Dotcom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing ideas to totally appreciate the book.
If you want to discover from somebody who has in fact made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing ideas to completely value it.
Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.
If you’re ready to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it numerous times to completely grasp it. Or just make it your companion as you set about your online way of life organization adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and innovative online entrepreneurs.
The number of service books do you still discover pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell discuss are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re seeking to begin a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your business. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online service only.
Do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to begin or scale an organization and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets offers wise insights and strategies to:
Existing entrepreneur: If you have not started a service at all or have no organization idea, the book might not relate to you.
Product owners: If you have an existing item already, then you can learn strategies to double and even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of business, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. You do not want to fizzle out because you lack the skillset, tools, and secrets that have been evaluated and shown to produce terrific results.
So whether you’re a beginner who’s just starting or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a lucrative company.
If you already have a service, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you need to do to fail-proof your service, how to bring in consumers, and the secrets to considerably increase your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– given that they complement each other and offer beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to successfully structure your organization. You get to find out how to deliver your message and communicate value in a manner that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and make money to share messages that will change another person’s life.
Both books are suggested to company owner who want to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competition instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your service. How does this understanding help your customers and consumers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is essential. , if there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you currently understand about growing a rewarding business. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to construct a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is necessary and has altered the way entrepreneurs and services approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the various actions of your value ladder till they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why understanding how to specify your target market is essential.
This secret describes where your target market (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for many people. It’s perhaps the most daunting element of running an effective online business.
Do you really understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the responses.
He shows you the best kind of traffic that you should pay attention to and how it can transform your service. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding methods, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more qualified customers to your e-mail list and introduce an effective product that people are all set and ready to buy right now.
In developing that attractive character, Russell Brunson defines the 3 elements you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their elements, and identify the very best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail design templates that have actually assisted him to transition into an Attractive Character and a sought-after internet online marketer.
Due to the fact that it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting email sequences are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect customers back to your deal. This may look easy but it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also provides excellent examples and written templates to speed up the process.
Section Three: Funnelology
In this area, the methods and methods for building high-converting funnels are talked about in detail, as well as and what you really must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire lorry. What an awful path to follow when building a company!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your company. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to fully comprehend and execute the techniques in my own online service.
It not just opened my eyes to funnels and how to build them but likewise the seven stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This trick alone is fundamental to producing the best type of page, deal, and traffic that will result in sales.
There’s also the pre-framing idea that you require to totally comprehend when creating a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company suggestions. It enters into the particular landing pages you can create in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have a product you’re presently offering online (or even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a specific WORD can alter your entire company magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what products you provide, or the business design, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t comprehend this area because it was distinct in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what must occur once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– therefore causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is quick but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your organization’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your market.
Simple techniques that will work for any company design.
Establish and construct relationships connection with your consumers.
You may need to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you carry out the info).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a company and beginning.
You’ll come across a lot of aha minutes while going through the areas. You’re guided on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.