Zipbrander Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can utilize to enhance your business immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some understanding of internet marketing concepts to totally appreciate the book.

If you want to find out from somebody who has actually made money online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your service right away.

The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing concepts to completely value it.

In general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online company.

If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might need to read it multiple times to fully comprehend it. Or just make it your buddy as you set about your online lifestyle business adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both brand-new and innovative online business owners.

How many company books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still effective today.

You’ll get a lots of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be utilized offline and online.”

This is a powerful and transformative book. If you’re looking to start a company or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your company. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business just.

However don’t be constrained by that because the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you wish to start or scale a company and follow tested ‘shortcut’ that has actually been tested by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to consider another book.

Although, DotCom Secrets supplies clever insights and methods to:

Existing entrepreneur: If you have not started a service at all or have no service concept, the book might not relate to you.

Item owners: If you have an existing item currently, then you can learn methods to double or even triple your sales.

Confident marketers: If you’re prepared to take steps that may challenge your concept of service, then you should utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build an organization that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been checked and proven to produce great results, you do not want to fizzle out.

Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a successful business.

If you already have an organization, use the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you should do to fail-proof your business, how to bring in customers, and the secrets to substantially improve your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing organization or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– considering that they complement each other and attend to beginning and growing a successful organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed procedure to effectively structure your service. You get to learn how to provide your message and interact worth in a way that makes people want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and earn money to share messages that will change somebody else’s life.

Both books are suggested to company owner who wish to become more successful in their markets. Business owners who are constructed to see chances in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the simple marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

Initially, you need to have a complete understanding of where you want your company. How does this understanding assist your clients and clients?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, 4 easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What advantage will they get from your company?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Worth is crucial when it concerns building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise offer your customers with a more tailored service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that alters everything you currently know about growing a lucrative organization. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to require a complete value ladder worth place. You may not be able to build a high-converting sales funnel if you don’t have an efficient worth adder mapped out.

The sales funnel is very important and has altered the way entrepreneurs and services approach sales online.

It works since it takes into account the clients’ behaviors– and moves them through the various actions of your worth ladder up until they’re prepared to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is essential.

This secret details where your target audience (i.e., clients who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for most people. It’s arguably the most difficult aspect of running a successful online service.

Do you really understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation expertise, Russell has the responses.

He reveals you the best type of traffic that you should take note of and how it can transform your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.

Make certain you do not avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and confident character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As a company owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it suggests you can add more competent consumers to your email list and introduce a successful product that individuals are all set and ready to buy immediately.

In creating that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character utilizing these parts and their aspects, and determine the best method to communicate your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that assist to connect and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT 5 email templates that have helped him to shift into a popular internet and an appealing character marketer.

Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the minute they read your very first email and they’ll anticipate the next one.

The days of boring e-mail sequences are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You must be purposeful and strategic about it anyways.

You wish to be able to lead perfect customers back to your deal. This may look easy however it’s effective!

When you’re sending Seinfeld emails, Russell also provides excellent examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and strategies for developing high-converting funnels are discussed in detail, in addition to and what you actually need to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.

There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. When constructing a company, what a terrible path to follow!

The secret here is leveraging on other people who currently have a successful funnel and making your offer to their precise consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a priceless present for your company. It’s quite simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally comprehend and execute the methods in my own online company.

It not only opened my eyes to funnels and how to build them but also the 7 stages that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction in between having a 6-, 7-, and even eight-figure service is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.

This trick alone is essential to creating the ideal type of page, offer, and traffic that will cause sales.

There’s also the pre-framing concept that you need to fully comprehend when developing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common service suggestions. It enters into the particular landing pages you can create in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times throughout these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyperactive purchasers for your services and items.

You can decide which you desire to begin with very first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this area and exposes the secret that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have a product you’re presently selling online (or perhaps offline).

I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He highlights the power of words and how using a specific WORD can change your entire company amazingly. That single word can function as bait.

No matter the industry you operate in, what you do, what items you provide, or the business design, this is the part that some of the successful business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its method. I had to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary because it shows what need to occur when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to buy.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and entertaining– consequently triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short but you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Improve your organization’ relevance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to becoming an idea leader in your market.

Simple strategies that will work for any organization design.

Establish and construct relationships connection with your consumers.

Cons.

You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you carry out the details).

The book is perfect for services that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a company.

You’ll come across a lot of aha moments while going through the sections. You’re assisted on how to incorporate the principle into my own service.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<