In an increasingly competitive publishing landscape, smaller publishers often find themselves facing higher standards than their larger counterparts. While big names in the industry may have established credibility and resources at their disposal, smaller publishers often need to work extra hard to gain recognition and trust from readers and industry professionals alike. This article explores the reasons why smaller publishers have to meet higher standards and how they can navigate the challenges in order to thrive in the ever-evolving publishing industry.
In this article, we will delve into the topic of why smaller publishers face higher standards in the industry. We will explore the challenges they encounter in terms of topical authority, success in a competitive niche, and protecting their sites from Google updates. Additionally, we will touch upon the discrepancy in standards between smaller and larger media sites when it comes to usability and advertisements. So, let’s dive right in!
Gael interviews Derek Hales on EEAT, topical authority, and success in a competitive niche
Recently, Gael, renowned SEO expert and host of the popular podcast, interviewed Derek Hales, a successful publisher in the online world. During their discussion, they touched upon several interesting topics related to EAT (Expertise, Authoritativeness, and Trustworthiness), topical authority, and achieving success in a competitive niche.
Derek emphasized the significance of establishing oneself as an authority in a specific niche. He explained that smaller publishers face an uphill battle when it comes to gaining recognition and trust from both users and search engines. To combat this, they must demonstrate their expertise through well-researched and valuable content that speaks directly to their audience’s needs.
Discussion on how to protect your site from Google updates and recover from previous ones
Google updates can have a significant impact on a website’s visibility and success. Smaller publishers often find themselves more vulnerable to these updates due to their limited resources and established authority. However, there are ways to protect your site and recover from previous Google updates:
Develop a diversified content strategy: Don’t rely solely on one type of content or keywords. Create a varied content portfolio that caters to different segments of your target audience.
Focus on user experience: Prioritize creating a user-friendly website that offers seamless navigation and intuitive design. This will ensure a positive user experience, ultimately contributing to better search engine rankings.
Build high-quality backlinks: Invest efforts into building authoritative backlinks from reputable websites within your niche. Quality backlinks can significantly enhance your site’s authority and protect it from Google updates.
Content relevancy: Regularly audit your content and ensure it remains relevant and up to date. Outdated or irrelevant content can negatively impact your site’s rankings.
Episode 324 is now live
For all the SEO enthusiasts out there, Episode 324 of the podcast has just been released! Gael and his team bring you insightful discussions covering various topics such as SEO, authority building, and successful online marketing strategies. Be sure to tune in and expand your knowledge in this ever-evolving digital landscape.
Importance of analyzing decent sites that were impacted by Google penalties
Analyzing decent sites that have been impacted by Google penalties can provide valuable insights into the factors contributing to their decline. By studying these cases, smaller publishers can proactively take steps to avoid making similar mistakes and optimize their site’s performance. It’s vital to remain up to date with algorithm changes and adapt accordingly to maintain relevance and visibility.
Smaller and midsize sites held to high usability standards compared to larger media sites
One interesting aspect that often goes unnoticed is the discrepancy in usability standards between smaller publisher sites and larger media sites. Smaller sites are often subjected to stricter guidelines and held to higher usability standards. This can be attributed to the perception that larger media sites have built a stronger online presence and can afford to prioritize revenue over user experience.
Larger media sites can have excessive ads without consequences
Contrary to smaller publishers, larger media sites sometimes tend to include excessive advertisements without significant consequences. This disparity in treatment raises questions about fairness and standards set for different players in the industry. While larger sites may argue that advertisements are crucial for revenue generation, it remains important to strike a balance between monetization and user experience.
Reference to fors as an example of sites with excessive ads
One notable example of a site with excessive ads is fors.com. The site showcases a myriad of ads that can potentially disrupt user experience. While it might seem counterintuitive to prioritize ad revenue over user satisfaction, it is crucial to address such concerns in the industry.
In conclusion, smaller publishers face higher standards in the industry, particularly when it comes to topical authority, success in a competitive niche, and protection from Google updates. However, by focusing on building their expertise, offering valuable content, and optimizing their websites, smaller publishers can bridge the gap and thrive alongside larger media sites. Taking inspiration from industry leaders and continuously adapting to new standards will inevitably lead to growth and success.
Q: How can smaller publishers establish topical authority?
A: Smaller publishers can establish topical authority by delivering well-researched and valuable content that caters to their target audience’s needs consistently.
Q: What steps can be taken to protect a site from Google updates?
A: Diversifying content strategy, focusing on user experience, building high-quality backlinks, and regularly auditing content for relevancy are vital steps in protecting a site from Google updates.
Q: Can larger media sites afford to prioritize revenue over user experience?
A: Larger media sites sometimes prioritize revenue over user experience due to their stronger online presence. However, a balance must be struck to ensure a positive user experience.
Q: How can smaller publishers cope with stricter usability standards?
A: Smaller publishers can cope with stricter usability standards by focusing on developing user-friendly websites and prioritizing the user experience.
Q: Are there any notable examples of sites with excessive ads?
A: Yes, fors.com is an example of a site that showcases excessive ads, which can potentially disrupt user experience.