Who, What, Why Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a easy and satisfying read.
  • You will get actionable takeaways that you can use to enhance your organization right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of internet marketing ideas to completely appreciate the book.

Dotcom Secrets is an excellent resource if you want to gain from someone who has really made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization right away.

The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing principles to completely appreciate it.

In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online business.

So if you’re prepared to gain from one of the masters of Sales Funn, make certain to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may have to read it several times to fully comprehend it. Or merely make it your buddy as you go about your online lifestyle company experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both innovative and brand-new online entrepreneurs.

The number of business books do you still find appropriate in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still incredibly relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing an effective business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your business with efficient list building and sales/conversion methods, which can be used online and offline.”

This is a powerful and transformative book. If you’re looking to begin a company or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your business. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online company only.

But don’t be constrained by that because the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to start or scale an organization and follow proven ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You must think about another book.

DotCom Secrets supplies wise insights and strategies to:

Existing business owners: If you haven’t begun a business at all or have no business concept, the book may not pertain to you.

Product owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.

Confident marketers: If you’re prepared to take steps that may challenge your idea of business, then you need to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a company that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and secrets that have been checked and proven to produce excellent outcomes.

So whether you’re a newbie who’s just starting or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful service.

If you already have a service, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you must do to fail-proof your service, how to bring in customers, and the secrets to substantially increase your sales.

You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they complement each other and offer starting and growing an effective service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed procedure to efficiently structure your service. You get to find out how to deliver your message and communicate worth in a way that makes people wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and make money to share messages that will alter someone else’s life.

Both books are suggested to company owner who wish to end up being more effective in their industries. Entrepreneurs who are built to see chances in competitors instead of discomfort.

In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you require to have a complete understanding of where you want your company. How does this understanding assist your clients and clients?

This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they receive from your company?

You’ll discover answers to these questions and more in the first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable organization, value is essential. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your customers with a more tailored option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes whatever you currently know about growing a rewarding business. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an effective worth adder mapped out, you may not be able to build a high-converting sales funnel.

The sales funnel is essential and has altered the way entrepreneurs and businesses approach sales online.

It works due to the fact that it considers the clients’ behaviors– and moves them through the different steps of your value ladder till they’re ready to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to specify your target market is very important.

This secret details where your target market (i.e., customers who are ready to acquire your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant struggle for most people. It’s probably the most daunting element of running an effective online service.

Do you actually understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation expertise, Russell has the responses.

He shows you the best kind of traffic that you need to pay attention to and how it can change your company. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will result in a sale.

Ensure you do not avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and appealing character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it means you can add more competent customers to your e-mail list and launch an effective item that individuals are ready and prepared to acquire right away.

In creating that appealing character, Russell Brunson specifies the 3 parts you should keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to create an attractive character using these parts and their aspects, and determine the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that help to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 email templates that have actually assisted him to shift into a sought-after internet and an attractive character marketer.

The Soap Opera Sequence works due to the fact that it profits from providing worth to your customers. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your first email and they’ll look forward to the next one.

The days of boring email sequences are over. Don’t just enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.

You wish to be able to lead ideal customers back to your deal. This might look basic but it’s powerful nonetheless!

Russell also provides good examples and composed design templates to accelerate the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and methods for building high-converting funnels are talked about in detail, as well as and what you truly must do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.

This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole car. What an awful course to follow when constructing a business!

The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these components to work for you is a priceless gift for your company. It’s rather easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to fully understand and execute the techniques in my own online service.

It not only opened my eyes to funnels and how to build them but likewise the 7 stages that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a six-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.

This secret alone is fundamental to developing the best type of page, deal, and traffic that will cause sales.

When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to fully understand. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common organization guidance. It goes into the specific landing pages you can develop in the 7 building stages that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at particular times throughout these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyperactive purchasers for your services and items.

You can decide which you want to start with very first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books sell millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re presently selling online (or perhaps offline).

I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can change your entire organization magically. That single word can function as bait.

No matter the industry you run in, what you do, what items you offer, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.

 

Area Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t grasp this section because it was unique in its way. I had to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually helped him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to deal with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what need to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. When the visitor has actually effectively completed the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, practical, and entertaining– thereby causing visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Improve your company’ importance utilizing the value ladders and sales funnel strategies and scripts.

Get secrets to becoming an idea leader in your industry.

Simple methods that will work for any organization model.

Build relationships and establish rapport with your consumers.

Cons.

You might require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out as well as long as you carry out the info).

The book is ideal for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for growing a business and starting.

You’ll discover a bunch of aha minutes while going through the sections. You’re directed on how to integrate the principle into my own service.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<