Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to completely value the book.
Dotcom Secrets is a terrific resource if you want to gain from someone who has actually generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business right away.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing ideas to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online company.
So if you’re prepared to learn from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it numerous times to fully understand it. Or simply make it your companion as you tackle your online way of life business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both advanced and new online business owners.
The number of organization books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your company. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online service just.
But do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to scale a company or begin and follow proven ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You need to consider another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing entrepreneur: If you haven’t begun an organization at all or have no organization concept, the book may not relate to you.
Item owners: If you have an existing product currently, then you can find out methods to double or even triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your idea of service, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Since you do not have the skillset, tools, and tricks that have been tested and shown to produce terrific outcomes, you do not want to fizzle out.
So whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a lucrative organization.
If you already have a service, use the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you ought to do to fail-proof your business, how to attract consumers, and the secrets to significantly boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, entrepreneur and online marketers– since they complement each other and attend to starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your business. You get to find out how to deliver your message and communicate value in a way that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and get paid to share messages that will change someone else’s life.
Both books are suggested to company owner who want to become more effective in their markets. Business owners who are built to see opportunities in competitors instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your business. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is key. , if there’s no value, clients consumers customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise offer your clients with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you already understand about growing a profitable service. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is necessary and has changed the method business owners and businesses approach sales online.
It works since it considers the consumers’ habits– and moves them through the various actions of your worth ladder until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to recognize or serve them. That’s why understanding how to define your target market is essential.
This secret describes where your target audience (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for many people. It’s probably the most challenging element of running an effective online service.
Do you actually understand how traffic operates in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He reveals you the very best type of traffic that you ought to take note of and how it can change your organization. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will result in a sale.
Ensure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it suggests you can add more certified customers to your e-mail list and introduce a successful item that individuals are ready and willing to buy right away.
In creating that appealing character, Russell Brunson defines the 3 elements you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their elements, and identify the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have actually helped him to shift into a sought-after internet and an attractive character marketer.
Because it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of boring email series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.
You wish to be able to lead ideal consumers back to your offer. This may look simple however it’s powerful!
Russell likewise supplies good examples and composed templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and methods for building high-converting funnels are gone over in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a service, what a dreadful path to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and carry out the strategies in my own online business.
It not just opened my eyes to funnels and how to construct them however also the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.
This secret alone is essential to producing the right kind of page, deal, and traffic that will lead to sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally understand. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company guidance. It goes into the specific landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
You can decide which you desire to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, particularly if you have a product you’re currently selling online (and even offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a specific WORD can alter your whole business amazingly. That single word can serve as bait.
Regardless of the market you operate in, what you do, what products you offer, or business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not understand this area because it was distinct in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what ought to occur once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. When the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– thus triggering visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium clients.
Area 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your organization’ importance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your industry.
Simple methods that will work for any business design.
Build relationships and establish connection with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you carry out the info).
The book is perfect for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a service and starting.
You’ll discover a lot of aha minutes while going through the sections. You’re directed on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and service. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.