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I used to work at multiple digital Marketing agencies so I got to see how This money was made let me tell you some Companies are spending millions of Dollars every month on paid ads and Sometimes they never see a good return On their investment so when you're Starting a business you need to be as Lean as possible because chances are you Probably don't have an extra million Dollars laying around to blow on running Ads so your best alternative is to focus On building an organic audience the way That I do this is through Google and SEO So I carefully research keywords that I Believe I can rank for then I Strategically create content around Those keywords and get them to rank on The first page of Google search results With on-page SEO once the traffic rolls In I can monetize that content with ads On the page or affiliate links and the More traffic I get for free from Google The more money I make and this isn't Even including the social media or YouTube strategy