Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing principles to totally value the book.
If you desire to find out from somebody who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to fully value it.
However in general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online service.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it multiple times to totally comprehend it. Or simply make it your companion as you set about your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both brand-new and innovative online entrepreneurs.
The number of service books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell discuss are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your service. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online organization just.
However do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale a business or begin and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets provides wise insights and methods to:
Existing company owner: If you have not begun a service at all or have no company idea, the book might not be relevant to you.
Product owners: If you have an existing product currently, then you can learn methods to double and even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your idea of organization, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. You do not wish to fizzle out since you do not have the skillset, tools, and tricks that have been tested and proven to produce terrific outcomes.
So whether you’re a beginner who’s just starting or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a successful service.
If you already have an organization, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you must do to fail-proof your business, how to attract customers, and the tricks to considerably enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– given that they complement each other and provide for beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your business. You get to discover how to provide your message and communicate worth in such a way that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to business owners who want to become more successful in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your company. How does this understanding help your clients and consumers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 simple questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, value is essential. , if there’s no worth, customers and clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also offer your customers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters everything you already learn about growing a rewarding organization. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the method business owners and businesses approach sales online.
It works because it considers the clients’ behaviors– and moves them through the various actions of your worth ladder till they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is necessary.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for the majority of people. It’s probably the most daunting aspect of running an effective online business.
Do you really understand how traffic works in the internet marketing space? If you aren’t confident in your traffic generation competence, Russell has the responses.
He reveals you the best kind of traffic that you ought to take note of and how it can transform your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced individual branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it implies you can add more qualified clients to your email list and launch a successful product that individuals are prepared and willing to buy right away.
In developing that attractive character, Russell Brunson specifies the three components you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these elements and their elements, and identify the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually helped him to transition into an Attractive Character and an in-demand internet marketer.
Since it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Don’t just delight in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily get in touch with. You ought to be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your offer. This may look easy but it’s powerful nonetheless!
Russell also supplies good examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are talked about in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire lorry. What a horrible course to follow when constructing a business!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your business. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to fully understand and execute the techniques in my own online business.
It not only opened my eyes to funnels and how to develop them however also the seven phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, seven-, and even eight-figure company is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.
This secret alone is basic to creating the right kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing idea that you require to fully understand when creating a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service suggestions. It goes into the specific landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
You can choose which you want to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, particularly if you have an item you’re currently offering online (or even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire business magically. That single word can serve as bait.
No matter the market you operate in, what you do, what items you offer, or business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this area since it was unique in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. Once the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. It’s “invisible”– which suggests there’s no aggressive or deception included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– thus causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your organization’ relevance using the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Easy techniques that will work for any company model.
Build relationships and establish connection with your customers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the info).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for starting and growing a business.
You’ll come across a lot of aha minutes while going through the areas. More notably, you’re assisted on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets free of charge.