Who, What, Why Video Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can utilize to enhance your service immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of online marketing concepts to fully appreciate the book.

Dotcom Secrets is a great resource if you want to gain from somebody who has in fact made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service right away.

The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to completely value it.

Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online business.

If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might need to read it multiple times to completely understand it. Or merely make it your buddy as you set about your online lifestyle business adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both sophisticated and new online business owners.

How many business books do you still discover appropriate in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still extremely pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used offline and online.”

This is a effective and transformative book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your organization. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online organization only.

Don’t be constrained by that because the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you want to scale a service or begin and follow proven ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.

DotCom Secrets provides wise insights and techniques to:

Existing entrepreneur: If you haven’t begun an organization at all or have no business idea, the book might not be relevant to you.

Item owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.

Confident marketers: If you’re ready to take actions that may challenge your idea of organization, then you need to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. Because you do not have the skillset, tools, and tricks that have been checked and proven to produce terrific outcomes, you don’t want to fizzle out.

So whether you’re a beginner who’s simply starting or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding business.

If you already have a service, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your service, how to bring in clients, and the secrets to considerably boost your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing service or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– given that they match each other and offer beginning and growing an effective service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed procedure to effectively structure your business. You get to find out how to deliver your message and interact value in such a way that makes people want to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and get paid to share messages that will alter somebody else’s life.

Both books are suggested to entrepreneur who wish to become more effective in their industries. Business owners who are developed to see opportunities in competitors instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that details the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your company. How does this understanding help your customers and customers?

This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.

In the secret formula, 4 basic concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they get from your business?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable service, worth is crucial. If there’s no value, clients and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your consumers with a more tailored solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that alters whatever you currently know about growing a profitable service. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is important and has actually altered the method entrepreneurs and services approach sales online.

It works since it considers the customers’ behaviors– and moves them through the different actions of your worth ladder until they’re ready to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not know how to recognize or serve them. That’s why understanding how to define your target audience is very important.

This secret lays out where your target market (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.

Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent struggle for most people. It’s perhaps the most overwhelming element of running an effective online company.

Do you actually understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.

He shows you the best kind of traffic that you must take note of and how it can transform your organization. The kind of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding tactics, the tricks to communicating well with your audience that will result in a sale.

Ensure you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a positive and appealing character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more qualified consumers to your e-mail list and release a successful item that people are ready and prepared to buy right away.

In developing that attractive character, Russell Brunson defines the three components you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character utilizing these components and their aspects, and identify the best method to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to connect and develop an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail templates that have actually assisted him to shift into a sought-after internet and an attractive character marketer.

Because it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.

The days of boring e-mail sequences are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You must be tactical and purposeful about it anyways.

You wish to have the ability to lead ideal consumers back to your offer. This may look easy but it’s effective!

When you’re sending out Seinfeld e-mails, Russell likewise supplies good examples and written templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and methods for developing high-converting funnels are talked about in detail, along with and what you truly should do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to break even, there’s a chance that you’re making the above error.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire automobile. When developing an organization, what an awful path to follow!

The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable present for your business. It’s rather simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really pleased that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to fully comprehend and execute the techniques in my own online service.

It not just opened my eyes to funnels and how to construct them however also the seven stages that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The real distinction in between having a 6-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.

This secret alone is fundamental to creating the right kind of page, deal, and traffic that will cause sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully understand. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical service recommendations. It enters into the specific landing pages you can develop in the 7 building stages that we’ve discussed earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times throughout these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive purchasers for your product or services.

Once you’ve understood how this works, you can decide which you want to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this area and exposes the secret that made all his books sell millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, particularly if you have an item you’re presently offering online (or perhaps offline).

I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He emphasizes the power of words and how using a particular WORD can change your entire organization amazingly. That single word can serve as bait.

Regardless of the industry you operate in, what you do, what items you provide, or the business model, this is the part that a few of the effective business owners would conceal from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not understand this section because it was distinct in its way. I had to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually helped him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has successfully completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to purchase. However it’s “undetectable”– which means there’s no aggressive or deception involved.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and amusing– consequently triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Improve your business’ significance utilizing the value ladders and sales funnel methods and scripts.

Get tricks to ending up being an idea leader in your market.

Easy techniques that will work for any company model.

Build relationships and establish relationship with your customers.

Cons.

You may require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you execute the info).

The book is perfect for companies that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and tricks for growing an organization and beginning.

You’ll encounter a lot of aha moments while going through the sections. You’re directed on how to incorporate the idea into my own business.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<