Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing concepts to fully appreciate the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing ideas to fully value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online service.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it several times to fully comprehend it. Or merely make it your buddy as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and advanced online entrepreneurs.
The number of service books do you still discover relevant in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with reliable lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start a company or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your company. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization just.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to scale a business or start and follow tested ‘faster way’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
DotCom Secrets provides wise insights and strategies to:
Existing company owner: If you have not begun a business at all or have no service concept, the book might not relate to you.
Product owners: If you have an existing product already, then you can learn techniques to double or even triple your sales.
Positive marketers: If you’re willing to take actions that might challenge your concept of service, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been tested and shown to produce great results, you don’t want to fizzle out.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful organization.
If you currently have an organization, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you should do to fail-proof your service, how to bring in customers, and the secrets to considerably boost your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they complement each other and offer starting and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to effectively structure your business. You get to find out how to deliver your message and communicate worth in such a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and make money to share messages that will alter another person’s life.
Both books are advised to business owners who wish to become more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your organization. How does this understanding assist your clients and consumers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is key. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also supply your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you currently learn about growing a profitable service. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is essential and has altered the way business owners and organizations approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the various steps of your value ladder up until they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for many people. It’s arguably the most challenging element of running an effective online organization.
Do you truly comprehend how traffic works in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He reveals you the very best type of traffic that you ought to focus on and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it means you can include more certified customers to your email list and introduce an effective product that people are prepared and prepared to acquire immediately.
In developing that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these components and their elements, and determine the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to link and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have assisted him to transition into a sought-after web and an appealing character marketer.
Because it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t just take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly link with. You should be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This may look easy but it’s effective nevertheless!
Russell likewise offers good examples and composed design templates to accelerate the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and techniques for developing high-converting funnels are discussed in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. What a terrible path to follow when constructing a business!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to completely understand and execute the strategies in my own online organization.
It not just opened my eyes to funnels and how to construct them but also the 7 phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure threatens.
This trick alone is essential to developing the best type of page, offer, and traffic that will cause sales.
There’s also the pre-framing concept that you need to fully understand when creating a funnel– particularly if you want visitors and causes trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service recommendations. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your product or services.
You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have a product you’re currently selling online (or perhaps offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a particular WORD can change your whole company magically. That single word can serve as bait.
Despite the industry you run in, what you do, what products you provide, or the business design, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t comprehend this area due to the fact that it was special in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what should take place when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. However it’s “undetectable”– which implies there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and amusing– thus triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients.
Section 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your business’ relevance using the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your market.
Easy strategies that will work for any business design.
Build relationships and develop rapport with your clients.
You might require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the information).
The book is ideal for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing an organization.
You’ll discover a lot of aha minutes while going through the areas. You’re assisted on how to include the idea into my own company.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.