Attention equals sales but not all Attention is created equal so if the People coming to your videos or Pages Know nothing about you or what you're Offering you probably won't make a dime But if people know and trust you you'll Likely make way more so most marketers Tell you the money is in the email list And they're right but a buyer's list is Even more valuable it's much easier to Sell a product to people who purchase Something from you before than from a Subscriber who only wants your free Stuff and social proof here is key so You want to show proof of your work Success for yourself and others what is Your product done for others so show Testimonials and make it known that your Product can get real results and the Sales become a lot easier