Sequence works because it takes advantage of giving value to your customers. This ‘value’ combined with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You must be purposeful and strategic about it anyways.
You wish to be able to lead ideal consumers back to your offer. This may look basic however it’s effective!
Russell also provides fine examples and composed templates to accelerate the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and methods for constructing high-converting funnels are talked about in detail, along with and what you really should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole vehicle. When developing a company, what an awful course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable gift for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to fully understand and implement the techniques in my own online business.
It not just opened my eyes to funnels and how to develop them but also the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, 7-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is basic to creating the right type of page, deal, and traffic that will result in sales.
There’s also the pre-framing concept that you require to totally understand when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business advice. It enters into the specific landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and products.
Once you’ve understood how this works, you can choose which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have a product you’re currently selling online (and even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your entire business amazingly. That single word can serve as bait.
No matter the market you operate in, what you do, what items you provide, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this section since it was distinct in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what should occur when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or business owners who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– consequently triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your business’ significance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your market.
Easy techniques that will work for any business design.
Establish and develop relationships connection with your clients.
You might require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you implement the details).
The book is perfect for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing an organization and starting.
You’ll encounter a lot of aha minutes while going through the areas. More significantly, you’re guided on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.